An Exploratory Study on Shopper Typologies in Malaysia (original) (raw)
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Canadian Social Science, 2011
There is an increasing trend of Malaysians shopping for leisure and spending their free time in shopping malls. Consumer shopping behavior has a plethora of research done. However, little intention has been given to summarizing the salient conclusions that can be drawn from the extensive study of segmentation research on Asian populations, particularly in Malaysia. This study aims to profile different types of shopper typology based on psychographic market segmentation statements and its differences with shopping motives. The difference of gender in each cluster was examined. Quota sampling was used in selecting 200 respondents in one of the university in Malaysia. In brief, all the respondents can be grouped into three main groups namely, economic shoppers, addictive shoppers and convenience shoppers. There was difference in gender found among economic shoppers. Different types of shoppers might lead to different implications to retailing industry and specifically the management of shopping malls.
The International Journal of Business & Management, 2019
Retail growth in the first semester of 2017 only reached 3.7% even though previously it could reach 10.2%. The Retail Development Index 2017 issued by AT Kearney said that Indonesia was in the eighth position in the world, which previously was included in the world's top five (kompas.com, 2017). According to exposure (Kadata.co.id, 2017). This can occur because of the sluggish domestic economy accompanied by a decline in people's purchasing power. Until now approximately 25 retail companies in Indonesia. The increasingly widespread retail competition in this era of globalization has caused so many problems. The supermarket industry is facing so many challenges caused by globalization, internal and external competition (McNeil, 2006). The occurrence of this phenomenon is formulated because of the emergence of various online sales activities that have changed purchasing behavior. Some of the reasons that caused this phenomenon was due to lifestyle changes, weakening purchasing power, economic slowdown, and finally the offline shopping shift to online (Purnomo, 2017). However, in fact, until now online shopping has not shifted the way of offline shopping (Prabowo, 2017). According to the Indonesian Minister of Trade, Enggartiasto Lukita said that currently, the conditions of online and offline stores are not experiencing problems. It is precisely at this time, between the two still experiencing growth. At present, the development of online business has no negative impact on sales in the offline retail business. On the other hand, not all consumers also feel satisfied with shopping online. Touching the product directly, feeling the product sample, stinking directly and even driving a test for a vehicle can trigger the desire to buy a product (Faber & Vohs, 2004). One of the first steps in forming a marketing strategy is to segment the right for its customers. Segmentation is a process of dividing the market into the same group of consumers and choosing the group that is best served by the company (Peter & Donelly, 2006). The aim is to enable the company to concentrate on making a happy group of consumers with similar needs rather than trying to make all consumers happy. Smith in Lin (2002) says that the concept of market segmentation is an integral part of modern marketing today. Segmentation can be one of the benchmarks in carrying out a company's marketing strategy going forward because the overall characteristics of the target market that is served have been recognized. So as to form strategies such as promotions, selection of distribution channels, determining marketing media will be easier to determine. Gender, age, income, and education are traditional demographic variable that can be used to explain the characteristics of the sub-market and make a key factors classification from the market segment (Lin, 2002). Therefore, this study aims to provide customer segmentation for modern markets demographically and impulse buying factors.
Gender differences in mall shopping: a study of shopping behaviour of an emerging nation
Fast developments in the food retailing industry have led to growth of shopping malls, particularly in the large cities of Saudi Arabia. The purpose of this study is to compare men and women for differences in mall shopping. Using empirical research, this paper examines differences between the genders associated with mall patronage. Based on a survey of 513 shoppers across Saudi Arabia, the study finds significant differences in shopping behaviour. The paper discusses the findings and makes recommendations to mall operators.
The International Review of Retail, Distribution and Consumer Research, 2017
The objective of the current study was to determine segments of younger and older retail shoppers on the basis of the use of decisionmaking styles, overall satisfaction and demographic factors. To collect data for this study a structured questionnaire was administered to a sample of 894 urban shoppers residing in two cities in Botswana whose ages were between 18 and 64 years. The shoppers were intercepted in the shopping malls. The unique aspects of this study include the analysis of age differences in the factor structure of consumer decision-making styles as well as the investigation of hybrid segments of the general shopping public using consumer decision-making styles in conjunction with overall satisfaction and demographic factors. Eight decision-making styles emerged for both younger and older shoppers. However, only three styles being Time energy conserving, Perfectionism, and Habitual buying emerged in both age groups. The key findings also reflected that both younger and older shoppers were represented in three segments which were labelled as: uninhibited, functional and laid-back shoppers. Younger shoppers were also classified as recreational quality seekers whilst older shoppers were labelled as novelty-quality seekers. The use of decision-making styles varied significantly across the four segments in each age group. Further differences were observed based on overall satisfaction, education, marital status and income subject to the age group. These results represent a solid attempt to extend knowledge of shopping behaviour in a modern retail sector within a developing country, which is essential for retail mix development and positioning strategies.
