ARShopping: In-Store Shopping Decision Support Through Augmented Reality and Immersive Visualization (original) (raw)
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Interactive Shopping Using Augmented Reality
International Journal for Research in Applied Science & Engineering Technology (IJRASET), 2023
Interactive shopping using augmented reality (AR) is a rapidly growing field that provides consumers with a new and innovative way to shop. AR technology allows consumers to visualize products in their real-world environments, enhancing their shopping experience by providing a more immersive and interactive experience. This paper presents an overview of the current state of interactive shopping using AR and discusses the benefits and challenges of this emerging technology. The paper also explores the various applications of AR in shopping, including virtual try-on, product visualization, and interactive product demonstrations. Overall, the paper highlights the potential of interactive shopping using AR to revolutionize the retail industry and transform the way consumers shop. I. INTRODUCTION Interactive shopping using augmented reality (AR) is an exciting new way of shopping that blends virtual and physical experiences. Augmented reality technology overlays computer-generated content onto the real world, creating an interactive and immersive experience for users. This technology has enormous potential in the retail industry as it allows consumers to see and interact with products in a way that was previously impossible. With interactive shopping using AR, consumers can visualize products in their real-world environments, try on clothes virtually, and even see how furniture would look in their homes before making a purchase. This technology offers a unique and exciting shopping experience that engages customers, provides them with more information about products, and ultimately helps them make more informed purchasing decisions. In this paper, we will explore the current state of interactive shopping using AR, its potential benefits, and challenges, and discuss the various applications of this technology in the retail industry. II. LITERATURE SURVEY
A Study of Situated Product Recommendations in Augmented Reality
2018 IEEE International Conference on Artificial Intelligence and Virtual Reality (AIVR), 2018
Augmented Reality interfaces increasingly utilize artificial intelligence systems to tailor content and experiences to the user. We explore the effects of one such system-a recommender system for online shopping-which allows customers to view personalized product recommendations in the physical spaces where they might be used. We describe results of a 2x3 condition exploratory study in which recommendation quality was varied across 3 user interface types. Our results highlight potential differences in user perception of the recommended objects in an AR environment. Specifically, users rate product recommendations significantly higher in AR and in a 3D browser interface, and show a significant increase in trust in the recommender system, compared to a web interface with 2D product images. Through semi-structured interviews, we gather participant feedback which suggests AR interfaces perform better due to their ability to view products within the physical context where they will be used.
Who Wants to Use an Augmented Reality Shopping Assistant Application?
Proceedings of the 4th International Conference on Computer-Human Interaction Research and Applications
Brick-and-mortar retailers need to stay competitive to the convenience provided by online channels. Technologies, such as personalized shopping assistants on smartphones can empower customers in-store towards a similar experience as in an online scenario. For instance, an augmented reality shopping assistance application with explainable recommendations (XARSAA) can mimic the behavior of recommender systems in personalizing offers to consumers in physical shops. However, before deploying such technologies, it is essential that retailers get to know the demographics of their customer base. Existing literature rarely addresses the influence of customers demographics towards XARSAA technologies. Therefore, we follow a design science approach, and develop an instantiation of a XARSAA artifact, which is artificially evaluated through a controlled online user experiment with 315 participants. Results illustrate multiple demographics which influence customers attitude towards an augmented reality shopping assistant application in brick-and-mortar stores. Additionally, we provide insights into the design of such technology to guide researchers in its implementation.
IJERT-Furnished: An Augmented Reality based Approach Towards Furniture Shopping
International Journal of Engineering Research and Technology (IJERT), 2021
https://www.ijert.org/furnished-an-augmented-reality-based-approach-towards-furniture-shopping https://www.ijert.org/research/furnished-an-augmented-reality-based-approach-towards-furniture-shopping-IJERTV10IS050253.pdf The world as we know it today, is run on technology. If servers of tech giants like google, facebook etc stop working for a few minutes, the world encounters huge losses, usually in millions. There are multiple types of technology used to run any organization, associated with its hardware and software. Yet in the world dominated by technology, we see that Augmented Reality has not been used widely in business applications. AR has been used by several organizations to create revenue from the field of entertainment, for example Snapchat and Pokemon Go, but rarely used in any business sectors like e-commerce. Furnished application is created on the basis of the fact that Augmented Reality technology is grossly underutilized in the ecommerce industry. We hope to create a more comfortable environment of AR technology platforms for the everyday user for them to inculcate the use of such technologies as a daily utility, especially for traditional users.
