When Customers Complain (original) (raw)

Cornell Hospitality Quarterly, 2015

Abstract

Frontline hospitality employees inevitably face customer complaints and verbal aggression from time to time. Some employees seem to be able to shake off this negative energy and offer service recovery, while others collapse under such onslaughts. This study of 243 frontline employees of casual dining restaurants in Korea found that customer orientation is an important factor in employees’ ability to avoid emotional exhaustion and provide service recovery. The study first establishes the harmful relationships among customer verbal aggression, emotional exhaustion, and (successful or failed) service recovery performance. By incorporating customer orientation into the model, the study documents its buffering role as a personal coping resource. In summary, (1) customer verbal aggression intensifies emotional exhaustion, (2) emotional exhaustion mitigates service recovery performance, (3) customer verbal aggression does not mitigate service recovery performance, (4) emotional exhaustion ...

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