Segmentation of Traditional Market Shoppers Based on Store Image in Bandung, Indonesia
2020
Traditional market is a place for buying and selling, also part of micro, small medium enterprises (MSMEs) that play an important role in the regional economy. Besides having economic value, the traditional market in Bandung City is also one of the hereditary cultures that must remain preserved. Unfortunately, the condition of most traditional markets in Bandung has been deemed unfeasible. The image that the markets are dirty, smelly and other bad things have attached to most of the traditional markets in the city. To minimize the bad sentiments, the government is carrying out market revitalization to change the market to be in accordance with the wishes of the customers. In other words, this revitalization goal is to make the market image in accordance with the wishes of the customer. Segmentation needs to be done to be able to know the profile of each traditional market customer group. Thus, the policy makers could determine the appropriate target market. This research used quanti...
A segmentation study of Israeli mall customers
Journal of Retailing and Consumer Services, 2009
The study presents a segmentation of Israeli mall customers. The study sets three goals: developing a typology of Israeli mall customers based on their behaviors; examining the socio-demographic profile of each segment; and comparing Israeli customers to customers from other countries. The behaviors in this study are divided into three categories: visiting patterns; motivations for trips to the mall; and activities engaged in during the visit. Data were obtained from 636 Israeli customers. The main findings suggest four groups of customers: Disloyal, Family Bonders, Minimalists and Mall Enthusiasts. The segments were found to differ in socio-demographic characteristics. The study results can serve as a marketing tool for retailers.
PAGE \* MERGEFORMAT 10 Modern retailing offers an ideal shopping experience through excellent ambience, merchandise choice and consumer preference analysis. Strong income growth, changing lifestyle and favourable demographics are the key factors for the rapid development of this sector. Education, global exposure, enhancing income level, acceptance of credit and smart cards might have effect on the shopping habits of Indian consumer (Baseer & Laxmi Prabha, 2007).Therefore it is essential for retailers to understand the motivational level of customer in order to attract them. Since consumers are attracted with more and more choices and this makes them to confuse ultimately on what to purchase. This in turn directs the consumer to deal with variety of seekers rather than brand loyalty. This leads the consumer to move from one brand to other or even to alternative product. In recent, this change has been mostly observed in Karnataka where the shoppers are exposed to several shopping formats that range from local Kirana's shop, supermarkets, convenience stores to hypermarkets (Anon, n.d.). The aim of this research paper was to investigate the impact of various individual factors on shoppers' behaviour in modern retail formats viz. hypermarkets and malls in Mangalore. Four independent variables viz. personality, pre-purchase information, shopping enjoyment tendency and buying intention are determined to examine the influence for the study. The data were collected from 210 valid responses. The outcome shows that pre-purchase information and shopping enjoyment tendency positively relate to shoppers' buying behaviour in modern retail formats in Mangalore. The study shows that the respondents are aware of modern retail formats; they prefer to shop, because they were getting pleasure while shopping. The study also reveals that both hypermarkets and malls were preferred by the respondents for shoppertainment.
Towards a typology of shoppers
Business Horizons, 1986
Yes, Virginia, there are types of shoppers, and strategies can be devised to attract them. The authors identify seven basic types of shoppers and compare these types with the ones described in numerous proprietary lifestyle and segmentation studies. What emerges is a relatively consistent portrait of market segments and some specific marketing strategies.
Shopping Behavior Among Urban Women
This research was aimed to analyze the difference of men and women in Surakarta in perceiving the shopping value. The values were classified into the hedonic and utilitarian value. Hedonic value occurs when consumers rely on their emotional, social, and psychological aspect, while utilitarian value is more concerned with the functional aspect in carrying out the activity. Result showed that there was difference perception between men and women as retail consumers. In this study, women tended to have hedonic value as their shopping orientation, while men tended to have utilitarian orientation. It implied that gender was an important aspect in structuring business position and segmentation in retail industry.