Qualitative Methods and Visualizations in the Study of Friendship Networks (original) (raw)
2016, Sociological Research Online
One of the most powerful aspects of social network data is the fact that they can reproduce social relationships in a formal and comparable way. Relational matrices abstract from the hustle and bustle of everyday interaction, and systematise information in terms of presence or absence of ties expressing them in a directed or undirected, binary or valued form. While the formal approach represents an advantage of social network analysis, as it allows bracketing off the idiosyncratic and subjective content of social structures, the mathematization of the complex nature of social relationships has also been criticised for the lack of engagement with the subjective meaning and context of relationships. Such stream of critique has called for an increase of use of qualitative methods in social network research. The first goal of the paper is to address these critiques by rebalancing the argument and showing how social network analysis has always engaged with both formal and contextual aspe...
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