지상파 TV의 시즌제 드라마 도입 방안 연구 (original) (raw)
2019, Broadcasting & Communication
본 연구는 지상파 드라마의 시청률이 하락하고 수익성까지 낮아지는 상황에서 미국의 주된 제작 방식인 시즌제 드라마를 성공적으로 도입하기 위한 방안을 탐색하는 연구이다. 이를 위해 기존에 지상파나 케이블 TV에서 시즌제를 추진했던 관계자 17명을 대상으로 심층 인터뷰를 하였다. 인터뷰 결과, 한국형 시즌제 드라마는 제목보다는 배우가 전작과 동일한 캐릭터로 등장하는 형태가 바람직하다는 것이었다. 시즌제 추진의 주된 이유는 첫 시즌의 브랜드 효과를 이어받아 안정적인 시청률과 이에 따른 수익성을 꾀하는 것이다. 시즌제 드라마의 스토리 구조는 기존 시청층의 시청 습관을 고려하여 회별로 마무리되는 에피소드가 있으면서도 인물의 사연과 캐릭터를 연속적으로 이어가는 혼합형 스토리 구조이다. 시즌제 드라마의 제작을 위해서는 프로듀서 중심제, 공동 창작제, 공동 연출제, 기획안 개발 과정의 개선, 방송사에서 적극적 시즌제 추진 의지, 검증된 창작 집단의 조합 등의 변화를 필요로 한다.
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