Regular to sustainable products: an account of environmentally concerned consumers in a developing economy (original) (raw)
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Energies , 2022
Since energy consumption in developing countries has increased significantly, motivating energy-saving habits among citizens is an important issue both from the academic and industrial perspectives. Thus, this study aims to predict consumer purchase intention for energy-efficient household appliances based on an extended model of the Theory of Planned Behavior (TPB). This study incorporated two additional constructs of moral norms and environmental concern in the model of the TPB. A self-administered questionnaire was distributed to 1155 Bangladeshi consumers, and partial least squares structural equation modeling (PLS-SEM) regression was used to test the hypotheses. Results show that attitude, subjective norms, and perceived behavior control significantly influence consumer purchase intention of energy-efficient appliances (EEAs). This study also proved that the extension of moral norms is a significant predictor of consumers’ purchase intention in the classic theory of planned behavior (TPB). However, environmental concerns had no significant influence in the Bangladesh context. As far as the authors’ knowledge, this is the first empirical survey in Bangladesh to predict energy-efficient household appliance (EEHA) purchasing intentions using an extended model of the TPB. Marketers and policymakers can use the findings of this study to design strategies for generating more value for green consumers. The study also provides insights into environmental marketing and sustainable energy consumption in developing countries from theoretical and practical perspectives.
Sustainability
This study focused on social and cognitive psychological factors that drive personal norms and consequent buying intentions towards green electric appliances. The study differentiates itself from other similar studies by examining the mediating role of consumer personal moral norms from the developing nation perspective. Following a cross-sectional study design, data were collected from 360 consumers in shopping malls using the purposive sampling technique and analyzed through partial least square structural equation modeling (PLS-SEM) analysis. It was found that personal moral norms are a significant positive predictor of consumer buying intentions. Moreover, injunctive norms, consideration of future consequences, and self-efficacy influenced directly and predicted personal consumer norms. We identified that these factors triggered the moral sentiments and individuals. Furthermore, these results support the mediating role of personal moral norms between injunctive social norms, con...
Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior
Sustainability, 2021
Citation: This research applies an extended theory of planned behavior (TPB) to empirically investigate consumers’ intentions in Pakistan to purchase energy-efficient appliances (EEAs). Most developing countries face energy crises. As a result, many countries consider EEAs to be part of the solution to energy-related problems and teach sustainable consumption behavior to consumers. Previous studies have neglected developing countries in this context, yet developing markets have great potential for EEA adoption. To understand EEA adoption, we incorporated such variables as warm glow benefits, utilitarian environmental benefits, normative beliefs, and moral obligations as antecedents to TPB variables. The moderating effect of eco-literacy between attitude, subjective norms, perceived behavioral control (PBC), and purchase intention toward EEAs are also examined. Data was gathered through a survey questionnaire from 673 Pakistani consumers to empirically test the proposed hypotheses. The results reveal that utilitarian environmental benefits and warm glow benefits significantly influence attitudes toward EEAs. The findings also show a positive effect of normative beliefs on subjective norms. The interaction effect of eco-literacy positively influences the relationship between attitude and purchase intention, with similar results for subjective norms and purchase intention. However, no significant moderating effect of eco-literacy is found between PBC and purchase intention. Furthermore, we performed multi-group analysis to explore significant group differences by utilizing socio-demographic variables such as gender, age, education, and income. The results show significant group differences, with females’ purchasing behavior, younger consumers, and educated consumers being more readily influenced. Finally, insights for policymakers, suggestions and future directions are discussed.
This study examines the purchasing behaviour for environmentally sustainable products using the framework of the Theory of Planned Behaviour. It investigates the determinants of the purchase intention for environmentally sustainable products leading to the purchase behaviour for the same. The data collected for the study was analyzed using Structural Equation Modelling (SEM). The result of the study indicates that environmental knowledge has a significant positive relationship with the attitude towards environmentally sustainable products. The strength of significant relationship between attitude and purchase intention is greater compared to the significant relationship between perceived behavioural control and purchase intention. Subjective norm was not found to be significantly related to purchase intention. A significant positive relationship was also found between purchase intention and purchase behaviour. The study has helped in understanding the relative strength of determinants of purchase intention with regard to environmentally sustainable products which lead to purchase behaviour for the same. The findings have important implications for marketers as well as for policy makers.
Frontiers in Environmental Science, 2022
Based on the theory of planned behavior, this paper presents a study on the core components of attitude, subjective norm, perceived behavior control, and introduces a moral emotional variable, namely environmental indebtedness, as the emotional factors in the attitude variable to explore the influencing factors and mechanism of consumer green purchase behavior. To examine the predictors of consumer green purchase behavior, data were collected from Chinese consumers and a total of 408 responses were considered valid. Through comparative analysis, it is found that environmental cognition, descriptive norm, and self-efficacy have a highly significant positive impact on green purchase intention, and self-efficacy was found the best predictor of intention. In addition to that, when environmental indebtedness, self-efficacy, controllability, and green purchase intention jointly have significant effects on green purchase behavior, environmental indebtedness has the best effect. This resear...
