Can Traditional Food Product Communication Convey Safety to the Younger Generations? The Role of Sustainable Packaging (original) (raw)

Dairy Products with Certification Marks: The Role of Territoriality and Safety Perception on Intention to Buy

Foods

Over the years, the territorial origins of agri-food products have become a consolidated marketing model which stand as an alternative to mass production. References to territory, whether on packaging or in advertising, have become an increasingly popular way for marketers to differentiate products, by attributing specific characteristics to them, derived from specific cultural identities and traditions. The aim of this study is to capture the possible differences between two groups, Italian and French, in the perception and intention to buy products with certification marks. We tested a multi-group structural equations model, assessing the mediation of the Perceived Product Safety (PPS) between Packaging with reference to Territoriality (PT) and Intention to Buy (IB). Our findings show that in both groups PT has a positive association with IB and PPS and that PPS has a positive association with IB. The difference is the mediation of PPS, present only in the Italian group. This open...

The Impact of Responsible Food Packaging Perceptions on Naturalness and Healthiness Inferences, and Consumer Buying Intentions

Foods, 2021

The research presented in this article examines the relationship between consumer perceptions that a food package is responsible (sustainable) and consumers’ intention to purchase the product that it contains. On the basis of the relevant literature, a conceptual model is proposed where this relationship is hypothesized to be mediated by two variables: the product’s perceived naturalness and healthiness. A first study was conducted with the objective of developing a scale with good psychometric properties to measure the perceived naturalness of a food product. The objective of the second study was to test the validity of the two-mediator conceptual model. The results show that the extent to which a food product package is seen as responsible (i.e., recyclable, reusable, compostable) has a positive and statistically significant impact on consumers’ intention to buy it, and that it is through the sequential mediation of the product’s perceived naturalness and healthiness that this rel...

Sustainability labels: a key component of food quality? Impact of food-processing information on the appreciation of bread

Science and Technology Development Journal, 2014

The environmental problem is causing growing concerns and the food industry is sometimes perceived as one of the main contributors to environmental degradation. But, at the same time, the rapidly growing world’s population requires increased food production. In addition, the industry is becoming more environmentally conscious and so food companies are looking for new processes, called “clean processes,” to reduce energy use, water consumption, CO2 emission and waste generation, as well as decreasing production cost. In parallel, consumers in a purchase situation are exposed to various types of information such as brand, price, packaging, product origin, nutritional values, etc., often mentioned by claims or labels. The question that naturally arises is: Is it necessary to communicate with consumers about the notion of clean food-processing? And if so, would this information modify their product quality perception? The aim of this study was to explore the influence of communication a...

Consumers’ Awareness, Behavior and Expectations for Food Packaging Environmental Sustainability: Influence of Socio-Demographic Characteristics

Foods

Packaging is a leading factor determining the total environmental effect of food products. This study investigated consumers’ awareness, behavior and expectations in relation to the environmental sustainability aspects of food packaging. Using an online survey, responses from 646 participants were collected. The effect of socio-demographic characteristics on all variable responses was explored by ANOVA models and t-tests. Participants were segmented according to a visual approach based on a principal component analysis applied on the consumers’ behavioral data. Gender, age, and education level affected consumer awareness, behavior and expectations differently. Four groups of consumers were distinguished on the grounds of their behavior in relation to food packaging: (1) More sustainable—packaging-role-oriented; (2) More sustainable—packaging minimizers; (3) Less sustainable; and (4) Medium sustainable. The most sustainable groups were mainly composed of females, while less sustainab...

Consumers’ Perception of Sustainable Packaging in the Food Industry

Direitos Culturais, 2022

Consumers evaluate products and make purchasing decisions based on packaging and its sustainable aspects. This research investigated how different packages and their quality, eco-friendliness, expensiveness, and convenience affected consumers' intentions to purchase. Our sample comprised 299 French consumers of muesli cereals. We conducted an online choice experiment to analyze and measure consumers' perception of sustainable packaging, comparing three distinct experimental groups. Findings revealed that quality and environmental friendliness impact purchase intentions. Price sensitivity and environmental behavior showed to have moderation effects in the proposed research model. The reusable container is perceived as more expensive and less convenient when compared to other packaging types. We contribute to the existing literature in the food industry by providing additional insights into consumers' recognition processes in identifying sustainable packaging.

