What are the insights of governance theory in the study of the media (original) (raw)

This essay delves into the intricate world of media governance, exploring the insights provided by governance theory and the ways in which it can be supplemented by other theoretical approaches. Drawing on concepts rooted in international relations and political science, governance theory offers a comprehensive framework for understanding governance on a global scale, emphasizing cooperation and problem-solving without relying on a single governing authority (Rosenau, 1992). The essay begins by elucidating how governance theory has extended its influence into economics, with institutions like the OECD and the World Bank advocating for "good governance" principles in economic decision-making (Tambini, 2010). It then shifts its focus to the realm of media, introducing the concept of "media governance." In this context, "media governance" encompasses the intricate interplay of politics, policies, and polities within the media sector, shedding light on the complex dynamics at play (Puppis, 2008). The essay argues that democratic governance in the media, with its emphasis on civil society involvement and the rule of law, faces substantial challenges in the ever-evolving media landscape characterized by convergence and globalization. It explores the tensions between traditional regulatory frameworks and the complexities of modern media ecosystems. To address these challenges effectively, the essay advocates for a multifaceted approach that integrates insights from both governance theory and other theoretical perspectives. It delves into the role of democratic governance in enhancing regulation and government, emphasizing participation and inclusivity (Benz et al., 2007; Mayntz, 2004). Simultaneously, it highlights the multistakeholder approach and the need for collaboration among diverse stakeholders in media decision-making processes (Cammaerts, 2011). However, the essay acknowledges the limitations of these approaches and introduces the importance of understanding the political economy of the media. This perspective enriches governance theory by considering the economic interests and power dynamics that underlie media governance (Moore, 2019; Tambini, 2010). It delves into how capitalist systems often shape media systems and content creation, shedding light on market dynamics and their impact on media power and control (McChesney, 2008). The essay also underscores the significance of recognizing that media governance extends beyond statutory regulation, encompassing both formal and informal mechanisms involving diverse actors such as political figures, institutions, corporate interests, civil society, and transnational organizations (Freedman, 2008; Puppis, 2010). This broader perspective emphasizes management and accountability within the media industry, along with institutionalized relations between media and society. Therefore, by integrating political economy into governance theory, policymakers gain insights into structural inequalities and power imbalances within media systems (Helsper, 2021; Moore, 2019; Tambini, 2010). Throughout the essay, the Foucauldian lens is applied to understand power dynamics at play within media governance, revealing the need for decentralized decision-making and participatory processes (Foucault, 1976; Foucault, 1977).