DIGITAL STRATEGIES OF TUNISIAN POLITICAL PARTIES The case of the 2018 municipal elections (original) (raw)
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Vivat Academia
With the arrival of the era of information society, there is an academic debate on the impact of ICTs in politics. This work explores a discussion of the conceptual and analytical framework for digital political communication in democracy, which is a starting point and then analyzes the use and presence of different political parties and coalitions on digital social networks during the campaign of 2015 in Mexico City and compares the electoral results of the main political groups, to reach conclusions on the results obtained in the framework of the theoretical discussion. Basic elements for the analysis of the digital context in election campaigns and the role of Information Technology and Communication, Internet, specifically digital media and online social networks are provided.
Electoral political communication in the digital age. The 2015 electoral campaign in México City
Vivat Academia, 2016
With the arrival of the era of information society, there is an academic debate on the impact of ICTs in politics. This work explores a discussion of the conceptual and analytical framework for digital political communication in democracy, which is a starting point and then analyzes the use and presence of different political parties and coalitions on digital social networks during the campaign of 2015 in Mexico City and compares the electoral results of the main political groups, to reach conclusions on the results obtained in the framework of the theoretical discussion. Basic elements for the analysis of the digital context in election campaigns and the role of Information Technology and Communication, Internet, specifically digital media and online social networks are provided.
UNESCO Academic conference, 2019
Already having a presence on the Net, the Tunisian public channel "Wataniya 1" has deployed systematic efforts to benefit from media convergence possibilities. This national channel already possesses its website regularly updated, its Facebook page, its Twitter account as well as its YouTube channel. Thus, on the occasion of the municipal elections in Tunisia, which took place from 14 April 2018 to 04 May 2019, in 350 Tunisian municipalities, with the participation of 7500 candidates and 2074 lists, the Wataniya 1 has added a new section on its website, entitled “Municipalités 2018” (Municipalities 2018) The objective of proposing this topic in case is to cover the first democratic municipal elections in Tunisia taken place in 2018, which pushed us to make inquiries whether the media coverage of these elections was made in a fair and egalitarian manner, taking into account the normative criteria of objectivity, the balance and the impartiality in treating the electoral process.
Proceedings of the 2nd International Conference on Advanced Research Methods and Analytics (CARMA 2018), 2018
The advent of the Network Society has brought substantial transformations also in the politics, which, like other areas of society, is affected by important changes. The network, which regulates social relations, has become the place of political discussion and that is where the most substantial part of the electoral campaign for the 2018 general election took place. The object of our research is the observation of the political propaganda of the Movimento 5 Stelle, the Partito Democratico and the Lega (the three most voted parties in the Italian elections) through the institutional accounts of the political parties on Facebook. Once collected a research sample of 1,397 posts officially published online on the three monitored accounts, the aim of our analysis is to investigate the communication strategies of the parties in a phase of hybrid democracy crossed by a deep crisis of political representation. From our analysis it emerges how the three political forces, that refer to different electorates, organize their electoral propaganda, each according to their own strategy.
Journal of Social and Political Sciences, 2021
The effect from COVID-19 pandemic has changed how presidential candidates do their political campaigns. The restriction to do social distancing makes the usual campaign not doable. That’s why presidential candidates need to find another way for their political campaign, which is by doing things digitally. This digitally driven changes can have its advantages and disadvantages. In this paper we discuss about the consequences of the changes in political campaigns in digital form or through social media for democratic societies in US presidential election. We use qualitative descriptive with case study method. In this paper we use secondary data such as research journals that’s related to this topic, documentation and articles. We find that the changes to digital campaigning have its own pros and cons that can affect how politicians do their campaigns on their social media platforms.
Digital Revolution and the Prospects for Online Political Communication
University of Dar es Salaam Library Journal
A revolution in information and communication technology has introduced social media as alternative platforms through which political parties can interact with the public. Political parties’ success in using these avenues depends on the online strategies applied. Tanzania has not been an exception in the use of social media as political parties have been using them for political activities. However, little is known regarding the way political parties have established themselves on social media platforms. Using the equalization, normalization, and hybrid perspectives as an analytical framework, this paper examines the status of Tanzania’s political parties in social media. The data obtained through the review of social media pages, key informant interviews and documentary analysis reveal that although political parties have been using social media for political activities, the profile of their social media status is low. The findings further show that social media have not altered th...
Journal of Social and Political Sciences, 2021
The effect from COVID-19 pandemic has changed how presidential candidates do their political campaigns. The restriction to do social distancing makes the usual campaign not doable. That's why presidential candidates need to find another way for their political campaign, which is by doing things digitally. This digitally driven changes can have its advantages and disadvantages. In this paper we discuss about the consequences of the changes in political campaigns in digital form or through social media for democratic societies in US presidential election. We use qualitative descriptive with case study method. In this paper we use secondary data such as research journals that's related to this topic, documentation and articles. We find that the changes to digital campaigning have its own pros and cons that can affect how politicians do their campaigns on their social media platforms.