Factors Affecting Smartphone Purchase Decisions of Consumers (original) (raw)
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The main objective of this research paper is to identify the factors affecting consumer behaviorthat influence purchasing decisions on Smartphone users in Nepal. The study examines how the brand image, product features, product price, and social factors influence the purchase decision in the buying of the Smartphone in the Nepalese market. The study focuses on how the consumer preferred to select the Smartphone and which factor has the more influencing role for a purchase decision. Primary data has been used in the research. The data was collected through a structured questionnaire using a convenient sampling technique from 202 customers buying smartphones in Kathmandu. Descriptive statistical analysis, correlation, and Structural Equation Modeling have been used to diagnose and to draw valid conclusions. Brand image, product features, product price, and social factors are taken as independent variables to explore the relationship with purchase decision and impact on the purchase ...
Factors affecting consumer behavior in Smartphone purchases in Nepal
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The study aimed to determine why consumers purchase smartphones. The paper examined product attributes, social factors, pricing, and brand image factors to assess how individuals purchase smartphones. The study was conducted in the Kathmandu Valley, the capital city of Nepal. The respondents of the study were smartphone users in the Kathmandu Valley. The study utilized positivist epistemology with predetermined hypotheses and a deductive approach with a single ontological foundation. The study employed a quantitative method. A questionnaire-based survey was conducted on a six-point Likert scale to obtain the primary data. The population for this study was comprised of Smartphone users, and a sample size of 398 was used. This study applied a convenient sampling technique and a causal research design. The effect of independent variables on consumer behavior was determined using structural equation modeling. The path analysis utilizing structural equation modeling demonstrated that pro...
Impact of product-related and social factors on purchase intention of smart-phone buyers in Nepal
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Nepal journal of multidisciplinary research, 2022
Now a days, Smart phone becomes the popular choice of all individual for the communication. It not only works for the communication but also works to check the email, use of internet, shaving and sharing of important documents, sound recording, taking photos. There are different models and brand of smartphone. Considering the growing needs and demand of smart phone, the study was conducted to identify the factors affecting buying decision of smart phones. The study was conducted among the 170 students of Public Youth Campus of Kathmandu. The data was collected via Google form due to spread of Covid-19. The descriptive research design had selected for the study to describe the factors that affect the purchase decision. The study had used some statistical models like mean, medium, St. deviation, and correlation to analyze the data. The result shows that product attributes, price and brand was regarded as first, second, and third most important factors respectively. The correlation analysis shows all the independent variables: price, brand and product features had positive and significant relationship in consumer buying decision towards Smart Phones. The study has considered only three explanatory variables i.e., price, brand and product features in the entire study so future researcher can test the impact of other independent variables on purchase decision of smart phone consumers
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It is tough to forecast or assess an individual preference, but it is vital for marketers since it represents an essential step in understanding consumer choice. It is critical to determine brand preference based on the awareness of the customer. The primary objectives of this study are to assess how professional consumers prefer brands in the choice of mobile phones. Business people, private jobholders, government personnel, and farmers are considered professionals for this study. Other goals are to explore the relationship between brand popularity, price, product attributes, social influence, marketing communication, and brand preference and examine the impact of independent variables on brand preference. Data were obtained from the 150 samples of professionals in Kathmandu valley through convenience sampling techniques. A total of 200 questionnaires were circulated, with 179 being collected. From the collected questionnaires, 29 were invalid, while 150 were valid and entered into...
Factors Affecting Smartphone Purchase Intention of Consumers in Nepal
Journal of Asian Finance, Economics and Business, 2021
The main aim of this research paper is to identify the factors that influence smartphone purchase intention in the Nepalese market. The study identifies how the brand personality, attribute factors, and the price factor influence the purchase intention of a smartphone. The paper puts the emphasis on how the consumer preference functions in the selection of the smartphone and which factor plays the more significant role in smartphone purchase intention. This research paper has used primary data and a 7-point Likert scale survey questionnaire. The primary data has been collected through a structured survey questionnaire by using convenient sampling technique from 294 smartphone users in the Kathmandu Valley. Descriptive statistics, Correlation Analysis and Structural Equation Modeling (SEM) have been carried out to analyze the primary data using the SPSS AMOS 24. Brand personality, attribute factor, and product price were taken as independent variables to identify the impact on purcha...
