Environmental Concerns, Green Consumption Value and Green Buying Intentions (original) (raw)
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Understanding the motivations that stimulate green consumption can promote environmental thinking to increase demand, especially because the current estimated market share for green products is less than 4% worldwide. In this scenario, emerging countries have contributed to the increasing levels of consumption and environmental effects. Culture and socio-economic status play a significant role in environmental impacts and influences the consumption of green products. The current body of literature lacks studies focused on the attitude of Brazilian consumers in relation to these products. This research evaluates the elements that motivate the consumption of green product. A survey targeting individuals who have consumed these products was performed in the largest city in Southern Brazil. Data were analyzed using a factorial analysis, and a causal structural equation model was created to evaluate the drivers that promote green consumption. The elements of Information and Knowledge, Environmental Attitude, Social Context and Environmental Consciousness were strongly correlated with green consumption. However, the Quality and Price of green products has shown a weaker relationship with consumption. These elements indicated that the individuals in the survey recognize and seek information covering environmental issues, are concerned with the health effects associated with the consumption of the goods, and reject a brand or company that might have demonstrated inappropriate environmental behaviours. Also indicate that the relation price versus quality does not play a central role in the decision of consuming green products. Finally, information about these products and their pointof-sale availability were highlighted as enhancing green consumption. This outcome suggests that education might increase green consumption. This research contributed to understand the main drivers that support the decision about the green products option made for the surveyed sample. From a managerial standpoint, improvements in ethical transactions, the promotion of socially responsible actions, the distribution of appropriate information about green products, and the structure of the green supply chain could create new businesses focused on sustainable production and consumption. The findings of this research could support future policies and actions focused on providing information and knowledge about environmental and health contribution of the green products to the consumers, producers, companies, and society.
Green Attitudes And Behavior Gap; Obstruction To Be Green
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A b s tr a c t: U nderstanding green consum ption behavior is critical fo r an y m arketer and it is clear that there are m any d ifferent m otives drive fo r green consum er behavior. H ow ever, the higlier levels o f public awareness o f environm ental concerns do not d irectly translate into actual buying and consum ption in regard to environm ental fr ien d ly products and services. The em erging p ic tu re o f green consum ption behavior is a process that is s tro n g ly influenced by consumer attitudes, bu t demands fo r green products have been remained controversial, complex, and v a ry in different cu ltural contexts. This s tu d y examines the a ttitu des and obstacles o f being green fro m the Sri Lankan consum ers' perspective. The objective o f the s tu d y is to in vestiga tefrom the m otivational aspect o f how individual values, behavior specific beliefs and moral norm s affect a ttitudes and intention tow ards green consum ption behavior in a developing country ...
Effect of environmental factors on Green purchase behavior of Students
Consumers’ growing concern for the environment and environment related issues are driving businesses across the globe to offer a wide range of green products choices across a wide variety of product categories. Environmental issues are of importance to consumers who are environmentally conscious when making a purchase. Hence, a better understanding of consumer preferences in this instance should allow businesses to acquire more market-applicable approach to sustain in the competitive market. The environmental factors influencing green purchase behavior are numerous. This study investigates the effects of environmental factors (self image, social influence, environmental concern and man-nature orientation) on green purchase behavior among students of Ahmadu Bello University Zaria. The study utilizes a descriptive and cross-sectional research design. The population for study is 35,000 students enrolment in 2015 and stratified randomly sampling were utilized with the aid of probability sampling technique. Data collected using self administered questionnaire with help of research assistant. Descriptive statistics, correlation and regression analysis of the data collected was done with aid of software package of social science (SPSS) for inferential statistical test, construct measurement validation as well as to establish the relationship between the environmental factor and green purchase behaviour. The results indicated that environmental factors such as self image and man-nature orientation have significant effects on green purchase behavior at 1% and 5% significant levels respectively. But, social influence and environmental concern have insignificant effect on green purchase behavior. The outcome of this study provides important insights to both managers and researchers for further understanding on the effects of environmental factors on green purchase behavior of student. The necessary suggestions on new area of research were recommended for future researchers.
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This study aims to investigate the influencing factors on consumers’ choice behavior for green products by applying the theory of consumption values in Pakistan. It also studied the mediating effects of consumers’ environmental concerns among the associations of multidimensional consumption values and choice behavior. The data was collected from the consumers of green products in four metropolitan cities of Punjab Province (e.g. Lahore, Islamabad, Multan, and Faisalabad) using a structured self-administered questionnaire. The random sampling technique was employed. Based on the 480 responses, the empirical findings revealed that functional value-quality, emotional value, conditional value, and epistemic value have a positive impact on consumers’ choice behavior and their environmental concerns. Contrary to this, the functional value-price, social value, and environmental concerns have a negative impact on consumers’ choice behavior. Relating to mediation, environmental concerns have partially mediated between the associations of functional value-quality, functional value-price, emotional value, epistemic value, and consumers’ choice behavior. Practitioners and managers can use the study findings to reach out to their target audiences to increase the consumption of green products in the mainstream market.