Functions of English: Education, Entertainment and Commercials in South Korea (original) (raw)

This paper examines the evolving functions of the English language in South Korea, focusing on its critical roles in education, television dramas, and online commercials. Initially, English was introduced to Korea in the late 19th century, but its significance grew notably in the late 20th century due to globalization and the lifting of travel restrictions. The study highlights the phenomenon of 'English fever' among Koreans, which is linked to a cultural obsession with educational achievement and social mobility. It provides an overview of educational trends, including the high expenditure on education and the increasing number of students studying abroad, particularly in English-speaking countries.