Augmented Reality Based Shopping Application
2021
Nowadays, a mobile application has bought a great deal of changes in looking. Specially, the new technology known as increased reality system created in possible sophisticated means of knowledge} assembling by giving data of the virtual world to the globe. The patrons use this application (app) whereas looking to scale back their use and time. Looking is a motivating method during which a client selects the offered materials or services provided by one or additional merchandiser with the intention to shop for an appropriate choice of them. The benefits of this application, shoppers do not have to be compelled to come into the stores. Smart Shopping augmented reality on android OS developed in android for those who have interest in shopping. Today’s online has come to expect a retail experience that is filled with personalized recommendations and information, helpful product comparisons, links to reviews, access to flash sales and special offers. A new augmented reality mobile shoppi...
Electronic Commerce Research and Applications, 2019
Augmented Reality (AR) enables consumers to virtually try products on their own face or surroundings in real time (e.g., make-up, furniture), which could help providing consumers a 'try before you buy' experience when shopping online. In an online experiment, we examined the potential positive and negative effects of online product presentation with AR, compared to two non-AR product presentations on a picture of the self or a model. Results suggest that AR enhances perceived informativeness and enjoyment of the shopping experience, as opposed to both non-AR product presentations. Consequently, perceived informativeness leads to a cognitive process which enhances purchase intention and willingness to share personal data with the brand, while perceived enjoyment leads to an affective process which enhances attitude towards the brand. At the same time, AR is perceived as more intrusive, but against expectations, this does not lead to any negative effects.
2014
The present-day revival of Augmented reality (AR) technology has led to its vast expansion in various applications. In marketing, the hunt for more inventive and intriguing approaches for immersive consumer experiences has endorsed the implementation of AR in multiple brand advertising campaigns, specifically for improved product display. The engaging potential of this technology is established in the fusion between computer-generated data and the physical world as seen by the user, where 3D registration and real time interaction are inseparable parts of this system. Alternatively, impressions from user experiences serve as a principal instrument in the evaluation process of the effectiveness of interactive systems. In order to get deeper insight into consumers' reflections from a real-time AR shopping experience, we present a demo platform for the purchase of sneakers, focusing on users' behavior and more precisely on their perceptions, emotions, personal preferences before, during and after use of the platform. To fully evaluate and compare consumer experiences with the main AR platform, two other shopping systems were designed: a marker-based and a static one. Consecutively, we aim at defining a system of metrics for measuring shopping experiences with AR, as well as at establishing a ground base for subsequent marketing research in the field. Motivated by the large application of the technology and aiming at understanding the impact of AR on consumer psychology, the application will assist in exploring the antecedents of consumer purchase intentions.
Journal of Research in Interactive Marketing
PurposeThe transition to omnichannel retail is the recognized future of retail, which uses digital technologies (e.g. augmented reality shopping assistants) to enhance the customer shopping experience. However, retailers struggle with the implementation of such technologies in brick-and-mortar stores. Against this background, the present study investigates the impact of a smartphone-based augmented reality shopping assistant application, which uses personalized recommendations and explainable artificial intelligence features on customer shopping experiences.Design/methodology/approachThe authors follow a design science research approach to develop a shopping assistant application artifact, evaluated by means of an online experiment (n = 252), providing both qualitative and quantitative data.FindingsResults indicate a positive impact of the augmented reality shopping assistant application on customers' perception of brick-and-mortar shopping experiences. Based on the empirical in...
The perceived user value of AR in online shopping experience
2019
Augmented reality (AR) is a technology that allows user to enrich physical environment with virtual objects. The spread of mobile devices and advances in technology have finally brought this twodecade old invention to life. It offers businesses an intriguing opportunity to create immersive and interactive experiences to their customers and develop new business models. Even though some firms have already tried to extend their business with this new technology, still there is only little knowledge of its actual value for the customer. AR applications are emerging in different fields such as medical, entertainment, design, education, commerce and advertising. This study will concentrate on AR applications in online marketing. This thesis aims to fill the existing research gap in the area of consumers' perceived value of AR through a qualitative case study of IKEAs AR application. Due to paucity of benchmarks, related research and measurable elements the long-term effects of AR as a...
USING AUGMENTED REALITY TO IMPROVE THE EFFECTIVENESS OF MOBILE SHOPPING AID (MSA)
This aim of this study is to examine the effectiveness of mobile shopping aid using mobile devices through augmented reality. Against the backdrop of emerging trend in mobile shopping, the researchers propose a mobile shopping aid or tool developed on the web technology that is enhanced with a novel setting, namely the augmented reality technology. In essence, the augmented reality is a computing environment in which the real world (as seen through the camera of a mobile phone in real time) is superimposed with a synthetic user interface. To elicit opinions and feedback from potential users, a survey involving 60 students (20 boys and 40 girls) were recruited to collect data pertaining to two important measures, namely shopping efficiency, ease of use, memorability, and user satisfaction. Data gathered were analysed, and the results showed that these two factors were highly regarded. Thus, these findings suggest that the key design elements in such a tool will rely heavily on shopping efficiency and user satisfaction constructs, ensuring better engagement in mobile shopping.