Relational governance in B2B electronic marketplaces: an updated typology (original) (raw)

2009, Journal of Business & Industrial Marketing

Purpose -This paper seeks to apply the relational exchange framework, updated by insights on interimistic relationships, to analyze governance implications for the three types of e-marketplaces currently in operation: independent exchanges, consortia, and private exchanges. These three archetypes are analyzed from a functional perspective and, more importantly, from a relationship governance perspective. Design/methodology/approach -The paper is conceptual in approach. Findings -The three e-marketplace archetypes currently in existence correspond to different levels of operational integration and, in turn, to three different types of inter-firm relationships. Moreover, the three types of relational structures proposed offer different solutions for governance processes such as partner qualification, monitoring, and enforcement.

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