Prosiding SEMESTA UPN 2023 Strategi Pengembangan Pariwisata Hijau di Hotel (original) (raw)

2023, Prosiding SEMESTA UPN "Veteran" Jatim

This research aims to analyze the strategies for green tourism development implemented by hotels in Nusa Dua, Bali. The research method employed a case study approach involving ten hotels in the area. The sample consisted of hotel management personnel. Data were collected through interviews, observations, and analysis of documents related to green tourism activities conducted by the hotels. Data analysis was performed using a qualitative approach to identify the strategies for green tourism development implemented by the hotels, as well as the benefits and challenges faced. The research findings indicate that hotels in Nusa Dua have implemented various strategies for green tourism development, including efficient energy management, sustainable use of natural resources, waste reduction, and participation in environmental conservation activities. The respondents acknowledged the benefits of these strategies, such as improved hotel image, cost savings, and environmental sustainability. However, the challenges encountered include limited resources, guest awareness and participation, and inadequate government policies and regulations. This study concludes that hotels in Nusa Dua have implemented strategies for green tourism development as efforts to enhance sustainability and reduce negative impacts on the environment. Nevertheless, there are still challenges to be addressed to make the implementation of these strategies more effective and sustainable. This research contributes to the understanding of green tourism development practices in hotels and provides recommendations for enhancing the success of these strategies.