Public Health Nutrition Communication in the Netherlands: From Information Provision to Behavior Change (original) (raw)
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Communication strategy to change nutritional practices
Persuasive Communication and Nutrition Education 18 Mass Communication Programs 23 Summary of Research in Nutrition Communication 41 CHAPTER III, THEORETICAL FRAMEWORK 48 Nutrition Communication Model 48 Application of the Model 81 CHAPTER IV. DEVELOPMENT OF A NUTRIENT GUIDE 109 Food Guides-A Background 109 Development of An Alternative Food Guide 121 CHAPTER V. METHODS AND PROCEDURES 138 Measurement: Operationalization of Variables 139 Data Collection 150 Participants 151 iii Nutrition Communication Program 152 Statistical analysis 156 CHAPTER VI. FINDINGS AND DISCUSSION 157 Description cf the Model Variables 157
2011
As long as health communications have existed in the USA, Americans have faced the task of sorting the agenda of the source from the advice it provides. That task has become more complicated as advances in the science of nutrition and the technology used to present it have heightened the complexity of nutrition communications. Getting consumers to adopt a healthier diet has been a protracted undertaking with limited successes along the way. The obesity epidemic has added urgency to this discourse: not only do we need to eat better, but most of us also need to eat less. This paper reviews the dynamics that have made the communication of accurate and actionable health behaviour information an ongoing challenge, and outlines strategies for moving ahead. It considers the interplay of four sets of factors: the evolutionary nature of the science on which recommendations are based; the many sources of communication about that science; the agendas or motivations of each source; and finally ...
Communicating Healthy Eating: Lessons Learned and Future Directions
Journal of Nutrition Education and Behavior, 2007
Achieving and maintaining wide-scale positive dietary change is a complex and formidable endeavor, given the current food environment. Moreover, for positive change to occur, nutrition messages should be communicated in a scientifically precise, yet practical and motivating manner. This challenge was the impetus for the organization of a 2-day workshop hosted by the National Cancer Institute (NCI) and the Division of Nutrition Research Coordination (DNRC), both of the National Institutes of Health (NIH). The conference included communication, nutrition, and behavioral scientists, market researchers, media advocates, journalists, and public policy experts. Discussions regarding communication efforts and the best methods to craft, deliver, and evaluate the impact of nutrition messages illustrated both the challenges and the opportunities we face. During the discussions, important recommendations for nutrition communicators and interventionists emerged, based on existing knowledge from the communications field, lessons learned thus far, and noted gaps in our knowledge.
Session 5: Nutrition communication The challenge of effective food risk communication
Proceedings of the …, 2009
A chronology of food scares combined with a rapid, unchecked, rise in lifestyle-related diseases such as obesity highlights the need for a focus on effective food risk communication. However, food risk communication is highly complex. Many factors will affect its success, including the demeanour and conduct of the source, its transparency, interaction with the public, acknowledgement of risks and timely disclosure. How the message is developed is also important in terms of language, style and pretesting with target audiences, as is the choice of appropriate channels for reaching target audiences. Finally, there are many personal factors that may affect risk perception such as previous experience, knowledge, attitudes and beliefs, personality, psychological factors and socio-demographic factors, many of which remain unexplored. While there is evidence that campaigns that communicate health risk have been associated with behaviour change in relation to major public health and safety issues in the past, it is unknown at this stage whether targeting risk information based on risk-perception segmentation can increase the effectiveness of the messages.
2011
As long as health communications have existed in the USA, Americans have faced the task of sorting the agenda of the source from the advice it provides. That task has become more complicated as advances in the science of nutrition and the technology used to present it have heightened the complexity of nutrition communications. Getting consumers to adopt a healthier diet has been a protracted undertaking with limited successes along the way. The obesity epidemic has added urgency to this discourse: not only do we need to eat better, but most of us also need to eat less. This paper reviews the dynamics that have made the communication of accurate and actionable health behaviour information an ongoing challenge, and outlines strategies for moving ahead. It considers the interplay of four sets of factors: the evolutionary nature of the science on which recommendations are based; the many sources of communication about that science; the agendas or motivations of each source; and finally ...