2021
Government and private sectors of Pakistan have witnessed a huge gap in the demand and supply of energy, encouraging companies to introduce energy efficient products into the market. This led to boost in the demand of energy efficient home appliances. Energy efficient home appliances are the important sources of energy saving and help to reduce carbon emissions into the environment. The purpose of this study is to develop a theoretical framework of consumers’ purchase intention of energy efficient home appliances. Four important constructs of purchase intention have been added into the theory of planned behavior such as consumers’ knowledge of eco-labels, green trust, environmental concern and functional values. Purposive sampling technique has been used to assess data collected by a questionnaire survey. The Partial Least Square (SEM) was employed to analyze hypothesized model. The findings of the study reveal that consumers’ knowledge of eco-labels, environmental concern and perce...
PSU Research Review: An International Interdisciplinary Journal, 2023
Purpose-This study aims to determine the antecedents that influence attitudes towards the use of environmentally friendly household appliance products and consumers' green purchase intention among consumers in Harare, Zimbabwe. Design/methodology/approach-Data were collected from 329 consumers in Harare, Zimbabwe's commercial capital who were served from five using a structured questionnaire via an online web-based crosssectional survey. Hypothesised relationships were tested through structural equation modelling with the aid of Smart PLS software. Findings-Green product awareness, social influence, perceived benefit and attitude towards green appliances were found to have a significant positive effect on green purchase intention. Research limitations/implications-The study's findings may not be generalised to other contexts as sample data was only collected in Zimbabwe. Complementary cross-sectional research studies can be done in other parts of the world to enable cross-cultural comparisons and methodological validations.
In this study, we analysed the usefulness of integrating a concept of moral norms into the Theory of Planned Behaviour (TPB) model in order to determine their influence on the willingness of consumers to purchase environmentally friendly products (EFPs). With a significant sample of 2,001 respondents, we analysed the data using Structural Equation Modelling through simultaneous multi-group analysis of consumers in the UK (n=1001) and in Spain (n=1000). Along with the new relations established between attitudes, moral norms, subjective norms and perceived behavioural control shows that, subjective norms significantly determine perceived behavioural control and moral norms of consumers in the UK and Spain. In addition, this study demonstrates that moral norms are a relevant factor in predicting attitudes towards EFPs. The relative influences of these pyscho-social factors varied between the countries. In the UK, for example, moral norms had a stronger impact on consumers’ intentions, whereas in Spain perceived control behaviour and attitudes were the predominant variables affecting their predisposition to pay more for EFPs. The inclusion of moral norms improved the model fit in both subsamples, although in terms of explaining intentions, the predictive ability of the model of WTP was relatively low. Thus, our results support the usefulness of incorporating a moral norm concept into the framework of TPB in order to figure out cross-cultural differences among societies, although the low variance of the model shows a need for further investigation.
International Journal of Environmental Impacts, 2024
Amid increasing global awareness of the urgency of climate change and limited energy resources, designing strategies to reduce energy consumption and carbon emissions are crucial, especially in developing countries like Indonesia. With its growing per capita energy use and significant carbon emission burden, Indonesia faces a dual challenge: meeting its growing energy needs while minimizing environmental impacts. This study integrates Knowledge of Energy-Saving Labels (KEL) into the Theory of Planned Behavior (TPB) to explore the purchasing behavior of Energy-Efficient Home Appliances (EHAs) on Java Island, which is the region with the highest domestic energy consumption in Indonesia. Data from 239 valid questionnaires were collected and analyzed using the Partial Least Squares (PLS) approach through Smart-PLS version 4 software. The findings show that consumer attitudes (CA), perceived behavioral control (PBC), and subjective norms (SN) significantly influence the intention to purchase EHAs. Likewise, KEL significantly influences CA, PBC, and SN. This research not only confirms the applicability of the TPB in analyzing the behavior of Indonesian consumers towards EHAs but also provides practical insights for policymakers and industry to formulate more effective strategies to increase awareness and adoption of energy-efficient household products.
Green Purchase Intention: Impact of Subjective Norms and Perceived Behavioural Control
MANTHAN: Journal of Commerce and Management, 2021
With the growing importance of environment issues in a vastly competitive world, it is imperative for green marketers as well as green manufacturers to understand youth intention toward green products in a marketing context. For this reason, this study serves the function of examining the two variables namely, subjective norms and perceived behavioural control that could influence youth intention toward green products in India. Survey method has been used to collect data from P.G students of University of Jammu, using well-structured questionnaire. Extensive review of literature has also been done and questionnaire has been duly purified and validated before the data analysis. Structural Equation Modeling has been used to investigate the relationship between the two factors viz., subjective norms & perceived behavioural control and youth green intention. The results reveal a significant impact of subjective norms and perceived behavioural control on green purchase through various factors namely peer group influence, social expectations, reference group views, green information, ability to buy and availability of products.