A Framework for Analysing, Designing and Evaluating Persuasive Technologies (original) (raw)

(2011) Considering user attitude and behavior in persuasive systems design: The 3D-RAB model

As in any technology systems, analysis and design issues are among the fundamental challenges in persuasive technology. Currently, the Persuasive Systems Development (PSD) framework is considered to be the most comprehensive framework for designing and evaluation of persuasive systems. However, the framework is limited in terms of providing detailed information which can lead to selection of appropriate techniques depending on the variable nature of users or use over time. In light of this, we propose a model which is intended for analysing and implementing behavioural change in persuasive technology called the 3D-RAB model. The 3D-RAB model represents the three dimensional relationships between attitude towards behaviour, attitude towards change or maintaining a change, and current behaviour, and distinguishes variable levels in a user’s cognitive state. As such it provides a framework which could be used to select appropriate techniques for persuasive technology. The paper also explains how the understanding of external environment within which a persuasive technology will operate could help in the design and evaluation of persuasive technologies.

A Unified Framework For Analysing, Designing And Evaluating Persuasive Technologies

Methods for designing persuasive systems continue to be a challenge and although some frameworks have been proposed to remedy this, they are all characterised with limitations that impedes their effective usage. In light of this, we propose the Unified Framework for Analysing, Developing and Evaluating persuasive technologies (U-FADE), which integrates key concepts in the Persuasive Systems Development model, the 3-Dimensional Relationship between Attitude and Behaviour model, Persuasive Pathway Model and Persuasive Technology Onion to address this limitation by providing a stepwise approach to facilitate persuasive technology design. The proposed integrated framework is conceptual and thus there is the need for further studies to investigate and demonstrate how it can be put to use.

CONSIDERING USER ATTITUDE AND BEHAVIOUR IN PERSUASIVE SYSTEMS DESIGN: THE 3D-RAB MODEL

As in any technology systems, analysis and design issues are among the fundamental challenges in persuasive technology. Currently, the Persuasive Systems Development (PSD) framework is considered to be the most comprehensive framework for designing and evaluation of persuasive systems. However, the framework is limited in terms of providing detailed information which can lead to selection of appropriate techniques depending on the variable nature of users or use over time. In light of this, we propose a model which is intended for analysing and implementing behavioural change in persuasive technology called the 3D-RAB model. The 3D-RAB model represents the three dimensional relationships between attitude towards behaviour, attitude towards change or maintaining a change, and current behaviour, and distinguishes variable levels in a user’s cognitive state. As such it provides a framework which could be used to select appropriate techniques for persuasive technology.

Considering user attitude and behaviour in persuasive systems design

European Conference on Information Systems, Helsinki, Finland, 2011

As in any technology systems, analysis and design issues are among the fundamental challenges in persuasive technology. Currently, the Persuasive Systems Development (PSD) framework is considered to be the most comprehensive framework for designing and evaluation of persuasive systems. However, the framework is limited in terms of providing detailed information which can lead to selection of appropriate techniques depending on the variable nature of users or use over time.

Persuasive design, technology and

IRISH , 2021

Humans are predominantly driven by intrinsic or extrinsic motivations. These motivations could be a blend of varying subtleties ranging from living a healthy life, financial stability, having social connections and so forth. As humans we have different attitudes and beliefs that gradually develop our characters. Intriguingly, not all of us act in accordance with our beliefs (Langrial, 2012). For instance, we all are aware that smoking is injurious to our health, but people follow smoking. Humans have a natural tendency to behave in contradiction to their beliefs. In other words, there is a gap between what an individual believes and what she/he essentially does. This varying behaviour gives rise to a distinctive state of cognitive unease (Festinger, 1962). The system based persuasive technology and the persuasive design are highly influenced these logic.

Persuasive system design: state of the art and future directions

Persuasive Technology, 2009

This paper provides an overview of the current state of the art in persuasive systems design. All peer-reviewed full papers published at the first three International Conferences on Persuasive Technology were analyzed employing a literature review framework. Results from this analysis are discussed and directions for future research are suggested. Most research papers so far have been experimental. Five out

A Behavior Model for Persuasive Design

This paper presents a new model for understanding human behavior. In this model (FBM), behavior is a product of three factors: motivation, ability, and triggers, each of which has subcomponents. The FBM asserts that for a person to perform a target behavior, he or she must (1) be sufficiently motivated, (2) have the ability to perform the behavior, and (3) be triggered to perform the behavior. These three factors must occur at the same moment, else the behavior will not happen. The FBM is useful in analysis and design of persuasive technologies. The FBM also helps teams work together efficiently because this model gives people a shared way of thinking about behavior change.

Persuasive Technology: Introduction to the Special Section

Communications of the Association for Information Systems, 2009

Whether we want it or not, information systems and technologies always have an effect on our behavior. Moreover, there are situations in which the goal of an information system is to influence end-users' behaviors. This special section of Communications of the AIS is devoted to persuasive technology, i.e., interactive computing systems designed to change people's attitudes or behaviors. The guest editorial introduces the topic to CAIS readers and provides both conceptual tools for obtaining a deeper understanding about persuasive technology and practical applications to demonstrate its potential for research and development in the future.

Persuasive system design

Proceedings of the 4th International Conference on Persuasive Technology - Persuasive '09, 2009

This paper provides an overview of the current state of the art in persuasive systems design. All peer-reviewed full papers published at the first three International Conferences on Persuasive Technology were analyzed employing a literature review framework. Results from this analysis are discussed and directions for future research are suggested. Most research papers so far have been experimental. Five out of six of these papers (84.4%) have addressed behavioral change rather than an attitude change. Tailoring, tunneling, reduction and social comparison have been the most studied methods for persuasion. Quite, surprisingly ethical considerations have remained largely unaddressed in these papers. In general, many of the research papers seem to describe the investigated persuasive systems in a relatively vague manner leaving room for some improvement.