Determinants of consumer motivation to use online food delivery apps: An empirical investigation of Bangladesh (original) (raw)
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Consumers’ Motivational Factors on The Use of Online Food-Delivery Apps in Malaysia
International Journal of Academic Research in Business and Social Sciences
Online Food-Delivery (OFD) Apps are online platforms that provide food-and-beverage businesses between food-service operators and consumers. The digital environment has advocated the ever-increasing use of smartphones and the Internet, as well as changes in lifestyle, which leads to the booming of food-delivery businesses. However, there are a moderately limited number of studies that have offered a profound understanding on consumers' perspectives on the use of the online food-delivery apps in Malaysia. With that notion, the primary purpose of this study is to determine the factors that motivate consumers to use the online food-delivery apps in Malaysia. The survey has been distributed among respondents through several online platforms, such as WhatsApp, e-mail, and social media. The results unveil several pieces of important information related to the Malaysians' OFD use frequency, which are the fact that Foodpanda is their highly preferable app, dinner is the ultimate mealtime for delivery, and online transactions are the most opted mode of payment for Malaysian consumers. Furthermore, the use of the OFD apps has also been motivated by the ease-of-use (EOU) factor and trust (T) factor. Hence, despite of all the problems encountered when using online food-delivery apps, the study shows that there are numerous amounts of consumers who have perceived that these apps are beneficial for their desirable purposes.
Journal of Marketing Management and Consumer Behavior, 2022
Online services of food delivery are more critical than ever. Customers are getting comfortable using the apps for services to order the meals they want via their smartphone using the apps. This research is therefore carried out to examine the key factors affecting the intention of customers to use online food delivery services among customers in the Klang Valley during Covid-19 in 2020. The research investigated the most significant factors that influence the customer purchase intention on using Online Food Delivery (OFD) services. There are 4 independent variables which we are focusing on; time, price factor, convenience motivation factor and food illustration. From the research, we have found out that convenience motivation factor is the most important exogenous variable that can influence purchase intention directly, sequentially through shopping motivations. The other factors that have a significant impact on a customer's purchase intentions are price and time factors. The least important factor that influences a customer’s purchase intention is the food illustrations. The study is carried out by gathering responses from over 167 participants. The results will show the factors influencing and the significant effect of using online food delivery services apps to run the businesses efficiently and more effectively in order to attract customer’s purchase intention. The novelty of this study is by giving the strategies and opportunities to the online business entrepreneurs to enhance and boost their sales by using social media as a platform of online food delivery services apps to the community.
An Empirical Study of Consumer Attitude toward Adoption of Online Food Ordering App
International Journal of E-Services and Mobile Applications, 2022
The purpose of this paper is to identify the factors influencing the adoption of online food ordering app and the degree of influence of each factor on consumer attitude with moderating effect of technical barriers. This research proposed a conceptual model aimed to test the attitude towards online food ordering app. Relationships among constructs were tested on the basis of 514 surveys collected in India and analyzed with the structural equation modeling approach of partial least squares path modeling. Findings established the positive relationship between effort expectancy (EF), performance expectancy (PE), perceived social norms (PSN), perceived complexity (PCL), perceived compatibility (PCT), perceived relative advantage (PRA), perceived risk (PR) and Attitude towards online food ordering app (ATT). In addition, TB plays a significant moderating role in the relation between PE, PCL, PCT, PR, and ATT. However, no significant moderation effect was found in the relation between EF,...
Continuous Intention to Use Technology of Online Food Delivery Services Among Young Adults
ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL, 2021
Online food delivery services have experienced tremendous growth in the food industry. Food delivery apps had gathered this opportunity adjusting to restaurant and food delivery services as an alternative to increasing income and for customers to remotely order their foods. This study aims to determine the relationship between information quality, performance expectancy, effort expectancy and social influence with continuous use intention of food delivery apps from Malaysian young adults’ context. In this study, a total of 300 sets of questionnaires were successfully collected. The data was interpreted using SPSS Version 25. At the end of the study, it was found that the results of the analysis to be a positive relationship between information quality, performance expectancy and social influence with continuous use intention of food delivery apps among young adults. This study also revealed that social influence as the most influential factor affecting continuous use intention of fo...
Antecedents of behavioral intention to use online food delivery services: An empirical investigation
Innovative Marketing, 2021
The online food delivery market in India perseveres to grow at a sustained pace. The business has unique dynamics and challenges with the spike in orders during weekends, meeting delivery schedules during peak demand, offering deep discounts to address wavering customer loyalty, reducing cash burns, and managing food quality inconsistency. In contrast, the fast-paced life and the rise of millennials in the workforce is likely to assure a promising future for the food aggregators. The above backdrop has led the researchers to pursue this study. An empirical study was carried out to explore the consumption occasion and the antecedents of online food ordering in the select cities in Karnataka, India. The data was collected from 385 respondents through telephonic and mail survey using a structured questionnaire. The responses were analyzed using exploratory factor analysis and multiple regression. The result of the study indicated a positive association between the constructs 'buying motives', 'aggregator attractiveness', and customer satisfaction. The variation in customers` satisfaction is largely attributable to the convenience of order placing, food quality, availability of food and restaurant reviews, offers and discounts, faster home delivery, and the wide choice of restaurants listed on the aggregator's website. Additionally, the aggregator attractiveness showed a higher impact on customer satisfaction as compared to buying motives.
