A Study of Socio-Demographic and Personal-Philosophical Values on Environmental Consciousness (original) (raw)
Related papers
An Explorative Study of the Environmental Awareness of Malaysian Consumers
Refereed Proceedings, Fifteenth Annual South Dakota International Business Conference, October 9-12, 2008, pp. 103 – 118, Copyright 2009, ISBN 1-883120 -07-1, Rapid City, South Dakota , USA. (With Andy Bertsch, Kalthom Abdullah, and Norhizan Rosli), 2008
Environmental awareness has increasingly become a global concern during this 21st century. Malaysians have begun to realize how important it is to sustain the country‘s environment. There has been an increasing concern among individuals, business organizations, societies, and estates. This study aims to understand the extent of commitment by consumers toward protecting and preserving the environment through product usage and disposal activities and to analyze how much this concern for environmental protection influences purchasing decisions. There is a need to develop guidelines for consumers and organizations on the most effective ways to protect and preserve the environment.
Environmentally Conscious Behavior among Malaysian Consumers: An Empirical Analysis
This paper aims to investigate the influence of demographic and psychographic variables on environmentally conscious consumer behavior (ECCB) in the context of Malaysian consumers. A survey was developed and administered, generating a total sample of 319 respondents across the country. The preliminary results indicated that all of the variables examined were significantly correlated to ECCB, except for income. Later, the analysis from the regression highlighted that only age, gender and perceived consumer effectiveness (PCE) were significant predictors to ECCB. The findings confirmed that, in terms of psychographic variables, PCE has been proven to be more accurate and significant determinant than environmental concern (EC) for segmenting and explaining different segments and characteristics of pro-environmental behavior. These findings may assist Malaysian policy makers in formulating actionable decisions related to environmental education and protection. The finding also allows marketers to use marketing and awareness-raising campaigns to encourage consumers to choose environmental friendly products.
Environmentally conscious behavior among Malaysians consumers: an empirical analysis
2012
This paper aims to investigate the influence of demographic and psychographic variables on environmentally conscious consumer behavior (ECCB) in the context of Malaysian consumers. A survey was developed and administered, generating a total sample of 319 respondents across the country. The preliminary results indicated that all of the variables examined were significantly correlated to ECCB, except for income. Later, the analysis from the regression highlighted that only age, gender and perceived consumer effectiveness (PCE) were significant predictors to ECCB. The findings confirmed that, in terms of psychographic variables, PCE has been proven to be more accurate and significant determinant than environmental concern (EC) for segmenting and explaining different segments and characteristics of pro-environmental behavior. These findings may assist Malaysian policy makers in formulating actionable decisions related to environmental education and protection. The finding also allows marketers to use marketing and awarenessraising campaigns to encourage consumers to choose environmental friendly products.
Jurnal Pengurusan, 2012
This paper aims to investigate the influence of demographic and psychographic variables on environmentally conscious consumer behavior (ECCB) in the context of Malaysian consumers. A survey was developed and administered, generating a total sample of 319 respondents across the country. The preliminary results indicated that all of the variables examined were significantly correlated to ECCB, except for income. Later, the analysis from the regression highlighted that only age, gender and perceived consumer effectiveness (PCE) were significant predictors to ECCB. The findings confirmed that, in terms of psychographic variables, PCE has been proven to be more accurate and significant determinant than environmental concern (EC) for segmenting and explaining different segments and characteristics of pro-environmental behavior. These findings may assist Malaysian policy makers in formulating actionable decisions related to environmental education and protection. The finding also allows marketers to use marketing and awarenessraising campaigns to encourage consumers to choose environmental friendly products.
A STUDY OF THE FACTORS INFLUENCING THE ENVIRONMENTAL CONSCIOUSNESS OF CONSUMERS
UDY OF THE FACTORS INFLUENCING THE ENVIRONMENTAL CONSCIOUSNESS OF CONSUMERSSTOWARZYSZENIE EKONOMISTÓ, 2013
In recent years the intensified consumer-consciousness has clearly determined the decisions of the consumers. A primary research was carried out among students in Hungary in the spring of 2010, which focused on a special segment, the attitude of the environment-conscious consumers and the demographic features affecting them. The decisions of the environment-conscious consumers, who keep in mind the interest of others, are clearly determined by the factors such as which lifecycle they are in, social status, marital status, gender and qualifications. According to research result the female members (in relationship, with children and high qualifications) of the elder generation group are significantly more environment-conscious than those with other demographic features. The research also pointed out that from the environment-consciousness point of view not all the demographic features are influencing factors. The role of income and place of residence is not relevant from this point of view. However, the significance of the attitudes from the research point of view are very important as there is a medium, and positive correlation between the actual behaviour and attitudes.
