The Impact Salesperson and Dealer on Brand Loyalty (original) (raw)
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EFFECT OF CUSTOMER PERCEPTION ON BRAND LOYALTY AMONG THE CUSTOMERS OF HOUSEHOLD APPLIANCES
Journal of Xidian University, VOLUME 14, ISSUE 7, 2020, 2020-2027, 2020
The preference of a consumer to purchase a product of a specific brand is called as the brand loyalty. The feeling of brand loyalty arises in the minds of consumers only if they perceive that the brand they have selected offers them the right quality, right price and features as specified. The perception as mentioned makes the consumers to make repeated purchase and as a result, it leads to loyalty. The perception of consumers regarding a brand product greatly affects their purchase behavior and consequent brand loyalty. This present literature exhibits the influence of consumer perception on the brand loyalty of a product. The study was conducted among customers of household appliances using the sampling technique of simple random selection. The data collection tool was a questionnaire and analytical part was done by employing regression on the collected data. The total sample size of this study is 100. The findings of the study show that there is positive relationship between customer perception and brand loyalty
Antecedents of Brand Loyalty: An Empirical Study from Pakistan
international journal of research in computer application & management, 2013
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Determinant Factors of Brand Loyalty in Malaysian Automotive Industry
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With the rapid growth in the Malaysian automotive industry, brand loyalty has become a major issue for a majority of the automobile brands. Market shares for national brand automobiles had been on the declining stage since 2011, from 56.4 per cent to 46.8 per cent in 2014. The objectives of this study are to verify the factors that affect consumers’ perception towards brand loyalty by studying the relationships between three important factors: which are service quality, marketing-mix strategy, and country-of-origin, on brand loyalty. A postal mail survey using judgmental, cluster and simple random sampling of Malaysian consumers in the Klang Valley yielded 413 respondents of which 381 samples are usable. Regression was used to analyse the relationships between the variables. Results showed that marketing-mix strategy and country-of-origin have significant relationships with brand loyalty. However, service quality does not have any significant relationship with brand loyalty. The fin...
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Customer satisfaction causes customers to be loyal so that the company can maintain a sustainable competitive advantage. This study aims to determine the impact of brand image, price perception, perceived value on consumer loyalty through customer satisfaction at Rayhan Toko Muslim in the city of Padang. The research method used is associative, with descriptive and verification data disclosure. The population is the consumer of Rayhan Toko Muslim in the city of Padang. Data collection through a survey of 203 respondents. The analysis technique used is path analysis. The results showed that: brand image, perceived price, perceived value, and customer satisfaction had a significant effect on consumer loyalty. All of them have an influence in a positive direction, except for the price perception variable. The management of Rayhan Toko Muslim, pay attention to things that can increase customer loyalty, so that business continuity can be maintained.
The Determinants of Brand Loyalty in Malaysian Automobile Industry
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The purpose of this study is to establish a conceptual framework for the mediating effect of brand satisfaction on the relationships between brand prices, brand advertisement brand loyalty of local automobile brands in Malaysia. The conceptual framework proposes that customers will be loyal when the automobile companies offer a good price and brand advertisement, satisfies their customers’ requirement. This study is expected to contribute to extending body of knowledge of brand loyalty in the context of automobile industry for a developing countries’ perspective Malaysia.
Study the Effects of Customer Service and Product Quality on Customer Satisfaction and Loyalty
In this research, we address the following questions that are becoming increasingly important to managers in automotive industries: is there a relationship between customer service and product quality with customer satisfaction and loyalty in the context of the Indian automotive industry? If yes, how is the relationship between these four variables? The automotive industry in India is one of the largest in the world and one of the fast growing globally. Customer satisfaction and loyalty are the most important factors that affect the automotive industry. On the other hand, Customer service can be considered as an innate element of industrial products. Customer service quality, product quality, customer satisfaction and loyalty can be measured at different stages, for example, at the beginning of the purchase, and one or two years after purchase. The population of the study is all of the Tata Indica car owners in Pune. Hypotheses of the study will be analyzed using regression and ANOVA. Results of the study show that there are high positive correlation between the constructs of costumer service and product quality with costumer satisfaction and loyalty.