(2017) Undergraduate Course: Globalization and Social Media (original) (raw)

Increasing Role of New Social Media Networking in the Development of Globalization and Changing Global Patterns

Pakistan Journal of International Affairs, 2021

The 21st century is the era of technological advancement and unwanted natural and manmade incidents and disasters. The development of information technology opened new doors for everyone to achieve their desires and destinies without any boundaries which resulted in global progress and calamities at the same time. The world is at the peak of development and facing the most severe challenges together in the shape of COVID19, Delta Variant, and the same kind of other viruses with the highest rate of social connectivity. Social media networking, Online business, and shopping, virtual education, online medical facilities, and OTT entertainment increased globalization beyond the imagination of everyone. Social media networking sites played a very important part in every life today. No one can escape from its influence and hide their life and existence from others. People are connected beyond regional connotations and vocal on almost everything without any control. The research is intende...

Globalisation and Social Media: Impacts Offacebook on the Contemporary Order

One of the products of globalization is the invention of social media. Social media literally obliterated the barriers of space and time in human interactions and communication. Globalization made the world a global village but social media made the world a global sitting room. They changed our mode of being in the world and impacted on almost every facet of humanity's social existence. It ushered a new world order: the instantaneous order where everyone follows everyone in real time from every corner of the earth. It took away the talking points of social discourse from the government and transferred it to the marketplace of the social space were everyone is a broadcaster and everyone could read everyone. This work highlights the dynamics of globalization on social media and the far-reaching impacts they have made on world order. The research is fundamentally philosophical. The methods of the research are analytic and expository.

SOCIAL MEDIA, CULTURE, AND COMMUNICATION

Oxford Research Encyclopedia of Communication, 2019

Social media encompass web-based programs and user-generated-content that allow people to communicate and collaborate via mobile phones, computers, and other communication technologies. Unlike other media linked to a particular technology, social media are a phenomenon, associated with a set of tools, practices and ideologies for connecting and collaborating. Social media blur distinctions between one-to-many and face-to-face communication. They allow individuals and groups to connect across boundaries of space and time, both synchronously and asynchronously. Afforded by changing technology, social media are ever-expanding as users develop novel uses and creative content. Scholars have studied social media across a range of topics, including such issues as message content and construction, identity formation, relationship development, community development, political activism, disinformation, and cyber threats. Social media vary culturally. For instance, in China social media are impacted by internet censorship, including not only the kinds of apps that are used in China-WeChat and Weibo instead of Facebook and Twitter-but also forms of expression and online activities. While Chinese social media can be a site for political activism, and creative, humorous, and satirical messages, they are constructed in ways that avoid online censorship. Social media also afford the construction and maintenance of local communities and cultural identities. For instance, users with a shared interest, occupation, activity, or offline connection, such as a hometown, may communicate online using a shared language, vocabulary, or code. Hence, unlike mass media that can promote a collective, national identity, social media may facilitate the re-emergence and construction of local and diverse identities. Finally, social media can empower subaltern individuals and groups to mobilize and effect change through collective action. Yet social media, when employed by the state and/or neoliberal corporate powers, can work to suppress subaltern groups by co-opting social media as a technology that affords surveillance. They may also be used to spread misinformation or extremism by both state-sponsored and non-state actors.

REAPPRAISING SOCIAL MEDIA: THE RISE OF THE GLOBAL DIGITAL FAMILY

2018

This paper reappraises social media. The corporate perspective promises a growth market based on user data exploitation. On the other hand, user expect emotional contagion and authenticity from their social media experience. They want to connect to friends and family. As a consequence, users accept corporate exploitation of their data. Users see social media as a human right. To users the technology is key to global knowledge dissemination, with the potential to challenge traditional power structures resisting change (Tufekci & Wilson, 2012). Building on Obar and Wildman (2015), the paper concludes with an improved definition on social media suggesting that user data tagged to user accounts, User Generated Content (UGC) and user behaviour in the multi-device universe, is the lifeblood of social media. Research suggests that social media has propelled mankind beyond McLuhan's global village into the global digital family.