Zenodo (CERN European Organization for Nuclear Research), 2022
The emergence of food delivery apps has changed the way the restaurant industry functioned traditionally. The aim of the study was to determine and analyze the factors affecting customers' usage intention towards food delivery apps in Goa with reference to the Covid-19 pandemic. The study encompasses the factors that influence the usage intention of consumers in the state of North Goa. A total of 232 valid questionnaires were collected using convenience sampling and empirically tested. During the study, the leading food delivery service providers in Goa were Swiggy and Zomato. This study seeks insights from The Technology Acceptance Model, The Unified Theory of Acceptance and Use of Technology Model andThe Health Belief Model which have been extended with several factors to determine and analyze their influence on consumer usage intention. From the results, it was found that the factors that influence Goan customers the most are Trust, Time-Saving Benefits and Price-Saving Benefits whereas Food Safety Risk Perception and Perceived Vulnerability have a trivial influence on the same. Food delivery service apps have attracted an immense volume of customers due to the various benefits offered, like the availability of an array of food choices, doorstep delivery, shorter wait times etc. Therefore, it definitely has been a boon for consumers, especially during the Covid-19 pandemic.
Determinants of customers’ intention to use online food delivery platforms in Thailand
Uncertain Supply Chain Management
This paper aims to examine what factor relevancy influences consumers’ preference to use online food delivery platforms in Thailand. Further, it investigates consumers' behavior during the covid-19 pandemic. A questionnaire was used to examine a sample of 400 Thai consumers who were using online food delivery platforms. Collected data were analyzed using a statistical package program in 3 steps: Confirmatory factor analysis, path analysis, structural equation model analysis (SEM). Thai consumers increasingly used food delivery on online platforms during the covid-19 epidemic. The study also found that the platform's ease of use, the food delivery service fees, offers or privileges, and payment security on online food delivery platforms influenced consumers’ future use of online food delivery platforms. The food delivery service fees are the most influential factor in using online food delivery platforms. Future research can explore the role of using online food delivery plat...
Factors Influencing To Intention Of Purchase Food Through Online Apps: The Case Of Jakarta
2021
For many businesses, mobile apps can be used as an addition to electronic marketing and they can help increase a company‟s competitiveness. In addition, mobile apps are also able to alternate how consumers purchase due to their prevalence and convenience. This allows mobile app users to receive and spread information faster than ever (Islam, Low, & Hasan, 2013). One of the industries which heavily depends on Internet services and mobile apps in food industry. Indonesia as fourth populated country has growing number of mobile users. Due to large population and increasing spending power of people, food industry is growing rapidly in Indonesia (Kementrian Pariwisata Republik Indonesia, 2016). The number of new restaurants with new innovation and services is encouraging the existing restaurants to increase their competition in order to survive in the food industry. As food service industry keeps innovating as noted by Prasetyo (2018), the technological advancement based on the Internet ...
Factors Influencing the Intent and Usage Behavior of Restaurant Delivery Apps
Review of Business Management, 2021
Purpose-The purpose this paper is to analyze the factors that influence the usage behavior of delivery applications. Design/methodology/approach-A survey method was used and a questionnaire was applied. The simple size comprised 344 respondents. The Structural Equation Modeling (SEM) with estimation by Partial Least Squares (PLS) was used to analyze thirteen hypotheses proposed in the survey model. Findings-The results support ten hypotheses and indicate that the Habit (β = 0.580; p-value <0.001) is the factor greatest influence on the Intention to use applications for food delivery. Originality/value-How far we researched, this is the first study of its kind to be conducted in Brazil and also the first in the world to propose the expansion of the model with the Susceptibility to Offer, Inovativeness and Convenience constructs for the study of the adoption of restaurant delivery applications.
Consumers' Intention Towards Online Food Ordering and Delivery Service
2021
Online food ordering and delivery services are the platforms that provide a system and service to the consumer to order and buy food products from foodservice or restaurant operators. The service is an up-and-coming trend among Millennials and the trend has ballooned with the introduction of movement control order (MCO) due to the pandemic COVID-19. The consumer’s demand towards online food ordering and delivery service has increased markedly due to the prohibition of dine-in at restaurant premises. This study focuses on highlighting the factors that influence consumer’s intention to use online food ordering and delivery services. The survey questionnaires were distributed among 384 respondents that represent the customers of restaurants in Shah Alam, Selangor. Data analyses were conducted using SPSS and multiple regression analysis. Findings revealed that usefulness, ease of use, and consumer’s enjoyment are the factors that influence consumer’s intention to use online food orderin...