Media Management of the Nahdlatul Ulama Da'wah Institute in Promoting Religious Moderation in the City of Padang Sidempuan (original) (raw)

The focus of this article is on the socialization of religious moderation in the City of Padang Sidimpuan. The city of Padang Sidimpuan has a diverse community, both ethnic, cultural and religious. For peace in the area, it is necessary to cultivate religious moderation in the midst of society which is carried out by the Nahdatul Ulama Da'wah Institute. In this socialization, communication and management are needed because in this process there are a series of concepts that must be prepared in a message before the message is channeled to the communicant. The method used is a qualitative method with data collection techniques using interviews and observation then using descriptive analysis. With the finding that in Padang Sidempuan, the Nahdlatul Ulama Da'wah Institute uses social media as their communication tool in socializing the important role of moderation in people's religious life. The Nahdlatul Ulama Da'wah Institute also thinks about a plan, organization, imp...