Price fairness, guest emotions, satisfaction, and behavioral intentions in peer to peer accommodation sector (original) (raw)
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21st International Joint Conference Central and Eastern Europe in the Changing Business Environment : Proceedings, 2021
Peer-to-peer (P2P) accommodation has expanded the range of offerings in the tourism and hospitality sector. The study explores the familiarity, usage and overall perception towards P2P accommodation among tourists in the Philippines, Thailand and India. It investigates the association among perceived economic benefits, environmental sustainability and socio-demographic characteristics on tourists’ overall perception. A web-based survey was deployed in the first quarter of 2020, right in the onset of Covid-19 pandemic. As the travel frequency of tourists cannot be initially ascertained and to capture their usage in the “normal” times, a recall query with respect to their usage over the past six months (June-December 2019) was utilized. Descriptive statistics and non-parametric statistical tests were employed for data analysis. The findings reveal that the familiarity of Thai tourists lags behind other nationalities. Majority have not used P2P accommodation for the past six months; ho...
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The explosive growth of peer-to-peer (P2P) accommodation service presents a potential transformation in the competitive landscape of accommodation sector. This research explores the market characteristics and the factors that drive and hinder the use of P2P accommodation to better explain the phenomenon of collaborative consumption in the tourism and hospitality marketplace. Using responses from travellers residing in the United States (US) and Finland, exploratory factor analyses revealed two factors that drive the use of P2P accommodation: social appeal (desire for community and sustainability) and economic appeal (cost savings). The barriers include issues of trust, efficacy and familiarity with the system, and cost. The empirical evidence from this study suggests several managerial implications for tourism and hospitality businesses and directions for future research.