Habits of Sustainable Citizenship: The Example of Political Consumerism1 (original) (raw)
This article develops the notion of sustainable citizenship, investigates the kinds of citizenship practices that emerge from and in the market and theorizes how the roles of citizen and consumer are increasingly forged together. It uses survey data to investigate the importance of everyday “ordinary consumption” of common commodities for understanding citizenship and maps the practice and rise of political consumerism, across different age groups in different nations as an inkling of how sustainable citizenship is unfolding in Western society. Sweden is given special emphasis. Important findings are high levels of “buycotting” political consumerism and the fact that political consumers stand out on all identified citizenship expectations but particularly on solidarity citizenship. The concluding section discusses more generally the consumer turn in citizenship and how and why it can be seen as evolving into a more stable or regular practice or habit.
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