The role of consumers and food industry in sustainable food packaging

2020

The research of this thesis was conducted using a quantitative survey, where consumers were asked to answer questions related to sustainability. The survey was indirectly measuring education, attitude and behavior. In addition, an interview was conducted to analyze the industry perspective. Based on previous research, it was hypothesized that respondents will present inconsistent choices among knowledge, behavior and attitude questions among the survey. This study was not able to provide statistically significant results. However, the results presented a positive pattern regarding the hypotheses expectations. Conclusions Consumers are aware of sustainability as an unified rather than a holistic concept. In addition, consumers' credibility on sustainable products is high as long as they aware of environmental issues. Therefore, non-highly committed consumers find conflicting thoughts when decision making process include information they are not familiar with in food products labelling. This leading to a conflict where skepticism is raised and product perception plays a relevant role. While the industry is going through a development path where they are attempting to produce innovative packaging that addresses food waste and plastic consumption. Besides, expanding the concept of sustainability to emerging interested consumers.

Perceptions of healthy food packaging information: do men and women perceive differently

A healthy lifestyle is an important trend shaping business actions today, while packaging on the other hand influences the purchase behavior of consumers. The aim of this research was to explore and understand consumer perceptions of healthy food packaging information. Beside qualitative research, a quantitative research was conducted with a non-probability convenient sample. Data were analyzed using exploratory methods – principal component analysis and linear regression. The influence of advertisements and influence perception of the credibility of packaging information were observed. The research results show that there are gender differences in the importance of different attributes of healthy food packaging information perception. Women are influenced only by advertisements, while men are influenced both by advertisements and the credibility of packaging information.

Food and sustainability: Do consumers recognize, understand and value on-package information on production standards

Appetite, 2007

We tested how consumers recognize, understand and value on-package information about food production methods that may contribute to a more sustainable agriculture. Nine copy tests were formed, each containing one out of three products and one out of three panels of information. The products were (1) fillet of chicken, (2) semi-skimmed milk and (3) fillet of salmon. The panels of information were (a) a certified organic logo and details about the animal welfare standards of organic products, (b) just the logo, or (c) a statement in which the product was attributed to the world market. About 371 customers of a supermarket in the city of Amsterdam filled in a questionnaire, which included a subset of three copy tests. The results showed that many consumers did not realize that the organic logo already covers all the standards. They were inclined to underestimate the distinctive advantage of the logo; products with logo and details got higher ratings of positive attributes but were also considered more expensive. As a consequence, the detailed information panels enabled consumers to choose more in agreement with their personal values but the net impacts on purchase intentions were small. r

Romanian Consumers' Behavior on Packaging Materials Risks Perception

Scientific Bulletin. Series F. Biotechnologies, 2014

Romanian consumers’ concern for food safety and health has increased in recent years due to media news about cases of illness due to the use of improper packaging of various food stuffs. Also, environmental protection actions have contributed to the development of research in the direction of obtaining biodegradable packaging materials but also to educate consumers to use and to promote "eco"packaging concept Our study indicates that the consumer is interested to purchase packaged foods, without incurring increased costs due to the use of a package, to improve the quality of life,and to maintain a good health status. The European Commission indicates to mobilize municipalities towards the achievement of 2020 target 50% recycling to improve waste management and to reduction the amount of disposas.

The Impact of the “Green Transition” in the Field of Food Packaging on the Behavior of Romanian Consumers

www.amfiteatrueconomic.ro

Sustainability has become one of the constant concerns of active participants in the food chain: producers, traders, consumers, and regulators. The paper aims to identify consumers' perceptions of the use of sustainable food packaging, in an exploratory survey of a sample of 280 respondents, knowing the importance of recycling to create a healthy and sustainable environment. The relevance of the research derives from the need to know the behavior of consumers in a certain geographical area, with regard to the aspects related to the recycling and sustainability of packaging. This is a component of green marketing that involves the management of activities related to the reconsideration of products and production processes, as well as the use of eco-sustainable packaging. The validation of the research hypotheses was done with methods of non-parametric analysis of the interdependencies between the identified variables, the results obtained highlighting the need to study this issue on a representative sample, using a more complex questionnaire. 81% of the study respondents identified as the main benefit for the use of sustainable packaging the possibility of living in a less polluted environment, an essential component of the development of ecological and sustainable food systems, being identified in the ability of producers and traders to communicate the placement on the market of sustainable packaging for marketed products.