Piety Commodification of Niqabis in Social Media Instagram (original) (raw)
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A Representation of Hijrah in Visual Da'wah Media on Instagram
IICACS : International and Interdisciplinary Conference on Arts Creation and Studies, 2020
The phenomenon of “hijrah” is rife among the younger generation of Muslims because religious awareness is rising. It carries a variety of ways and activities out to socialize and invite people to migrate; one method used is visual media uploaded via Instagram. Simple media with short, concise texts, used to convey heavy ideological messages. It represents “hijrah” in the form of visual media in Instagram feeds. Visual media analysis uses Roland Barthes's semiotics by utilizing visual regression analysis related to visual representations, such as description, interpretation, evaluation and theorization. The result is that the visual propaganda media has a close connection between the image and the context it is discussing, it will be more exciting and useful in providing a stimulus for the formation of an ideology of the young Muslim generation. Media with a short message brings a partial understanding so that the audience does not thoroughly understand “hijrah”.
Jurnal Masyarakat & Budaya, Volume 17 No. 3 Tahun 2015, 2015
Abstrak Komodifikasi memainkan peran di dalam mempengaruhi dan memberi rambu-rambu di dalam pemakaian mode muslimah. Jika pada tahun 80-an penggunaan jilbab memiliki makna ideologis dan politis, maka saat ini telah berkembang menjadi mode. Artikel ini menggunakan media sosial sebagai tempat konstruksi sosial tentang mode muslimah, melalui beberapa tampilan yang berisi pemaknaan tentang cara berpakaian muslimah. Hasil dari penelitian ini memperlihatkan bahwa pemaknaan merupakan komodifikasi dari nilai keagamaan yang dikonstruksikan melalui mode muslimah. Pengamatan riset ini memadukan unsur-unsur konstruksi dari Ninian Smart serta SjØrup dan Christensen, yang memperlihatkan bahwa komodifikasi telah terjadi mulai dari unsur makna, ritual, hingga dimensi material. Abstract Commodification plays a significant role in the meaning production of Moslema fashion, a term mostly used to capture a fast growing trend. It shows a social change. While in the 80's women used jilbab in ideology and political terms, in the recent days jilbab becomes a more fashion trend. This article uses social media cases that represent the social construction of Moslema fashion. This research used several construction elements from Ninian Smart as well as SjØrup and Christensen to capture the commodification form-from the meaning, ritual to the material dimension of commodification.
Jurnal Masyarakat dan Budaya Vol 17 no 3, 2015
Abstrak Komodifikasi memainkan peran di dalam mempengaruhi dan memberi rambu-rambu di dalam pemakaian mode muslimah. Jika pada tahun 80-an penggunaan jilbab memiliki makna ideologis dan politis, maka saat ini telah berkembang menjadi mode. Artikel ini menggunakan media sosial sebagai tempat konstruksi sosial tentang mode muslimah, melalui beberapa tampilan yang berisi pemaknaan tentang cara berpakaian muslimah. Hasil dari penelitian ini memperlihatkan bahwa pemaknaan merupakan komodifikasi dari nilai keagamaan yang dikonstruksikan melalui mode muslimah. Pengamatan riset ini memadukan unsur-unsur konstruksi dari Ninian Smart serta SjØrup dan Christensen, yang memperlihatkan bahwa komodifikasi telah terjadi mulai dari unsur makna, ritual, hingga dimensi material. Abstract Commodification plays a significant role in the meaning production of Moslema fashion, a term mostly used to capture a fast growing trend. It shows a social change. While in the 80's women used jilbab in ideology and political terms, in the recent days jilbab becomes a more fashion trend. This article uses social media cases that represent the social construction of Moslema fashion. This research used several construction elements from Ninian Smart as well as SjØrup and Christensen to capture the commodification form-from the meaning, ritual to the material dimension of commodification.
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