Towards sustainable consumption: an examination of environmental knowledge among Malaysians
International Journal of Consumer Studies, 2005
Environmental problems are mainly attributable to the impact of humans on natural systems. In the case of Malaysia, rapid urbanization and Malaysian consumer' pursuit of consumption-oriented lifestyles have intensified the solid-waste management problem faced by the government. Increasing public environmental awareness is a potential way of addressing this. The objectives of the study described here were to assess the level of environmental knowledge among households in Selangor in Malaysia, examine the sources of their environmental knowledge, determine factors that lead to different levels of knowledge and analyse the relationship between knowledge and environmental attitude, behaviour and participation. The results of the study indicate that, in general, respondents' basic or general environmental knowledge was high. However, when questioned on various scientific environmental terms, the majority of the respondents were not familiar with most of them. Respondents indicated that their main sources of environmental knowledge and information were newspapers, television and radio. Lower levels of education were reflected in the level of environmental knowledge. Participation in environmental activities had a positive influence on knowledge. The study also found that knowledge correlated positively with environmental attitudes, behaviours and participation.
ENVIRONMENTAL CONSCIOUS BEHAVIOUR AMONG MALE AND FEMALE MALAYSIAN
This paper aims to investigate gender differences in perceived consumer effectiveness (PCE), environmental concern (EC) and environmental conscious behavior among Malaysian consumers. A survey has been developed and administered with total sample of 319 achieved across the country. Statistical analysis using SPSS is employed to examine the comparison between the two groups. Results from independent t-test shows that there was significant difference between male and females in PCE than EC. In addition, findings reveal female consumers are more positive than their male counterparts when they engage in environmental conscious behavior. Likewise, results indicate PCE is the most significant predictor of environmental conscious behavior among both male and female Malaysian consumers. These findings may assist Malaysian policy makers in making decisions related to environmental education and protection as well as for marketers to fine-tune their target consumers with environmentally focused promotional campaigns and marketing programmes
ENVIRONMENTAL CONSCIOUS BEHAVIOUR AMONG MALE AND FEMALE MALAYSIAN CONSUMERS
This paper aims to investigate gender differences in perceived consumer effectiveness (PCE), environmental concern (EC) and environmental conscious behavior among Malaysian consumers. A survey has been developed and administered with total sample of 319 achieved across the country. Statistical analysis using SPSS is employed to examine the comparison between the two groups. Results from independent t-test shows that there was significant difference between male and females in PCE than EC. In addition, findings reveal female consumers are more positive than their male counterparts when they engage in environmental conscious behavior. Likewise, results indicate PCE is the most significant predictor of environmental conscious behavior among both male and female Malaysian consumers. These findings may assist Malaysian policy makers in making decisions related to environmental education and protection as well as for marketers to fine-tune their target consumers with environmentally focused promotional campaigns and marketing programmes
Ecological conscious behaviour in Malaysia: The case of environmental friendly products
2015
As more people become aware of the destruction of natural resources, more are willing to purchase green products that are not harmful to the environment. This study aims to develop and test a model investigating how environmental concern, perceived consumer effectiveness and religiosity enhance ecological conscious behaviour (ECCB). Furthermore, this study will also examine the relationship between ecological conscious behaviour and purchase intention towards environmentally friendly products. A total of 211 questionnaires were collected from consumers of environmentally friendly products in Malaysia. The structural equation model that assessed the relationship between the proposed variables was tested using AMOS. This study found that religiosity, environmental concern and perceived consumer effectiveness has a significant positive influence on ecological conscious behaviour. In addition, the positive relationship between ecological conscious behaviour and purchasing intention towa...
Environmental Concern: Between Consumers' Awareness And Willingness For Attitude Change
The objective of this paper is to discus~how Malny51d.ll COnsumers perceive environmental issues anf! whether Ll1lly are willing to change attitude to help and become a part of environmental problem's solution. From a study using young Malaysian respondents, we found that Malaysians are aware about the seriousness of environmental problems faced. However, they differ in terms of willingness to change attitude for the sake of slowing down pollution. The findings indicate that female, Malay, aged 20 and below are the ones that are more serious about helping out compared to the other groups. This has serious implications in our attempt to achieve the Agenda 2 I objectives.