2016
Mankind has made an impressive progress over time. What once used to be in the dimension of science fiction has now become reality. Remarkable progress has been made in science and technology. Telecommunication is one of the greatest example of this. Technologies used for long distance communication has been changed from lung-blown horns and loud whistles to smart phone. These days mobile phone has been a basic device that one must possess The research investigates how much a consumer is influenced by their lifestyle and analyzes the factors that influence young consumers in purchasing smartphone. Furthermore, the research explores, how social media affect consumption behavior of mobile phones among young consumers. Hence, buying behavior of consumers with the age bar of 18-35 years is analyzed by considering present situation of mobile phone market of Nepal. The primary objective of this study is to explore future potential in consumption of future smart phones in Nepal. I believe this study will provide some significant knowledge and information to the smart phone manufacturers to uncover consumers' preferences and anticipate consumer buying behaviour to surmount the smartphone market in Nepal. Therefore, a research is conducted on the present situation of Nepal to understand the influencing factors among the youths while buying smartphones in Kathmandu, the capital city of Nepal with respect to low per capita income. Based on the findings of the study, suggestions have been provided and conclusions has been drawn.
Exploring the Factors That Influence Consumer’s Purchase of Mobile Phones
Journal of Advance Research in Business Management and Accounting (ISSN: 2456-3544), 2015
Nowadays smart phone has become a new social need and trend especially among the younger age groups, thus generating rapid and vast demand for all mobile phone brands. Interestingly, dealers of smart phones need to understand what factors affect such demand, typical features as well as characteristics of the buyers. The main objective of this study is to understand how price, social influences, relative advantageand brand image affect demand of smart phones in the northern regions of Malaysia, where the State of Perlis has been chosen. The primary data of this study was collected by distributing randomly 120 sets of questionnaires to respondents who live in Perlis. The responses obtained were analyzed by several statistical tools namely frequency distribution, mean, standard deviation analysis, Cronbach’s Alpha Reliability test, Person Correlation Coefficient and Linear Regression Analysis, computed by a data software, Package for the Social Science (SPSS) version 17.0. This study r...
Global Disclosure of Economics and Business
In today’s technology based world, people are depending more and more on various technology devices. Smartphone is one of the most important devices people use mainly for communicating with others and some specific purposes. It is not an easy task to choose the right Smartphone for an individual’s needs when there are so many Smartphone brand available in the market. There are some critical factors affecting the individuals Smartphone purchase intention. This study aims to explore the factors that affect the purchase intention towards Smartphone brand. A structured questionnaire on 5-points Likert sclae was developed to collect data from 302 respondents who are studying in different private universities of Dhaka city in Bangladesh using convenient sampling method. Structural equation modeling was used to identify the significant factors affecting purchase intention towards Smartphone brand. Data was analyzed by using SmartPLS software. This study found that Price, Peer Influence and...
2016
The mobile phone has turned out to be a basic necessity in today world with multi-tasking ability based on user’s convenience and need. With staggering increase in mobile phone usage in India in recent years, people consider various factors before the purchase decision. This study is an effort to uncover the underlying factors that might affect customers in purchasing a mobile phone. Data were collected from those people those who live in Bijapur city maintaining equal ratios of various groups like male, female, businessmen, employees, students and others (housewives). To choose desired respondents, convenient sampling method was used. A structured questionnaire was designed based on the previous study with five points Likert scale was used to get responses. Factor analysis was used to elicit the underlying Factors that affect a mobile phone purchasing decision. The results show that the most important factor are physical attributes, pricing, battery life and service facilities, siz...