Notes from the Social Media Culture Conference ‘18

Universidad Adolfo Ibáñez - Reports, 2019

The November 2018 Social MediaCulture Conference convened a group of communication scholars and practitioners, students, and public officials for a two day event organized by the School of Communications and Journalism at Universidad Adolfo Ibáñez in Santiago, Chile. While the event explored various dimensions of social media culture, the implications of digital transformation in political and economic spheres were the main focus. In this regard, the first central theme was the spread of disinformation, the concurrent rise of computational propaganda challenging democratic systems; a second was the production, circulation, and monetization of online content by seemingly amateur cultural producers. Conference participants addressed the former with possible solutions, discussing the pros and cons involved – i.e., would increased regulation inadvertently threaten human rights activism in autocratic countries? –, and used the case of social media influencers in the latter to explore themes of value, labor, and commercialism. On the next pages, the authors reproduce for the reader’s edification the results of the different exchanges that took place during conference lectures, workshops, and discussions.

How the World Changed Social Media

How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences.

Exploring the Role of Social Media in Bridging Gaps and Facilitating Global Communication

Deleted Journal, 2024

Social media plays a pivotal role in shaping global communication dynamics, offering unprecedented opportunities for intercultural dialogue and knowledge exchange. Understanding the influence of social media on cross-cultural communication is essential in today's interconnected world. This study aims to explore the influence of social capital theory and network theory on social media's impact on global communication. Additionally, it investigates initiatives leveraging social media to promote cross-cultural dialogue and addresses challenges such as misinformation and privacy concerns while bridging digital divides. A qualitative approach, including narrative synthesis and systematic literature review methods, was employed to analyze existing literature on social media's role in global communication. Data were collected from reputable databases such as PubMed, Google Scholar, Scopus, Web of Science, and Science Direct, using specific inclusion and exclusion criteria. The findings highlight the significant role of social capital theory and network theory in understanding the impact of social media on global communication. Initiatives utilizing social media to promote cross-cultural dialogue were diverse, ranging from online communities to social media campaigns. Moreover, challenges such as misinformation, privacy concerns, digital literacy, access disparity, and regulatory hurdles were identified. Social media platforms serve as valuable tools for fostering intercultural understanding, communication, and knowledge transfer. By addressing challenges and leveraging social capital and network theories, social media can contribute to bridging digital divides and promoting inclusive global communication.

Social Media and Interculturality: Promise, Threat or Mirror

THE INTERNATIONAL JOURNAL OF HUMANITIES & SOCIAL STUDIES, 2020

There is a debate in media studies regarding the role of social media in interculturality. Some scholars argue that social media play a positive role and are producing a cosmopolitan culture. Others argue that such media assist in clustering like-minded people and cultures together, which may diminish the process of cultural exchange or interculturality. A third group argues that social media are merely mirrors that reflect the cultural situation in the world rather than a driver of change. This article aims to review the literature on the various academic trends concerning the correlation between social media and interculturality.

CULTURAL HOMOGENIZATION VS. CULTURAL DIVERSITY: SOCIAL MEDIA'S DOUBLE-EDGED SWORD IN THE AGE OF GLOBALIZATION

African Journal of Social and Behavioural Sciences, 2024

Social media has emerged as a force influencing cultural dynamics worldwide. It shapes communication, information dissemination, and social interaction. Platforms such as Facebook, Twitter, Instagram, and TikTok have transformed the way people connect, share experiences, and access information. This paper explores the dual role of social media in cultural homogenization and cultural diversity, presenting it as a double-edged sword. On the one hand, social media facilitates the rapid dissemination of global cultural trends, predominantly Western, leading to the erosion of local traditions, languages, and identities-a phenomenon known as cultural homogenization. This trend is particularly evident among African youth, who increasingly adopt global consumer behaviours, fashion and entertainment, often at the expense of their indigenous cultural practices. Conversely, social media serves as a potent tool for preserving and promoting cultural diversity, providing platforms for individuals and communities to document, share, and celebrate their unique cultural heritages. However, social media also provides a platform for marginalized voices and facilitates the spread of grassroots movements such as the #BlackLivesMatter movement. However, challenges such as cultural appropriation, misrepresentation, and the digital divide pose significant threats to the equitable representation and preservation of diverse cultures. Conclusively, navigating this double-edged sword requires conscious efforts and proactive policies that balance the benefits of global connectivity with the need to preserve and respect local cultures. Recommendations include bridging the digital divide, promoting respectful cultural exchange, and supporting the economic viability of cultural content creators.