Pengaruh Kepuasan Terhadap Loyalitas Pelanggan (original) (raw)

2014, Teknobuga: Jurnal Teknologi Busana dan Boga

Food business will never shrink. During 1997 monetary crisis it proved its resistance and remained undevastated. To succeed in food business, an entrepreneur can not rely solely on the product offered and its quality, but it must also consider the services. Food business is increasingly growing, yet only few survive in the long run. Nowadays the companies' goal in marketing has shifted from customer acquisition to customer retention or customer loyalty. Customer loyalty is the main target marketers work out to achieve. With loyalty of customers at hand, companies will get benefit as expected. As such, companies will be able to maintain their business. However, it takes customers' satisfaction in order to get their loyalty. In fact customer satisfaction depends on some factors such as quality of customer service, customer value and product advantages. These four factors are closely related and essential to bring benefits to the companies which in turn affect the sustainability of food business.

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