Making The Healthy Choice: Exploring Health Communication In The Food System
2016
The Academy of Nutrition and Dietetics and the Cooperative Extension System are organizations that serve the public and agricultural communities, respectively. Within these broad organizations are two groups of food systems professionals, registered dietitian nutritionists (RDNs) and Extension agents, who are utilizing communication as a critical point of access for health-related issues. Both groups of professionals negotiate organizational structure in order to construct their own health knowledge and, subsequently, communicate accurate information to their constituents. Understanding the ways that these professionals navigate their roles as health communicators are important for contributing to public discourse about how health knowledge is created and disseminated. Specifically, for the first article, I conducted semi-structured interviews with RDNs to analyze the ways in which they navigate both commercial and health messaging from industry groups at their largest organizationa...
Nutrition and Physical Activity Communication in the 21 st Century: Challenges and Opportunities
Statement of the Problem: The current information environment around nutrition and physical activity is complex and often confusing to the public. Similarly, social determinants may mediate nutrition communication effects. The purpose of this study is to explore the most effective and trustful communication channels to the public about the evolving understanding of the relationship between nutrition, lifestyle and optimal health in Lebanon. Methodology and Theoretical Orientation: A formative exploratory study was conducted to explore the most effective nutrition communication channels as perceived by a heterogeneous Lebanese sample (67 adults, 48 youth). An exhaustive integrated conceptual framework based on social marketing approach and mixing related theories and models was used in this study. Directed and semi-structured individual interviews and focus groups were conducted. Collected data have been submitted to a thematic qualitative analysis. Findings: Knowledge alone cannot predict a healthy lifestyle especially among youth. A social marketing approach should be considered to succeed nutrition and physical activity messages. Success of various communication channels is subject to the influence of socio-demographic and cultural determinants, such as age, social class, social integration, geographical areas, and environmental support. Effective communication strategies should develop culturally relevant nutrition messages and delivery systems that take into account; the barriers to healthy lifestyles, the information sources, and the distinct population segments. Conclusion and Significance: Comprehensive sociocultural-based nutrition communication strategies can help to successfully promote nutrition, physical activity and prevent diseases. Recommendations are made for effective communication strategies.
Catalan Journal of Communication & Cultural Studies, 2013
Nutrition misinformation can be harmful. Within dietetics there is an acknowledgement that nutrition information should be consistent, science-based and made relevant to different segments of the population. This paper reports on a study, conducted in Scotland, which involved focus groups and interviews with consumers and health professionals to explore messages relating to a healthy diet and to starchy foods and foods high in fat or sugar in particular. The research also involved a discourse analysis of articles aimed at health professionals and consumers. Evidence based, clearly written web and print articles were not the norm. Many articles contained value-laden messages and inconsistent or unclear advice. Nutrition information was rarely contextualised for consumers to help them incorporate the advice into their daily lives. Consumers and health professionals reported feeling 'bombarded' by messages about diet, which was sometimes confusing. There is considerable scope for improving nutrition messaging in Scotland.
Nutrition communication: consumer perceptions and predicting intentions
Proceedings of the Nutrition Society, 2011
Health claims on food products, which aim at informing the public about the health benefits of the product, represent one type of nutrition communication; the use of these is regulated by the European Union. This paper provides an overview of the research on health claims, including consumers’ perceptions of such claims and their intention to buy products that carry health-related claims. This is followed by a discussion on the results from some recent studies investigating public perceptions and willingness to use products with health claims. In these studies, claims are presented in the form of messages of different lengths, types, framing, with and without qualifying words and symbols. They also investigate how perceptions and intentions are affected by individual needs and product characteristics. Results show that adding health claims to products does increase their perceived healthiness. Claim structure was found to make a difference to perceptions, but its influence depended ...