Рукописний шрифт і графічна техніка в дизайні для студентів спеціальності 022 «Дизайн» освітнього рівня першого (бакалаврського) освітньої програми 022.00.02 «Графічний дизайн» (original) (raw)
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The article presents the text design of the book in the paradigm of the macro and micro typography. While the macro typography is concerned to the organization, dimensioning and positioning of the typographic elements-texts, images and their formation in modules, to the hierarchy and the composition of the headlines and the design of different types of pages and texts; the micro typography studies the legibility and readability and different components of the letter forms: the shapes of letters and the way they fit together, letter spacing, word spacing, line length, line-height (leading), font size etc. With the voluminous texts that are read sequentially grow and the requirements to their perfect typographic presentation by accurate assessments of qualitative and quantitative factors-interrelated and interdependent. composition of the text, letter spacing, word spacing, line length, font size
Актуальність застосування каліграфічного українського письма в сучасному графічному дизайні
Humanities science current issues
For the first time introduced into the scientific circulation factual and analytical materials on the use of calligraphic Ukrainian writing in modern graphic design. The relevance of the use of calligraphic Ukrainian writing in different types of modern graphic design by methods: empirical research (questionnaires of Ukrainian residents based on the author's questionnaire, analysis methodology based on AIDA model and gestalt psychology were applied); camera studies (included a comprehensive study of bibliography on the subject of the study with its analysis and systematization on the formation of letters in the design; the use of a systematic approach, which consisted in a comprehensive study as a single whole typography, font calligraphic compositions, methods and means of font forming, its characteristics and application in graphic design of printing products; method of comparative analysis). The main means and methods of artistic forming of calligraphic Ukrainian writing have been identified. It is investigated that: different printing products (posters, labels, wrappers, bindings of books) have their own characteristics in modern graphic design using calligraphic Ukrainian writing; uniqueness and creativity of modern font calligraphic compositions attracts human attention, causes interest, desire, and calls for action; forming the letters of calligraphic writing in the design of labels according to the characteristic sets the uniqueness of the composition, creates a compositional relationship; modern calligraphic design of book covers focuses on itself due to the use of bright, contrasting forms; in the design of wrappers and packages, the calligraphic font is refined, emotional and moody; in the text design of the poster design, the modern calligraphic font is dynamic, thus attracting a person's interest in the content of the message. According to the results of empirical studies it is found that the aesthetics of calligraphic font are more beautiful than conventional grotesque or antique font headsets; most often calligraphic writing is found in the design of labels, posters, certificates, invitations; according to visual perception, the majority of respondents chose the design using calligraphic writing. It was established that in different design solutions calligraphy works differently, because it depends on: individual characteristics of the person's perception of text message, form-making features of letters, aspect of readability and emotional color of the written font headset.
2021
The Bulletin publishes scholarly research on history, theory, and interdisciplinary discourse in plastic arts and contemporary design, reviews of monographs, exhibition catalogues and teaching aids. The periodical invites aсademic scholars and addresses the researchers, educators, and students of fi ne arts, visual culture and design. У збірнику публікуються матеріали наукових досліджень з історії, теорії та міждисциплінарного дискурсу в галузі образотворчого мистецтва й дизайну, наукові рецензії на монографії, на каталоги художніх проєктів та навчальні посібники. Вісник запрошує академічних науковців, пошукачів учених ступенів і звань та звертається до дослідників, викладачів і студентів з образотворчого мистецтва, візуальної культури й дизайну.