Examining The Connections Between Instagram's Political Use, Passive Political Engagement And Active Political Participation (original) (raw)
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European Journal of …, 2013
This article investigates how media use differs across age groups, and whether this matters for people’s inclination to participate politically. More specifically, this study investigates the impact of social media use for political purposes and attention to political news in traditional media, on political interest and offline political participation. The findings, based on a four-wave panel study conducted during the 2010 Swedish national election campaign, show a) clear differences in media use between age groups, and b) that both political social media use and attention to political news in traditional media increases in political engagement over time. Thus, this study suggests that frequent social media use among young citizens can function as a leveller in terms of motivating political participation.
Social Media and Political Participation Among Young People
2016
High percentage of political participation among young people discuss among scholars in political science reported that Malaysian young people have greater interest in political participation compared to before. How does it happen? What drives young people to participate in political activities? Social Science scholars' believe that impact of this phenomenon toward young people leads by social media use. Objective of this study is to examine social media uses among undergraduate students. Besides, to measure relationship between social media use and political knowledge, this research conducted to study relationship between social media use and political participation among university students (n=132). Our results showed that there is a greater social media use among respondents and use to choose Facebook to get political updates, especially about opposition party (PR). They also have greater political knowledge gain from social media and highly expose toward negative news (polit...
Does social media usage influence youth's interest in politics?
2018
The power and the influence of Internet and the emergence of new media has significantly changed the world together with people’s habits, behavior and communication. Over the years, social media have spread in most aspects of people’s lives, especially among young generations. The role of social media has been investigated in many areas and it has also become very popular in the area of politics. Socially desirable goal is to encourage and increase the level of political participation, especially among young people. Previous research has shown that one of the influential factors for political participation is interest in politics. The purpose of this research was to determine the role of social media in shaping young people’s interest in politics and political issues. The survey was conducted using online questionnaire among young people between the ages of 15 to 29. Results have shown that using Facebook for political discussions has a significant positive influence on young people...
The Influence of Social Media for Shaping Youth Perception toward Political Participation Author
Entering the freedom of communication after political reform 1998 in Indonesia, political discussion in an open forum criticizing government policy is common. It is not easy to express opinion or criticize government decision or government program before political reform. Now, conventional media such as magazine and newspaper replaced by social media. Social media transfer information faster than conventional media. Everyone can read the information wherever and whenever they are. The modern technology as a big opportunity to the politicians to build relationship to people. As we know that youth generation has an apathy behavior to discuss or to involve to the political participation. In this research, the writer tries to investigate the impact of Instagram as political communication platform to create perception. The output is to involve youth generation in political participation.
Insta-Politicos: Motivations for Following Political Leaders on Instagram
Social Media + Society, 2019
Instagram, a mobile photo-sharing application, is quickly growing in political importance. At 400 million active users, Instagram is the second largest social media site, ahead of Twitter and behind Facebook (Alhabash & Ma, 2017). During the 2016 US presidential election, all major party candidates during the primaries and general election actively used Instagram to further their message (Duffy, 2016; Sander, 2015). Internationally, leaders in more than 70% of countries in the United Nations have an Instagram presence (Burson-Marsteller, 2017). Instagram has many features that aid in political advocacy. Instagram messages, called posts, can include photos, short-form video, and text that provide political news. Distinctive filters can be used to change the color balance or contrast on photos to express different feelings. The posts can request Instagram users to take actions, such as voting for candidates. To interact with leaders, users can "tag" a political leader in a post, which can be seen by the leader and the users' followers, or send a direct message, which is seen only by the leader. Users also can "like" a leader's post, which increases the popularity of a leader's message. Visual communication research suggests that creative images have the potential to influence public opinion because images can have greater success at grabbing viewers' attention, conveying emotions, and changing political behavior (Brader, 2005; Graber, 1996). Grabe and Bucy (2009) note that images are "central to the conduct and outcome of contemporary politics" (p. 7). With its heavy focus on visuals, Instagram may enjoy similar political influence.
Social Sciences
Political participation in Pakistan was expected to rise because of the enormous democratic potential of social media; nevertheless, a drop has been observed following an initial increase. This scenario encourages investigation of the decisive factors that might draw disengaged citizens into participatory politics. Therefore, this study illustrates the results of a Pakistani sample (n = 410) regarding the role of social media in influencing political participation in online and offline platforms. Five variables were examined using partial least squares (PLS) to see how they influenced online and offline political participation. The OSOR model of communication mediation was used for this purpose. Its implications were extended by simultaneously incorporating three outcome orientations—political expression, political efficacy, and partisanship—as mediators. In addition, we included political interest as an antecedent orientation and social media use as stimuli. Online and offline poli...
International Journal of Online Marketing, 2020
Social media usage is one of the most popular online activities these days. In 2018, it is estimated that 2.65 billion people were using social media worldwide and these numbers are expected to reach almost 3.1 billion by 2021, the majority of whom are young people. With some notable exceptions, there are few studies that have been undertaken in the field of politics and social media. This study examines how usage of social media for political purpose influences the voting behavior of the voter in this realm. The authors test the proposition that using social media for political use offers a new pathway to their political participation, interest, and knowledge using path analysis. Results demonstrate that political use of social media impacted both levels of and growth in traditional political participation, interest, and knowledge during the 2019 election.
The Impact of New Media Use on Youth Political Engagement
International Journal of Multicultural and Multireligious Understanding, 2020
During increasing studies and debates on the impact of the use of social media, especially among young people in the context of civil life and political action, some researchers suggest that the category of findings on these two categories is optimistic or pessimistic. Focusing on young Chinese ethnic groups in Singkawang City, this study aims to view the extent to which social media is a driving force for young people’s online political engagement. By conducting a multiple correlation regression analysis of 100 respondents data collected using a questionnaire, this study found that the use of social media was not the main driver (contributing on 25.6%) for increased online political engagement by young Chinese Singkawang, but social media provided opportunities for Singkawang Chinese young people to access information and transfer political knowledge.
The role of social media in the political involvement of millennials
Spanish Journal of Marketing - ESIC, 2022
Purpose This study aims to examine the relationship of information quality of social media, social media reputation, social media political marketing activities, trust and political involvement of millennials. Methodology The empirical analysis was conducted using a sample of 309 millennials. This study used online survey for the data collection. After passing reliability and validity tests, the data were analyzed with partial least squares structural equation modeling. Findings The results show that information quality of social media has positive and significant direct influence on reputation and trust. Information quality of social media also has a significant indirect influence on trust through social media reputation. However, there is no significant relationship between information quality and political involvement. Social media political marketing activities also have a direct and indirect significant effect on political involvement through trust. Finally, trust also has a po...
Sodh Prabha, 2022
Since the general election of 2014, social media in India has been touted to be a platform that would play a significant role in political communication. Many studies done since have also pointed out that the social media actually influences the people so much so that it might affect their political attitude and their voting behaviour. However at the same time there have been studies those points out that the effect of social media is limited when it comes to political communication especially in India due to the accessibility factor. This research paper is a cross sectional study over a period of 8 years involving two general elections (2014 & 2019) and a legislative assembly election (West Bengal State Assembly elections 2021, as the next general election is scheduled in 2024), and examines whether social media is a platform for political communication/ participation among Indian and does it influence them especially when it comes to their voting behaviour. Results indicate an increase in the utilization of social media for political communication and also shows a pattern as to how and for what purposes it is being utilized. Most importantly suggests the rise in the interest among the youth among the youth and higher participation in politics and political communication since the utilization of social media in 2014.