Green Consumption Behavior Antecedents: Environmental Concern, Knowledge, and Beliefs (original) (raw)

The Indonesian Millenials Consumer Behaviour on Buying Eco-Friendly Products: The Relationship Between Environmental Knowledge and Perceived Consumer Effectiveness

International Journal of Multicultural and Multireligious Understanding, 2020

The topics of sustainable development and climate change correlation, pollution, toxic-containing products, and unhealthy lifestyles in urban societies has become a phenomenal issue these days. These issues have evolved around the exploitation of natural resources. It is imperative that all stakeholders stop exploiting natural resources to create better and more sustainable living for today’s and the next generations. To address the needs for a more sustainable living that have been endorsed by the millennial consumers, business doers claim that their products are eco-friendly and green products. This research is done to analyse the correlation between environmental knowledge and perceived consumer effectiveness in eco-friendly product buying by the millennial consumers. The online survey involving 102 millennial consumer respondents who lives in Jakarta, Bogor, Depok, Tanggerang and Bekasi areas reveals that environmental knowledge does not significantly correlate with the millenn...

Determining Factors that Influence Indonesian Consumers’ Sustainable Purchase Behavior

2021

Previous research has found a poor correlation between consumers' positive attitudes on sustainable purchasing and their actual purchasing behavior; this term can be referred to as an attitude-behavior gap. This study aims to identify factors that influence consumers' sustainable purchase behaviors and generate recommendations for a marketing approach. A survey has been done on 150 respondents, consisting of Millennials and Generation Z in Jabodetabek, Yogyakarta, and Bandung, with the utilization of Social Cognitive Theory (SCT). The study uses SEM-PLS Confirmatory Factor Analysis (CFA) to examine the results. The hypothesis test shows that Supportive Behavior for Environmental Organizations and Perceived knowledge about sustainability issues are the two most significant factors influencing consumers' sustainable behavior; besides that, Perceived Marketplace Influence is the only variable proven not positively to influence consumer sustainable behavior. These findings can be utilized to generate marketing approach recommendations for SMEs in Indonesia that apply sustainability value by paying more attention and make it more relatable to the variables that have proven to influence consumers' sustainable purchase behavior significantly.

Sustainable Consumption: A Study on Factors Affecting Green Consumer Behavior

JOURNAL OF MECHANICS OF CONTINUA AND MATHEMATICAL SCIENCES, 2019

Consumer awareness towards the environment and preference for more environmentally safe products is growing steadily around the world. This shift in consumer thinking levels has led to birth of a new category of consumers-The Sustainable Consumers". Thus, sustainable production and consumption have gained prominence and are changing the consumption patterns of people. The shift towards green lifestyle is more among the youngsters. Thus, the study aims at determining the factors that led the young consumers towards the path of sustainable consumption. The factors that were under investigation in this study were consumer beliefs, Health consciousness, Environmental awareness and perceived quality. The data has been collected from 300 youngsters in different areas of Hyderabad.

Sustainable Consumption Behavior Among University Students in Indonesia: The Role of Values and Norms

Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019), 2019

It is believed that consumers play a major role in environmental preservation. Therefore, it is fundamental to explore what factors can encourage consumers to engage in environmental preservation, or, in other words, to encourage consumers to conduct sustainable consumption behavior. One of the factors believed to be able to affect consumers' sustainable consumption behavior is psychological factors. This study tries to explore psychological factors in the form of norms and personal values and their effect on two types of sustainable consumption behavior, namely buying and curtailment behavior in the context of university students in Indonesia. A study with 256 respondents has been conducted in an attempt to test the proposed model of this study. Based on the result, it is found that norms and values can explain both types of sustainable consumption behavior used in this study. Here, altruistic values and personal norms are proven to be significant in influencing both behaviors, whereas egoistic values are proven to be insignificant. However, there is a difference in the result of subjective norms, in which they are able to explain sustainable buying behavior, but fail in explaining sustainable curtailment behavior. This study provides understanding of sustainable consumption behavior in the context of university students from a psychological factors perspective. Additionally, implications and suggestions for future research are elaborated.

Factors Considered by Indonesian Youth in Buying Green Produc

Purushartha: A Journal of Management Ethics and Spirituality, 2016

Purpose : This study aim to understand factors considered by young consumers in Indonesia when buy green-products. Design/methodology : Descriptive quantitative approach is applied to this study. The respondents are 501 college students, chosen by convenient non-probability sampling through self-administered off-line and on-line survey. Then, the data is analyzed using factor analyses. Findings : Seven factors were identified in buying perceived green products. They are personal value, motivation (internal factors) and references, packaging, label, community, information at the outlet (external factors). Research limitations : The object of the study, Indonesian youth were only taken from several leading universities in three major cities in Indonesia. In the future, definition about a perceived green product needs to be stated clearly. This is because a specific industry carries a unique definition regarding such product. Practical implications : Companies, green-concern institutio...

