Uses and Gratifications of Korean Entertainment Consumption among Moroccan Fans (original) (raw)
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Journal of Humanities and Social Sciences Studies , 2023
Korean popular entertainment has gained global popularity primarily due to the participatory nature of Web 2.0 platforms. The rapid dissemination of this content has significantly increased the number of fans worldwide. This paper aims to investigate Moroccan fans' motivations for consuming Korean popular entertainment. A qualitative research design was adopted, wherein standardized open-ended interviews were conducted to collect data. Reflexive Thematic Analysis (RTA) was utilized to analyze the data. The study revealed that Moroccan fans are motivated to consume Korean popular entertainment because of their identification with the emotions and values represented, as well as the aesthetic elements portrayed. The findings indicate that fans' motivations are both hedonic and eudemonic, as they seek both psychological pleasure and meaning in their consumption. The study also highlights the similarities between the attitudes of Moroccan fans and those of fans in other Middle Eastern countries towards Korean popular entertainment. In conclusion, this research sheds light on transnational fandoms in Morocco and the reasons for the consumption of global media entertainment content in diverse cultural contexts. It also contributes to a better understanding of the complex and multifaceted motivations behind popular entertainment consumption.
Korean Anthropology Review, 2021
One of the most interesting aspects of K-pop idol fandom expanding beyond Korea, into East Asia, then Southeast Asia, and now to the entire world, is that it is not just fandom of Korean idols that is spreading but also Korean fandom practices. Korean fans developed the model for how to support idols-often based on earlier examples from Japan, where the idol concept was developed-but it has evolved over time. K-pop fandom has even arguably helped K-pop's international spread, as fans not only partake in music and related products but also become part of an exciting new culture, with its own internal vocabulary and established sociocultural norms that create strong "in" and "out" groups. Yet often, overseas fans lack a clear understanding of how idol fandom in Korea has developed in response to Korean attitudes towards the passion of youth, especially the passion of young women for popular music stars. Fans abroad experiencing judgmental attitudes due to their interest in foreign artists who may not conform to local cultural norms may imagine that idol fandom in Korea is more normalized. Instead, there is a general, worldwide dismissive attitude toward youth enthusiasm for things the older generation did not discover first, and in Korea, due to strong awareness of generations and age, it is perhaps even more pronounced.
Towards a theory of transcultural fandom
Participations: Journal of Audience and Reception Studies, 2013
In this discussion, we advocate for a broad(er) model of transcultural fandom studies that, in shifting focus to the affective affinities that spark fan interest in transcultural fan objects, is intended as a corrective to nation-centred analyses of border-crossing fandoms. It is our contention that the binary approach to transnational fandom maintained by media globalisation scholars such as Koichi Iwabuchi, writing in the East Asian context, does little to advance our understanding of both why fans engage in cross-border fandoms, and the implications of fannish activity on how we understand the global flow of media texts. In this essay, we consider an alternative approach to transcultural fandoms that is concerned less with nations than with fans themselves. We seek here neither to redeem nor condemn fans, but rather to situate them within their myriad contexts -not only sociopolitical and economic, but equally popular and fan cultural, sexual, gender, and so on.
Background: As we move towards the convergence phenomenon where the old and new media collide, binge watching has become a recognizable jargon among the internet users. With the increase in the internet connectivity in India, viewers binge watch on movies, documentaries, web series and TV shows at their discretion. "Hallyu" -The Korean Wave has already made its cultural impact especially in the Northeast India. A steep increase in the easy availability and accessibility of content from Korean entertainment industry owing to the technological growth via the online platforms has accelerated the growth in cultural impact, fandom and popularity of the Hallyu Wave in Darjeeling town too. Therefore, the objective of the paper is to analyze the user's satisfaction, participatory culture, binge watching behavior and the evolvement of fandom in Darjeeling town along with the use of popular online platforms to access these contents. Methods: The methodology used is Focus Group Discussion using Framework Analysis using User's and Gratification theory as the theoretical framework for the study.
The Journal of Anime and Manga Studies, 2021
The satellite TV revolution in the United Arab Emirates (UAE) in the early 1990s precipitated the proliferation of foreign media broadcasts. Japanese anime dubbed into Arabic became the most-watched content in Emirati households, a trend that continues to date because the Japanese entertainment and digital media industry offers youngsters easy access to and diverse options for anime. This paper provides an overview and analysis of the growing popularity of anime fandoms in the UAE to ascertain the level of commitment, involvement and the moral perceptions of Emirati fans vis-à-vis Japanese pop culture. A focus group discussion was conducted in a leading UAE university among the otaku or aficionados of Japanese anime (males and females). The participant responses offered comprehensive insights into the fandom trends of the region and articulated interesting opinions on Japanese pop culture and digital media accessibility. Notably, the findings of this study suggested that the enthusi...
2013
Roleplay is a fan activity in which a fan plays a role of their favorite celebrity sustainably in their everyday online-life; this activity is initially meant to provide a fan service for fellow fans who want to have an interaction with their idol. Roleplaying is then developed to be not simply providing conversation between pseudo-idol and fans but also gradually setting a certain celebrity system that is mimicking the real-world celebrity industry complete with its detailed official institutions. Using virtual ethnography approach, the writer analyzes the roleplaying activity as fan production that forms the alternative version of real-life phenomenon with Fiske s Cultural Economy of Fandom and Jenkins Textual Poachers as the theories to analyze this phenomenon. Throughout this research, the writer discovered that Korean celebrity fans use roleplaying not only as the means to experience celebrity interaction but also to deal with their inability to access the official culture of t...
Pleasures of Transnational Cultural Modernity: Consumption of Television Reruns and Fan Practices
Akademos, 2018
Being a consumer of popular television shows has led me to think further on why and what do audiences seek in watching reruns of popular television shows. Is it because of television programming which relies on tested television shows to ensure high volume of audiences to be delivered to advertisers or do audiences themselves seek particular kinds of pleasure in watching reruns of their favorite shows? Why do we watch what we watch? The production, circulation and proliferation of television media texts via global economy is an exciting field of cultural enquiry to understand how these media texts are received, re-articulated and re-situated by audiences themselves.
Fandom and the search for meaning: Examining communal involvement with popular media beyond pleasure
The present study expands on current theorizing about fandom by considering how communal involvement with popular media extends beyond pleasure and is more strongly associated with the search for meaning. Using the context of one of the most widespread media phenomena dominating popular culture—the Harry Potter franchise, results of an online questionnaire (N = 235) indicated that individual differences among fans (i.e., narrative exposure and eudaimonic motivation or the desire to seek meaning from entertainment) predicted involvement in fan communities. Further, perceived membership in fan communities enhanced enjoyment, appreciation, physiological reactions, knowledge acquisition, and intentions to seek fan-related materials. Implications for expanding entertainment scholarship in the study of meaningful media related to fandom and our understanding of contemporary forms of fandom in light of new technological affordances are discussed.
Introduction: Fans and Fan Studies in Transcultural Context
Participations: Journal of Audience & Reception Studies, 2015
In the year since the second Fan Studies Network Conference in September 2014, from which the essays in this special section of Participations have been curated, scholarly attention to transcultural fandoms and fan studies has proliferated in the pages of dedicated fan studies journal issues (Kustriz,