Sustainable tourism development: ingenuity in marketing strategy (original) (raw)

The proliferation of community-based tourism village development in Indonesia context promises an ideal model of alternative tourism that puts its main central concern in empowering community. This model could also escalate the community participation and emancipation in their development process through enabling tourism activities surround their area. However, the raising numbers of community-based tourism villages that mostly appear with similar product characteristic and unique selling point, for example in Yogyakarta, Indonesia, has also encouraged challenges in terms of product competition and development. This study aims at identifying the potentials and challenges of the Unique Selling Point of Pentingsari Tourism Village through enabling sustainable tourism product development and marketing lens. Through employing a qualitative case study approach, the data gathered mostly through observation and interview with local community tourism organization members. The findings show ...

Sustainable Tourism Practices as a Strategy to Enhance Corporate Brand. In the last five years, the accommodation overcapacity in Bali has affected the room rates, specifically in regards to another Asean tourist destination. Increasing competitions in oblige hotels to improve their facilities and images. Innovative branding with sustainable tourism practices as part of the strategy to improve the image, the hotel had an occupancy above 70%-90%. Sustainable issues are standing on three pillars: economic, environmental, social. This study is to investigate how sustainable tourism practices enhance the corporate brand. The number of informants using maximum variation sampling approach with qualitative method. Seven main questions adapted to this research situation and modified into a new framework assist in the understanding of the strategy, operations, marketing, and branding. This study found that sustainable tourism practices as a strategy enhance a corporate brand, maintaining bra...

In this article, we introduce the themes and approaches covered in this special issue on Sustainable Tourism Marketing. Its objective has been to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in this field. This issue has gathered articles about the marketing of destinations and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective. This editorial piece provides a useful introduction to the relationship between tourism and sustainable marketing management that can be used by researchers and practitioners to develop tourism marketing strategies from a sustainable perspective.

Tourism Villages are a key driver of Indonesia's economic growth, helping to boost GDP, enhance international trade volume, and boost global investment. Jember’ s administration must take the most tangible actions possible to build local tourism wisdom. The goal of this research is to examine destination branding using local knowledge. A qualitative technique is used in this research. Participant observation, in-depth interviews, and focus group discussion are used to gather data. The researcher supplemented the data using information from the documentation. The tourism strategy of Sidomulyo village in carrying out tourism branding based on local wisdom is shown by the employment of a tourism slogan, according to the findings

This paper aims to develop a preliminary conceptual model for the tourism sector; using sustainable development principles and models. An account of the Malaysian sectoral industry in tourism using the Sustainable Model will be examined and by using these details to understand the strategic opportunity that would help draw an eco-tourism framework from a strategic perspective. In this research, it will be pertinent to examine the value of protecting the Malaysian eco-tourism and how sectoral influence can converge into a framework of sustainability. The use of a conceptual model will allow us to justify how eco-tourism could be a flourishing business advantage to the tourism businesses here in Malaysia. The paper will examine how the adoption of a strategic framework based on two dimensions; namely strategic opportunities and tourism development. To be examined to ensure eco-tourism could be made a competitive advantage to the tourism sector in Malaysia. During the course of investigation several issues need to be examined, for instance, is if there is enough taking place for us as a business entity to protect our fragile environment. Using the conceptual framework; are we able to sustain the environment from an economic perspective? It is the economic growth, commencing through the Industrial era that had given rise to the issues of sustainability.

The concept of developing tourism in the region must be based on sustainable development that is supported ecologically, economically, and ethically also socially fair to the community to establish the quality of life by regulating the supply, development, utilization, and maintenance of resources in a sustainable manner. This research is a qualitative exploratory study that emphasizes aspects of enrichment in the field as research strength to create a model. The results of this research are in the form of policy recommendations, as outlined in the new model. The Pentacyclus Concept model consists of three areas, namely the Penta Helix Area; Green Tourism Marketing Area; and the Strategic Sustainable Development Environment with indicators of success involving Penta helix elements, namely: Academic as a concept, Business as an Enabler, Government as a regulator, community as an accelerator and finally the media as a promoter. This model is expected to be applied as a sustainable tou...

The levels of marketing, quite often blamed for changing consumer attitudes, promote a materialistic society where status is derived more from the number and type of destinations we visit and leisure activities we undertake, rather than how good we are as caring members of society. Tourism organizations have continued to encourage ‘anyone and everyone’ to visit a particular region, irrespective of how these individuals may behave when they arrive. As we move into the twenty-first century, there is a growing concern for the protection of the environment and the adoption of business policies that will enable to the earth’s resources to be sustained. The new environmentally aware values now emerging are challenging the underlying concepts of marketing. This paper attempts to put forward measures that can be applied to ensure sustainable tourism through marketing strategies suppress or alter demand once critical limits are approached or have in fact been exceeded. * Dr. Adarsh Batra is ...

The tourism industry is shaped by the combination of different industries that all together will integrate and build the experience of travelling. When a tourist starts a journey, he or she will need the support of many different sectors of the economy, from transport to accommodation, food, travel agents, electricity, clothes and accessories, arts crafts, and many others. Considering all stake holders involved in tourism industry and social, economic and environmental impacts related, the industry also has an important role in sustainable economy. The combination of the impacts generated by tourism towards sustainable development of businesses is the main issue of this paper. The sustainability concept is rapidly being embedded into tourism and the related business, which will contribute to supporting the necessary changes at all levels of the local economic development.