STRATEGIC PLANNING IN HIGHER EDUCATION INSTITUTIONS: MISSION, VISION, MAIN VALUES AND SWOT ANALYSIS OF AZERBAIJAN HEIS (original) (raw)

2023, STRATEGIC PLANNING IN HIGHER EDUCATION INSTITUTIONS: MISSION, VISION, MAIN VALUES AND SWOT ANALYSIS OF AZERBAIJAN HEIS

Strategic planning is the process of evaluating the available resources and potentials to achieve the future development of higher education institutions. This process enables universities to take steps to new changes, management, structure to become dynamic and competitiveness to emerge. Strategic management involves analyzing the internal and external environment in higher education institutions, identifying strengths and weaknesses, opportunities and threats, and defining strategies in this context. Strategic planning enables the improvement of teaching, research and quality management in a higher education institution. The purpose of the study was to examine the process of conducting a strategic plan, its formulation, mission, vision, main values and SWOT analysis in universities. In the study, the components of strategic planning, mission, vision, main values and SWOT information were explained using content analysis based on qualitative research method. As a result of the analysis, it is clear that strategic plans in many universities either do not exist or are not open to the public. According to their specific characteristics, the mission, vision, and values of the universities with a strategic plan were formed, but two universities conducted a SWOT analysis.