Do mountain tourists demand ecotourism? Examining moderating influences in an Alpine tourism context (original) (raw)

Tourism: An international Interdisciplinary Journal, 2015

Abstract

Ecotourists appreciate nature and are willing to learn about nature and ecology. Th erefore ecotourism is often seen as a product package that supports sustainable tourism development. Th is study contributes to existing research in the fi eld of ecotourism as it investigates how travel motives and environmental concern of mountain tourists infl uences their actual demand for ecotourism. A survey of mountain tourists in the Austrian Alps was conducted and reveals a positive relationship between environmental concern and ecotourism demand. Th e study measured travel motives, which are compatible and incompatible with ecotourism and showed how these motives infl uence actual demand of ecotourism. Furthermore it is postulated that education, in-come and the intention to revisit the destination moderate the relationship between environmental concern, mountain tourists’ motives and the tourists’ demand for ecotourism. For destination marketing it can be stated that higher educated mounta...

Mike Peters hasn't uploaded this paper.

Let Mike know you want this paper to be uploaded.

Ask for this paper to be uploaded.