Unitec New Factors that affect students' decision making on buying computers: online or in retail shops A 60 credits dissertation submitted in partial fulfilment of the requirements of the degree of Master of Computing (original) (raw)
Related papers
What Drives University Students as Consumers to Shop Online?
Adoption of Online shopping as being the latest purchasing channel in this decade of 24th century, particularly among the University students compared to the traditional shopping method as means of adoption of Technology Acceptance Method (TAM). Although, it is not clear what drives consumers to shop online and whether these numbers could be even increase if more attractive online stores were developed. This research seeks to critically explore and understand the social factors which influence the consumer intention to shop online, in student’s attitudinal behaviour. There has been an argument from different previous reviews concerning the objective and aim of this research (e.g. Davis, 1989; Monsuwe et al., 2004) but based on framework. So, therefore the study extend such framework which required re-examined and testing of the factors in order to make it more open for application in research context and also include students as consumers satisfaction to the definition of online shopping as recent factor to be consider. Mixed method strategy (quantitative and qualitative method) was adopted to explore and investigate validity and reliability of such social factors that drives consumers’ intention and attitude respectively of their demographic, role of product characteristics, situational factors, impact of previous experience and level of trust and satisfaction with web-stores. Based on the relevant literature review, therefore, the researcher carried out regression analysis test and thematic approach on the relative hypothesis. And the results of the regression analysis, manual statistical calculation and thematic approach (pattern) demonstrate that the social factors influence students’ intention and attitude toward online shopping with; (a) age and gender as basic factors, (b) product types like ticket/holiday booking and fashion, (c) ease of use, navigation and flexibility of web-site (d) usefulness of available information, effective for searching from various site and enjoyment from previous experience and, (d) quick delivery, problem solving with safety and security was found as satisfaction and trust of not just shopping presently but also using internet to shop in future.
Effects of Product Characteristics on Online Buying: An Empirical Study of University Students
Amity Journal of Marketing 3 (1), (24–40) ©2018 ADMAA, 2018
Previous studies have highlighted that product characteristics played important role while considering buying online. However, most studies focused specific product category, for example, banking and financial services, fashion apparel, electronics, grocery, etc. Due to this, previous studies had limited generalisation on the same. To overcome this limitation, the study focused on the product characteristics like goods vs. services, branded, tactility, deals and offers; and monetary value, in case of online buying done by university students in India. The objective of the current research was to study online buying and effects of different product characteristics affecting online buying of university students in India which had been relatively neglected research area. A survey-based approach was employed to determine their attitude towards online buying. IBM Statistical Package for the Social Sciences Statistics 20 was employed for analysis and interpretation of valid and completed responses collected during the study. Reliability of the instrument was checked before testing hypothesis. Additionally, University Students' Internet usage behavior was also studied to highlight the relation with online buying. Their preferred online websites were also asked. The finding supported the relation of product characteristics with online buying, whereas student's characteristics, e.g. age, gender, hostler vs. non-hostler were not found significant factors, moderating the relation between product and online buying. It was found that online buyer's attitude significantly and positively affects their online buying behavior. The insights gained out of the current study can be employed by the online marketer, while developing marketing strategies tailored to respond to the specific requirements of growing young population in India. Specifically, price sensitivity and preference for specific type of products with service characteristics is useful in further extending the product assortment offered online. Further, the paper concludes with a series of discussion questions designed to stimulate the development of generalised theory in the field of online buying behavior.
Educational Administration: Theory and Practice, 2024
The relationship between perception and the impact of online shopping refers to how people think about and understand online shopping, and how this affects their lives. Perception includes things like whether people trust online stores, find them convenient, or worry about risks. The impact of online shopping covers how it affects people's academic performance, finances, and overall lifestyle. For example, if someone thinks online shopping is easy and safe, they might shop more often, which could affect how much money they spend or how well they do in school. Understanding this relationship helps us figure out how online shopping influences people and how we can help them make better decisions when shopping online. This quantitative study investigates the attitudes of Prayagraj university students on internet shopping and its effects on their lives. The study intends to comprehend the relationship between perception and the consequences of internet buying, with a sample size of 147 people. The study investigates students' attitudes towards internet purchasing and its impact on their academic achievement, money management, and general lifestyle by analysing data collected through questionnaires and statistical methodologies. Important elements including ease, perceived hazards, and confidence in online platforms will be examined to determine how they influence students' attitudes and actions towards online buying. The study's conclusions are important because they shed light on how to help kids behave ethically when navigating the internet marketplace, which is beneficial for educators, businesses, and governments. Through enhancing the usability and reliability of e-commerce platforms and resolving any issues, stakeholders may improve students' online buying experiences and encourage more informed decision-making when making purchases online.
