The Effect of Value Co-Creation on Behavioural Intention and Satisfaction with Tourism Resources in Lagos State, Nigeria (original) (raw)
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CO-CREATION OF EXPERIENCE VALUE: A TOURIST BEHAVIOUR APPROACH
see http://www.cabi.org/cabebooks/ebook/20143234492, 2014
This chapter first describes what is and what constitutes a memorable experience and addresses afterwards the issue of how to engage tourists to collaborate in the co-creation of such experiences. The chapter considers involvement in tourist experiences as a mediator and moderator variable in value co-creation. In particular, after defining the involvement construct, discussing its measurement, and presenting the different research methodologies that have been used to investigate it, the chapter discusses the main implications and consequences of tourists' involvement in the delivery of tourism experiences. Strategies that could be adopted in order to encourage tourists' engagement with the tourism firms and destinations are provided at the end of the chapter. Together with these managerial and marketing implications for tourism managers, future lines of research that may be identified from gaps identified in the literature are also discussed.
The notion that tourists actively co-create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when customers co-create value with each other. This conceptual paper offers a theoretical basis for the study of customer-to-customer co-creation in tourism contexts, while debating the epistemological assumptions of value-related research in tourism. Proposed conceptual framework posits that value is socially constructed and embedded in tourists' social practices.
Revisiting Value Co-creation and Co-destruction in Tourism
Tourism Planning & Development
As COVID-19 has shown in a way unimaginable before it hit, tourism is susceptible to uncertainty and incidents that can directly impact the supply and demand of its discretionary products and services. Before the pandemic, consensus had been reached among practitioners and academics that consumer experience is more important than ever for enterprises as well as destinations, as the sector had become globalized, reached maturity and became highly competitive. Tourism came to a grinding halt due to the pandemic and recovery may take years. Still, the pathway to success (or failure) lies on the overall satisfaction of visitors and tourists, which heavily depends on perceived value; a concept that can be co-created or co-destroyed by the very interaction between all social actors and stakeholders involved. Value creation or destruction is critical not just for traditional supply of and demand for, but also for an array of actors across value and distribution chains (including for example staff and intermediaries across the networks). The special issue's aim was to assist the better understanding of value co-creation and co-destruction in tourism development by bringing together different perspectives and disciplines. Judging from the diversity of the theoretical perspectives of the articles collected in this issue and the richness of the presented findings the special issue has indeed achieved its aim. Yet some real trends could be distinguished: the relevance of online communication and information; the importance of interpersonal encounters and social interaction for value co-creation and co-destruction in tourism; and the challenges in the design and delivery process of co-created experiences.
Conceptualising Customer-to-customer Value Co-creation in Tourism
2014
Rihova, I., Buhalis, D., Moital, M. & Gouthro, M.-B. (2015) “Conceptualising customer-to-customer value co-creation in tourism”, International Journal of Tourism Research, Vol.17, Issue 4, pp. 356-363. DOI: 10.1002/jtr.1993 ABSTRACT The notion that tourists actively co-create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when customers co-create value with each other. This conceptual paper offers a theoretical basis for the study of customer-to-customer co-creation in tourism contexts, while debating the epistemological assumptions of value-related research in tourism. Proposed conceptual framework posits that value is socially constructed and embedded in tourists’ social practices. key words tourism experience; co-creation; value; customer-to-customer; social practices
Value Co-Creation Significance of Tourist Resources
Annals of Tourism Research, 2013
How important are individual tourist resources for the overall value of tourist experiences? This study argues for including tourist resources as a value-adding element in tourist experiences. Service quality measures typically include the value of (1) personal service, (2) the surrounding natural environment and (3) other tourists. They do not typically include the value of individual tourist resources. A survey with 505 respondents was conducted. The study reveals that tourist resources, in addition to personal service, environment and other visitors, enhance the experienced value of a trip significantly. These findings are discussed in light of the service-dominant logic, identity and self-worth theories and the imperative of including the customer resources in understanding of experience value. Practical implications are also presented.
Factors Affecting Customer Value Co-Creation Behavior: A Case of Tourism Industry
2020
The main purpose of this study is to find the factors affecting value co-creation behavior. This study also aimed to find the mediating role of customer co-creation attitude on the relationship between factors and value co-creation behavior. The target population selected for this study was the northern areas of Pakistan. The sample size of this study was (n=480) respondents. The data were collected at three different time's intervals, i.e. at the time, 1, independent variables data were collected at time 2 mediating variable was collected, and at time 3 dependent variable data was collected. This study results revealed that all factors have a positive and significant effect on customer value co-creation behavior. The results revealed that customer co-creation attitude has a positive and significant mediating role between factors and customer value co-creation behavior. The results of this study will open a new avenue in the tourism sector and as well for scholars and practition...
Advances in Hospitality and Tourism Research (AHTR)
The purpose of this study was to determine the mediating role of the tourists' citizenship behavior between the value co-creation with customers and customer satisfaction. The data of the study was collected through a survey administered to the tourists who visited Antalya and purchased the touristic products through the co-creation. Confirmatory factor analysis, structural equation modeling analyses, and SPSS process extension analysis were carried out on 252 valid survey data collected from the sample. The results of the study showed that the value co-creation with customers was clustered in two factors: (i) experience quality value and (ii) individual value. The tourists' citizenship behavior consisted of four factors: (i) advocacy behavior, (ii) tolerance behavior, (iii) helping behavior and (iv) feedback behavior. According to another result of the study, the value co-creation with customers had a statistically significant and positive direct effect on customer satisfaction and the dimensions constituting the citizenship behavior of the tourists. Furthermore, it was concluded that the mediating effects of the advocacy and tolerance dimensions on the relationship between the value co-creation with customers and customer satisfaction were found to be statistically significant and positive.
Processes of Value Co-creation at a Tourist Accommodation
2018
Purpose: This paper aims to study how a pair of hosts for one bed and breakfast establishment and their guests create value for the visit by communicating and interacting with each other on the island of Gotland. Methodology/Approach: A case study was conducted on one single Bed and Breakfast (BnB) accommodation. An interview and a Questionnaire study were performed. Findings: The study shows that there are several processes involved in the co-creation of values between visitors and hosts. Co-creation processes begin already when visitors are planning their visits to the island. Their expectations are created while choosing their accommodation type, often done online on different websites. Pre-information about the chosen BnB accommodation contributes to visitors’ expectations and image of the object, which can be seen as a part of their identities. In the physical meeting with the accommodation and the hosts and other guests, the co-creation process is strengthened. There are proce...
Annals of Tourism Research, 2019
Drawing on social exchange theory and the service-dominant logic framework this paper explores the association between value co-creation and the willingness to engage in customer citizenship behavior in the hospitality and tourism context. Tourism and hospitality firms are increasingly offering opportunities for co-production and value-in-use not only to increase revisit and re-purchase intentions but also to benefit from manifestations of customer citizenship behavior such as customer feedback, advocacy, customer-to-customer assistance and tolerance in less satisfactory future services. The paper offers a building block for future work to investigate the causal relationship between the dimensions of value co-creation (co-production and value-in-use) and customer citizenship behavior.
Co-creation in tourism marketing: What does it mean?
2018
The aim of the study is to analyze the current situation of tourism marketing literature regarding value co-creation, to be able to detect possible gaps in the literature and, in turn, move forward in future investigations. Thus, our research question is: what is co-creation in tourism marketing?