Gender Projection Model: A New Motivational Approach of Women Under-representation in Organizations (original) (raw)

The purpose of the present paper is to introduce the Gender Projection Model. After a short review of the different accounts and theories on gender discrimination in the workplace, and of the three main phenomena: the glass ceiling, the backlash effect and the glass cliff, we present the gender projection model (GPM), a cognitive and motivational model for predicting the selection and self-selection of women in management positions. Our model posits gender projection, the assignment of typical gender characteristics to the position of manager, as a central mechanism accounting for the development of the manager prototype, both the (discriminatory) behavior and attitudes of personnel decision-makers (e.g., selection and/or evaluation of a male/female candidate) and the motivation and performance of (prospective) male and female managers. We believe this model will allow a better understanding of the construction of the manager prototype to explain the underrepresentation of women at the highest levels of the organizational hierarchy.

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