Antecedent of green purchase behavior: Cases of Indonesia

International Journal of Business Ecosystem & Strategy (2687-2293)

The use of a product that is not environmentally friendly has become a crucial issue in preserving the environment. The waste from marketing activities, such as plastic waste, is currently becoming a threat to the environment and the economic sector. Companies must understand this problem and respond to it by providing products or services that can minimize environmental damage. The purpose of this study is to examine the influence of green knowledge, green brand, and willingness to be environmentally friendly toward a green purchase behavior. The object of this study is consumers in Bandung City, Indonesia, who have the experience of purchasing environmentally-friendly products such as eco-bag (shopping bags) as a means to minimize plastic waste. This study uses a quantitative method with explanatory research. The samples are taken from 125 respondents who were collected in three days in different places. The results of this study indicate that there is a quite high influence of gr...

Sustainable Consumption in West Java: Green Buying Intentions from Millennials

JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW

This study will examine how sustainable consumption values, which consist of functional values, social values, and emotional values influence the purchase intention of green products. Based on the theory of consumption value, this study will examine the antecedents of green purchasing intentions among young adults (Millennials) in West Java Province, as the Province with the largest population in Indonesia. Structural equation modelling technique, Structural Equation Modelling (SEM) is applied to data collected from respondents through online surveys. Overall consumption value which consists of functional value, social value, and emotional value has an influence on the intention to buy green in generation Z and millennial generation in West Java with social value is the highest factor of consumption value which has an influence on consumption value, so that it can influence buying interest in green products in West Java. Therefore, there are several rooms for improvement in this res...

The Influence of Environmental Concern and Environmental Attitude on Purchase Intention Towards Green Products: A Case Study of Students College in Universitas Muhammadiyah Yogyakarta

SSRN Electronic Journal, 2020

Research Background-Environment concern and environmental attitude on purchase intention towards green products chosen Ades Mineral Water as an object research. Research Problem-The paper aims to analyze The Influence of Environmental Concern and Environmental Attitude on Purchase Intention towards Green Products: A Case Study of Students college in Universitas Muhammadiyah Yogyakarta. Literature Review-Green purchase intention could be safe environment, the customers would have been environment concern and environmental attitude. Data and Methodology-The sampling method used in this study is random sampling with total 150 respondents who are consumers from Universitas Muhammadiyah Yogyakarta students, the data was collected by using questionnaire and was analyzed using SPSS 22 with research method used is descriptive survey method and the method of explanatory survey. Conclusions-The concept of Environment Concern on environmental Attitude is one of the most significant variable to directly impact purchase intention and green product.

The Influence of Laudato Si' Cognition on the Interest in Green Consumer Behavior: a Review of Ethics and Green Marketing in the Theory of Planned Behavior (Case Study on Aptik Students in Indonesia)

International Journal of Applied Sciences & Development, 2023

This research aims to test and analyze the influence of Laudato Si' Cognition on Interest in Green Consumer Behavior: A Review of Ethics and Green Marketing in the Theory of Planned Behavior, so that at the end of the research, the research team can provide written recommendations scientifically in the form of curricular and extra-curricular programs and practically which should be given to the younger generation. The research method used in this research is a quantitative research method that tests the influence of causality between the variables studied. The population of this research is active students for academic year 2023/2024 who are registered at Catholic universities in Indonesia which are members of the Association of Catholic Universities (APTIK). The number of samples was determined as 200 using a purposive sampling method. The data analysis tool used is SEM (Structural Equation Modeling) The results of this research prove that there is a positive and significant influence between the influence of laudato si' cognition on attitude towards green consumers, laudato si' cognition on subjective norms, laudato si' cognition on perceived green consumer behavior control, attitude towards green consumers on green consumer behavior intention, subjective norm towards green consumer behavior intention, attitude towards green consumer towards green consumer behavior intention, laudato si' cognition towards green consumer behavior intention through attitude towards green consumer, laudato si' cognition towards green consumer behavior intention through attitude towards green consumer, laudato si 'cognition of green consumer behavior intention through attitude towards green consumers in APTIK students in Indonesia. The limitation of this research is that the distribution of the questionnaire was carried out online which had an impact on the risk of the questionnaire not being read, understood and filled out carefully by the respondents. Academic advice that can be taken from this research is for future researchers to conduct further research using variables related to Laudato Si' Cognition, attitude towards green consumer, subjective norm, attitude towards green consumer, perceived green consumer behavior. Business actors should pay attention to the existence of green consumers whose purchasing decisions, as proven in this research, are significantly influenced by their awareness of the green environment.