Strategic priorities of development of tourism and exhibition and fair activities in Kuzbass (original) (raw)
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У ñòàòò³ äîñë³äaeåíî îñíîâí³ àñпåêòè ðîзâèòêó âèñòàâêîâîї ä³ÿëüíîñò³ ÿê íàéб³ëüш 䳺âîгî ³íñòðóìåíòó ó ñпðîбàх п³äпðèºìñòâà äîíåñòè ³íфîðìàö³ю äî ñâîїх ê볺íò³â, ìîäèф³êóâàòè їхíю пîâåä³íêó, пðèâåðíóòè óâàгó äî пðîпîíîâàíèх пîñëóг, ñòâîðèòè пîзèòèâíèé ³ì³äae ñàìîгî п³äпðèºìñòâà. Âèзíà÷åíî, щî âèñòàâêîâà ä³ÿëüí³ñòü ó òóðèзì³ òà ñфåð³ гîñòèííîñò³ äóaeå âàaeëèâà, îñê³ëüêè ó÷àñòü ó âèñòàâêàх äຠшèðîê³ ìîaeëèâîñò³ пðåäñòàâèòè ñâîю ф³ðìó ³ ñâ³é пðîäóêò, óêëàñòè êîíòðàêòè, зíàéòè íîâèх пàðòíåð³â, пîшèðèòè ³íфîðìàö³ю ÷åðåз шèðîêå êîëî â³äâ³äóâà÷³â ³ aeóðíàë³ñò³â, îбì³íÿòèñÿ äîñâ³äîì ðîбîòè. Îбґðóíòîâàíî îñíîâí³ îñîбëèâîñò³ âèñòàâêîâîї ä³ÿëüíîñò³, à ñàìå îäí³ºю з îñîбëèâîñòåé âèñòàâêîâîї ä³ÿëüíîñò³ º òå, щî âîíà âхîäèòü ó ñфåðó пîñëóг. Аëå пîñëóгà, щî íàäàºòüñÿ âèñòàâêàìè, íåзâè÷àéíà, îñê³ëüêè º ñêëàäíîю ³ бàгàòîфóíêö³îíàëüíîю. Ключові слова: âèñòàâêà, âèñòàâêîâà ä³ÿëüí³ñòü, ÿðìàðîê, ðåêëàìà, ìàðêåòèíг, ìàðêåòèíгîâ³ êîìóí³êàö³ї.
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