Attitudes of the Lifestyle of Health and Sustainability Segment in Hungary (original) (raw)

Examination of Lifestyle of Health and Sustainability market groups with particular focus on Hungary

Gazdecki, Michał – Goryńska-Goldmann, Elżbieta: Relationships on Food Markets – Consumers’ Perspectives. Poznań University of Life Sciences, Poznań, Poland, 2018

Whether seen from a theoretical or practical perspective, the relationships between market operators are a topic of growing importance. e signi cance of relationships is also due to the fact that they may be considered in the context of both B2B and B2C systems. ere are more and more papers addressing both of these areas, re ecting the growing interest of authors from management and economic sciences.

Values and Environmentally Conscious Behaviour (ECB) in Hungary

Conference proceedings of the 6th International Congress on Public and Non-Profit Marketing, Braga, Portugal, June 14-15, 2007 , 2007

Global environmental problems, depletion of resources, damages to the environment and overpopulation are considered to be the most important challenges of our post-modern age. Environmentally conscious marketing (ECM), using the results of other disciplines, is looking for answers to the above mentioned critical questions. Therefore ECM must concentrate on establish new environmentally conscious consumption patterns or at least changing the existing consumption patterns into a more environmentally-benign way parallel to greening the corporate behaviour patterns as well. That is why understanding consumer behaviour, analysing and predicting values, attitudes and motivation are of utmost importance. In this article the focus will be placed on values since these are considered to be as special filters in environmental conscious behaviour. Comparison of values regarding Eastern vs. Western cultures, or economically developed versus not developed countries is one of the most interesting sides of researches into environmental values. A Global Environmental Survey was carried out in several countries between 1997 and 1999. One of its main objective was to explore and analyse the differences in environmental values of the countries involved in the project. It made me possible to carry out a comparative analysis regarding the Schwartz value structure and Dominant Social Paradigm (DSP) versus New Environmental Paradigm (NEP) in Hungary. The outcomes of my research are quite surprising as the value structure of our students was almost completely different from that of Western or Eastern cultures, and that assumed and expected before the research. The characteristics and possible roots of the distinctions experienced in the Hungarian value structure will be shown in details here in this paper.

Environmentally Conscious Consumption in Hungary

Annals of the Polish Association of Agricultural and Agribusiness Economists, 2017

The developed world for decades has been trying to achieve waste management that meets the requirements of sustainable production. It is very important to understand, analyse and predict the individual consumer behaviour, motivations, values and attitudes towards environmental consciousness. Consumers’ environmental awareness covers positive attitudes towards the environment supported by values and beliefs. The conclusion of the research is that in the area of environmental awareness Hungary is at the beginning of a long process and it cannot be predicted when will it reach the level of developed countries. A positive trend is that today’s young people, who represent the next generation, show more interest towards environmental awareness.

Consumer behaviour and lifestyle patterns of Hungarian students with regard to environmental awareness

Society and Economy, 2011

The aim of this paper is to describe the consumer behaviour and everyday lifestyle patterns of Hungarian university and college students. The results are gained from an international survey, carried out by the Department of Environmental Economics and Technology at the Corvinus University of Budapest, supported by the Norwegian Financial Mechanism. As background literature, characteristics of the consumer society and the development of sustainable consumption as a concept are interpreted in the paper. The empirical analysis aims to describe the most important clusters of students, based on the factors of their consumer behaviour, environmental activism and pro-environmental everyday habits. Our results identify two extreme clusters which most significantly differ from each other: the environmental activists and the indifferent group. However, a third cluster has the most modest consumer behaviour, namely the group which considers product features, energy consumption and the behaviour of producers. They spend the least on consumer goods. The three other clusters show quite mixed lifestyle patterns.

SUSTAINABLE LIFESTYLE MARKETING OF INDIVIDUALS: THE BASE OF SUSTAINABILITY

2015

This paper highlights the sustainable lifestyle marketing of an individual (SLMOI). The SLMOI is the activity, a set of institutions and processes for creating, communicating and maintaining the sustainable lifestyle of an individual (SLOI). The SLOI is an individual's sustainability-oriented pattern of living represented by his or her activities, interests and opinions. The SLOI refers to a sustainable pattern of life (daily activities within the family), a sustainable pattern of consumption, a sustainable pattern of work and production (as employees in organizations) and a sustainable pattern of behavior in the society and the environment they live in. The SLOI reflects an individual's choices with respect to spending time, money and energy in accordance with the sustainable pattern of life. The SLOI stands for sustainable behavioral patterns on the basis of attitudes and values. The purpose of this paper is to investigate the attitudes of the population towards sustainable lifestyles and the SLMOI (performed by different actors) and behaviors on the basis of attitudes.Using a face-to-face questionnaire interview, the study was conducted on a sample of 400 citizens of Serbia. There are three key conclusions. First, the SLMOI leads to the SLOI, and the SLOI further leads to sustainability. Second, the creation and maintenance of the SLOI is a long-term process. Third, a holistic approach is needed as well as the engagement of numerous actors in that process of creating and maintaining the SLOI.

