(2017) Undergraduate Course: Globalization and Social Media (original) (raw)

Abstract

What are social media doing to us? And we to them? Drawing on literatures from media studies, sociology, communication, and management, this course invites students to engage in critical analysis of the causes, patterns, and consequences of social media in a global context. Building on cases from diverse cultures and nations, the course provides a rich comparative perspective. The course has three components. • We start with major debates on the role of digital communication and media technologies in network society, globalization, and transnationalism. • In the second part, we focus on how macro social forces and institutions such as state and market shape the development of social media and other new technologies. We explore how social inequalities and cultural differences affect digital divides and inclusions. • In the third part, we investigate how social and mobile media have facilitated changes in politics, organizations, networks, as well as media and culture. The course is designed to help students achieve the following goals: • Recognize various opportunities, challenges, and responses to globalization and technological advancements • Understand the trajectory and development of social and mobile media • Understand the complicated interaction between social media and society • Understand policies and practices that affect social and mobile media • Evaluate professional and entrepreneurial opportunities, challenges, and process in the glocalized networked societies

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