Consumerism, Market Analysis and Impact on Business Plan Definition (original) (raw)

Consumer Innovativeness as a Source of Competitive Advantage, [w:] International Journal of Small and Medium Enterprises and Business Sustainability, Tom 2, Nr 3/2017, ISSN 2242-9368, ss. 22-50, Wydawnictwo Center for Industry SME and Business Competition Studies, Społeczna Akademia Nauk

International Journal of Small and Medium Enterprises and Business Sustainability, Tom 2, Nr 3/2017, ISSN 2242-9368, ss. 22-50, Wydawnictwo Center for Industry SME and Business Competition Studies, USAKTI, Społeczna Akademia Nauk, Warszawa, 2017