Ecoestrategias Como Mecanismo De Apalancamiento De La Educación Ambiental (original) (raw)

2017, REDHECS: Revista electrónica de Humanidades, Educación y Comunicación Social

The present study aimed to understand eco-strategies as a leverage mechanism for environmental education, based on the perception of the hotel sector's leaders on the subject. The study was approached from the qualitative paradigm, taking as a theoretical reference the postures of Esty and Winston (2009), Moyano and Jiménez (2005), Maldonado (2005), Araya (2010), Cajigas (2004), Strauss and Corbin (2002), among other authors. The grounded theory was used as the investigative method, resorting to the semistructured interview as the instrument for recording the information. The organization of the data collected was done through the codification as well as the categorization (open, axial and selective) suggested by the method used, whose product was contrasted by means of the triangulation among the theoretical referents considered, the sociological constructs contributed by those interviewed, in addition to the position of the researcher. It was pointed out that the term "eco-strategies" refers to the link between the productive action of the organization (strategies) and their effects on the environment, whose effectiveness requires the integration of all the actors involved, with sufficient education and training to foster the ecological practice of high commitment to manage any challenge 2