Cooperative Tourism Marketing in Accessible Tourism Development: The Case of the Cross-Border Area of Greece-Republic of Northern Macedonia (original) (raw)

Emerging Trends in Tourism: Need for Alternative Forms in Macedonian Tourism

Review of Innovation and Competitiveness

The purpose of this paper is to research the development of tourism, taking into consideration the growing competition and new consumer intentions. The aim of this research is to analyze the alternative forms of tourism as a crucial factor for long term sustainability. As a basic research method used is an interview with tourist providers in Macedonia (travel agencies-DMC companies and tourist guides), regarding their experience for alternative tourism forms. Results are showing growing trend of alternative forms of tourism considering different tourist nationalities. These results are valuable for further scientific research in consumer analyzes, and presents an input for the national tourism in this region.

Management in the development of tourism in the north-east of Macedonia

2018

In this paper we make an analysis of the companies that work in the hotel and catering industry in the north-east of Macedonia. The results from the research have shown that the companies need to constantly work on the advancement of the business processes by developing the Total Quality Management (TQM) philosophy, in order to both satisfy the wishes and the needs of the clients and to gain profit. The use of different tools and techniques in the marketing activities should help the companies to strengthen the brand and to enlarge the number of tourists and clients

PLAN FOR LOCAL INCLUSIVE DEVELOPMENT IN TOURISM: CASE STUDY OF MUNICIPALITY OF KONCE, REPUBLIC OF MACEDONIA

in HORIZONS – International Scientific Journal, ISSN 1857- 856X, 2014

Inclusive development is an important component in the creation of services of local communities. This applies in particular to regions that are located in areas that haven’t experienced dynamic development in the past. The lack of such services leads to regression and permanent stagnation of possible development elements. The example of the municipality of Konce is showing that encouraging development can be suggested in the field of tourism services through a process of tourist valorization and organization of relevant actors in the area. Therefore, it is necessary to conduct field research, surveying opinions of the key players and other concerned parties. These studies show that tourism can be an accelerator of natural and cultural heritage in the municipality of Konce. Through this process of regional research development priorities have been determined, which based on the organization and usage of human and other resources can stimulate the development in these regions.

Destination marketing: competition, cooperation or coopetition?

International Journal of Contemporary Hospitality Management, 2008

Purpose -The purpose of this paper is to understand the business relationships among the tourism industry stakeholders in conducting collaborative destination marketing activities. Design/methodology/approach -This research takes a case study approach by focusing on the investigation of the business relationships among tourism industry stakeholders in Elkhart County, Indiana. Interviews with five staff members from the Elkhart County Convention and Visitors Bureau as well as 32 tourism industry representatives were conducted in order to answer the research questions. Findings -The interview results indicate that different relationships of cooperation, competition and coopetition coexist among the tourism stakeholders. Four cooperative relationships with various degrees of formalization, integration, and structural complexity are involved. In addition, four factors have been identified as affecting this relationship configuration. The perceived relationship between cooperation and competition was also found to be vital with reference to the marketing of a destination.

The Role of Government in Planning Tourism Development in Macedonia

2012

As one of the fastest growing world industries, tourism has been detected as a source for benefiting to various sectors. Thus, each country insists on developing it and making a profit from its variety of impacts. This has been a priority task to all governments, particularly to small and developing countries as Macedonia. This paper addresses the role of government in its efforts for planning tourism development in Macedonia.

Innovative approaches for promoting tourism in Macedonia

2013

The paper argues the necessity of applying innovative approaches in meeting tourists' needs and preferences, thus acting as sophisticated toll for promoting tourism. The research investigates the case of Macedonia and attempts to justify the necessity of developing intelligent way for supporting and enhancing tourism promotion. Moreover, it poses positive impulses from introducing recommendation systems to tourism industry as a precondition for assisting tourists and travelers in identifying personal tailor-made itinerary. Additionally, the paper gives a glance on positive outcomes from such software module, particularly to small and tourism developing countries as Macedonia. Finally, this research aims to alarm relevant tourism-actors in the country, that the time has changed and that new innovative approaches must be introduced when addressing tourism promotion on national level.

BOOK OF PROCEEDINGS VOL. I – INTERNATIONAL CONFERENCE ON TOURISM & MANAGEMENT STUDIES – ALGARVE 2011 COLLABORATIVE DESTINATION MARKETING

Collaborative destination marketing has been a major topic in tourism research. Several studies have been conducted on the subject, and researchers developed various models that try to understand and explain this issue. In this article, we make a literature review with the purpose of systematizing the several contributions to the topic, presenting different approaches to it, critically analyze various models proposed, and discuss the main issues regarding the subject. The paper also illustrates the intimate relationship between destination marketing and networking, in developing collaborative destination marketing strategies. At the end of the article, a synthesis of the elements involved in collaborative destination marketing is presented within a theoretical framework. Collaborative destination marketing must be seen as a dynamic process happening in a certain context, it is initiated with a specific purpose, involving diversified actors performing integrated activities, and leading to different types of outputs with added value to its stakeholders.

Accessible tourism in Greece: What is the current status?

2019

Accessible tourism is a new emerging segment of tourism in Greece, as well as worldwide, related to the tourist activity of disabled people and elderly age groups. Travelers with disabilities and elderly people have their special needs when engaging in tourism. This paper attempts to present the existing status of the accessible tourism in Greece. More particularly, our research focuses on the travel needs and barriers faced by people with disabilities in order to evaluate the current accessibility level of the Greek tourism industry, as well as the quality of infrastructure, tourist services and products offered to disabled and aged people throughout the Greek tourist chain. For this purpose, questionnaires with experts involved in the Greek tourism industry were undertaken and a quantitative analysis has been used to present our results. Whenever it was possible, our results have been compared with those of other academic studies, conducted for Greece or other similar tourism dest...