Segmentation of Hungarian Consumers Based on Circular Economy Values and Awareness of Food Waste

Sustainability

This study aims to detect those segments among the Hungarian food consumers who are aware of the climate risks of their food consumption. In order to achieve this goal, a survey was conducted with the participation of Hungarian university students. Data from 1184 households were collected and used in Factor (Principal Component) and Cluster Analysis. Two very conscious clusters were found; both are highly qualified. One favored waste utilization, asserting that and encouraging most of its members to follow a zero-waste lifestyle. The latter mentioned that cluster members are young, and they are in a good financial situation. The findings of this study may be of interest to policy makers for environmentally responsible food consumption guidance and training for planning consumer awareness programs. Even though several previous studies have addressed the concept of consumer awareness concerning food purchase decisions, only few of them dealt with consumer awareness in the environment ...

Sustainable consumption – consumers’ reactions to CSR activities in Hungary

The significance of socially responsible consumption as well as the question regarding the knowledge and information that consumers may have about producers of consumer products are increasingly appearing in the literature. In the case of companies, responsible corporate operation and how to transfer this information from company to consumer have become key issues, especially over the last decade. Socially responsible consumption, which is the incorporation of social and environmental concerns by individuals in their consumption choices, is growing. The aim of this research is to verify the existence of different profiles of socially conscious consumers and to study their social representation of consumption.

Attitudes towards environmentally conscious lifestyle among university students in Budapest - in light of their purchasing decisions and waste management

22nd International Scientific Conference Engineering for Rural Development Proceedings

Environmental awareness is playing an increasingly important role in our purchasing decisions, and a growing number of consumers strive to reduce their environmental footprint – but do they have the necessary information? Our research analysed how much importance students at the Budapest Metropolitan University attach to environmental awareness in their purchasing decisions – for example, do they buy second-hand products, do they bring their own bags when shopping and are they aware of different packaging materials and where to dispose of them? The survey found that, in addition to saving money, environmental awareness also played a role in the respondents’ purchases of used electronic devices (such as mobile phones, tablets, laptops, desktop computers or game consoles). By their own admission, a significant part of the students, nearly 88%, usually take their plastic, paper or textile bags with them when shopping so that they can use them to take the purchased items home. The corre...

Values and sustainable lifestyles

Architectural Science Review, 2010

With ever increasing concerns about the consequences of climate change, households are an important focus for change. There is increasing pressure on households to change lifestyles and adopt behaviours which require less energy and natural resources. At the same time, retailers and producers of consumer goods aim to persuade people to consumer more through commercial advertisements. Social science research examining sustainable behaviours often fails to examine the relative influence of both environmental concern and materialism simultaneously. Moreover, most of this research focuses on explaining or promoting behaviours with pro-environmental intent, thereby ignoring many consumer behaviours which may have a significant environmental impact. This paper aims to address some of these shortcomings by examining the relationships between materialistic and environmental values and different consumer behaviours. Survey data from 194 individuals from 99 households were analysed. The findings show that quite a number of people express both relatively high levels of environmental concern and relatively high levels of materialism simultaneously. Moreover, materialism and environmental concern appear to be related to different types of behaviours. This raises important questions for the promotion of sustainable 2 lifestyles which may need to address not only environmental concern but also materialistic concerns.

The Role of Cultural Factors in Sustainable Food Consumption—An Investigation of the Consumption Habits among International Students in Hungary

Sustainability, 2019

Food consumption plays a pivotal role in the economy and the health of individuals. Foods and meals, in addition to sustaining life, also have many functions in society, such as human bonding. The purpose of our study is to present a qualitative research method to show the role of food consumption in the culture of several ethnic groups, and to introduce the ways in which cultural factors influence eating habits and local food supply conditions. In the first part of the research, the sample was a mix of multiple nationalities. During our investigations, the main questions were: What do you think about the culture and value food consumption? What kind of food do you consume the most? What differences do you find in the habits of different ethnic groups, especially regarding their eating habits? In the second part, we asked the main actors of the local supply system (restaurants, buffets, shops) about the ways they track the demand of foreign students. Our results have been implemente...