International Journal of e-Education, e-Business, e-Management and e-Learning, 2017
This paper is a research on factors that affect the student's decisions for buying products and services on internet by using data analysis from 345 students as the sample group. The study is used descriptive statistic as basic statistic for describing characteristics of the sample group by using percentage calculation for analyzing sample's personality, mean calculation for analyzing level of opinion, and standard deviation calculation for analyzing level of opinion. The study found that factor of product is the variety of goods and services. Factor of price is the specific explicitly price of goods and services. Factor of distribution channels are easy-to-use and beautiful website. Factors of boosting the market is guaranteed to deliver goods and services. The personnel factor is that employees are knowledgeable about our products and services. Factor of the process serving is a beautiful site that easy to use with clear detailed. Factor of service environment is booking or buying goods and services can be done all in one step.
Factors Influencing Consumers to Shop Online for Computer/Telecommunications Equipment
Marketing and Smart Technologies, 2022
The Internet has become a constant presence in citizens’ lives, and this has led to great changes in what is concerned with their way to buy products. The possibility of buying all kinds of items online is particularly useful because there is no need to leave the comfort of their houses. In this study, we intend to understand which are the aspects that influence the consumers to buy computer equipment and telecommunications in virtual stores. After a literature review in order to know the actual paradigm of the theme, and with the aim to determine the users’ opinion, a survey was developed, which was distributed by email and within the social networks. Then the data was processed with SPSS, and it was obtained three main categories: Conditions and Images, Products and Deliveries, and finally, Website design/usability.
Business, Management and Education, 2014
Gathering information online prior to offline purchase became the common way of using Internet within student population. On the other hand, there are more and more Internet users and online shoppers at all Central European Countries. In the CEE region companies are searching the way how to approach students as a target group via their web sites. The purpose of this research was to explain (1) how student population in Croatia use Internet as a tool for gathering information on products and services and (2) to assess perceived problems and potential of Internet as a retail information source. The paper is based on a primary research – a survey on attitudes of Croatian students towards Internet and online shopping. Results are analyzed by using descriptive and inferential statistical method. Discussion of the results brings us to conclusions that there are statistically different attitudes among groups according to gender and according previous experience with the on-line shopping. F...
Economics and Business Solutions Journal, 2019
This study analyzes the factors that affect students and college students in online purchasing decisions in Semarang. The growth of various online companies (shops) today is like mushrooms that grow in the rainy season. The business of buying and selling goods and services online provides many benefits for consumers and online shop owners. But along with the growth of online trading, complaints from consumers also increased. This study aims to determine and analyze the influence of perceived prices, promotions and reputation on online purchasing decisions. This study uses validity and reliability test methods, classic assumption and multiple linear regression tests such as t test, f test and multiple correlation test and determination (data were processed using SPSS 24.0 software). The results obtained from this study are perceptions of price, promotion and reputation variable affect online purchasing decisions.
Why Consumers are Hesitant to Shop Online: The Major Concerns towards Online Shopping
International Journal of Academic Research in Business and Social Sciences, 2018
Online purchases have become a new trend of shopping among university students in today’s Industrial Revolution 4.0. But, not all university students are open to shop online. Therefore, this study aims to explore the major concerns towards online shopping that stops non-online shoppers to purchase online. The study aims to provide the needed information to understand the barriers for university students to shop online. A total number of 154 valid surveys were collected in local universities using convenience sampling. Statistical procedures of descriptive was used to analyze the collected data. The main findings of this study are that non-online shoppers are unlikely to buy online because they prefer to shop traditionally and self-assess the quality of the goods before they buy. This study also discusses the implications of the study to practitioners in which the traditional sellers should provide the comfortable shopping environment, improve the behavior and skills of salespeople, and offer after-sale services to their customers to remain competitive with online vendors.