The Effect of Halal Awareness on Purchase Intention of Halal Food: A Case Study in Indonesia (original) (raw)
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2021
This study aimed to measure the effect of attitude, subjective norm and perceived behavioral control on purchase behavior of working students in a private higher education in Tangerang which are mediated by purchase intention and moderated by halal awareness. Data collection was done by simple random sampling to 410 population of working students. The returned and valid questionnaire results were 211 samples. Data processing was used SEM method with Smart PLS 3.0 software. The results of this study concluded that attitude, subjective norm and perceived behavioral control have a significant effect on purchase intention. Meanwhile, purchase intention have a significant effect on working student purchase behavior, and halal awareness moderated effect of purchase intention on purchase behavior.
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Indonesia is most populous Muslim-majority country and its the world's 14th-largest country in terms of land area and world's 7th-largest country in terms of combined sea and land area. Nevertheless, based on Thomson Reuters data of 2016, the score of Islamic economic indicators Indonesia is ranked 10th, while Malaysia is ranked first. This research is implemented TPB theory with the aim of expanding some previous research in term of examining halal food purchasing behavior in muslim-consumers. Data are collected via questionnaires with purposive sampling technique. This research uses structural equation model (SEM) analysis to identify the impact of three independent variables on halal food purchasing behavior. The result shows that there is a positive relationship between attitude and purchase intention. Attitude is an important factor in influencing consumer intention in purchasing Halal products. Secondly, subjective norms is important in influencing consumers’ purchase ...
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Halal is currently a global concept that is becoming more universally recognized. Strengthening the digital economy is advocated by the 2019–2024 Indonesian Islamic Economic Masterplan (MEKSI), whose primary target is the halal market. Drawing in this issue, this study scrutinizes the influence of attitude, subjective norms, and perceived behavior control on the purchase intention of Muslim consumers in the halal marketplace. This study involves the Muslim community in Semarang, Indonesia. Taking a sample of 100 respondents, this quantitative study was used with multiple linear regression. The results demonstrated that Muslim consumers have a good understanding of the halal market. An individual's understanding of the halal market improves with increasing levels of education. Subjective norms and behavior control have a significant influence on the purchase intention of Muslim consumers in the halal marketplace. Attitude does not significantly influence Muslim consumers' pur...
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The objective of this research is to investigate the effect of halal-labeled food awareness towards purchase intention of Indonesian Muslim student in japan. Survey data obtained from 101 Indonesian students from all over Japan and was analyzed with descriptive and verification methods, whereas SMART-PLS was utilized for hypothesis testing. In this research, halal-labelled food purchase intention variable was derived from Alam & Sayuti (2011) and Bone et al (2007). The result showed that all of halal-labelled food awareness influence Indonesian Muslim student purchase intention, with perception toward halal certification variable was the most significant factors for halal-labelled food awareness and perceive behavioral control as the most significant factor which influence halal-labeled food purchase intention. The limitation in this researched is the data was obtained through online questionnaire and using snowball sampling method, this method may cause bias since author was unable...
The high demand for halal food provides opportunities for halal food producers, especially in Indonesia, to expand their market both domestically and abroad. Several studies reveal that halal is no longer defined as a religious obligation but is already considered the standard of choice for both Muslims and Non-Muslims around the world, so there is great potential to reach Non-Muslim consumers as a new market for halal food. This study aims to determine the differences in perceptions between Muslim and Non-Muslim consumers regarding the intention to purchase food with the halal logo in Indonesia. The analysis used in this study is Discriminant Analysis using SPSS 22 software to analyze differences in perception factors between Muslim and Non-Muslim consumers related to the variables of attitude, subjective norm, and perceived behavioral control. The results showed significant differences between attitudes, subjective norms, and perceived behavioral control of Muslimand Non-Muslim consumers towards the intention to purchase food with the halal logo. This research is expected to be used as a reference in decision-making strategies, especially for business people and regulators to continue to be able to develop the halal industry.
Perception and Consumer Behavior of Halal Product Toward Purchase Decision in Indonesia
Jurnal Teknik Industri
Indonesia is a country with a majority Muslim population. Therefore, Indonesian consumers have to be more thorough in assuring halal guarantees. One of some identities as a Muslim is consuming halal products. Various factors can affect consumers in purchasing halal products. However, the consumption of halal-certified products is still relatively low. This study was intended to analyze the factors that influenced consumer perceptions in purchasing halal products. A case study was carried out on the coffee product, one of Indonesia's most popular culinary products. The data were collected based on a survey of 170 respondents who live in Surakarta, Central Java Province, and are Muslim. This study suggested that the factors that significantly influenced the purchase were the variables of religiosity, halal label certification, and product prices. In contrast, the variables of halal awareness and brand image had no significant effect. Thus, the five variables simultaneously had a...
Effect of halal management system certified awareness on consumer purchase intention
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Article history: Received October 27, 2020 Received in revised format January, 25, 2021 Accepted March 1 2021 Available online March 1 2021 This study aimed to measure the effect of attitude, subjective norm and perceived behavioral control on purchase behavior of consumers in Tangerang which are mediated by purchase intention and moderated by halal awareness. Data collection was done by simple random sampling to the 520 population of working consumers. The returned and valid questionnaire results were 311 samples. Data processing was used in the SEM method with SmartPLS 3.0 software. The results of this study concluded that attitude, subjective norm and perceived behavioral control have a significant effect on purchase intention. Meanwhile, purchase intention has a significant effect on working student purchase behavior, and halal awareness moderated effect of purchase intention on purchase behavior.
The deeper of consumer knowledge towards intention to purchase halal food products in Indonesia
2020
The purpose of this study is to provide a deeper understanding of consumer purchase intentions for halal products. Research samples from 461 consumers in Central Java, Indonesia. Data were analyzed using SEM-AMOS. The results showed that consumer knowledge has a significant effect on consumer attitudes but not significantly on the intention to buy halal products. Consumer awareness has a significant influence on consumer attitudes and purchase intentions of halal products.
2021
The international trade market of halal food products is huge and has become a fast-growing segment. People that consume food and beverage will also consider if it is good for health, well-being, nutrition, and physical fitness. Nowadays, halal products are requested by Muslim and non-Muslim customers due to safety and quality concern. Even though several studies have been conducted for Muslim customers, but there is a lack of data by foregoing studies which exploring non-Muslim customers about their intention in order to purchase the halal food products in Indonesia. The aim of this study is to address the lack of data from previous research that explores the intention of non-Muslims customers to purchase halal food products in Indonesia by exploring the factors that affect the purchase intention and understand the correlation between the factors. In this study, Factors explored are halal awareness, halal logo, product quality, food safety, and halal perception toward the purchase ...
Proceedings of the 4th International Conference on Management, Economics and Business (ICMEB 2019), 2020
Health benefits become the main reason for the non-Muslim consumers to consume halal food. However, the non-Muslim consumers perceive that the Islamic slaughtering method is inhumane, at the same time. As a result, inconclusive findings are identified within the literatures leading to the need to address the gap of empirical evidence for the knowledge of the non-Muslim consumers towards halal food purchase intention. This study aims to fill this gap by investigating the relationship of Halal Food Knowledge (HFK), attitude (ATT) and purchase intention (PI) amongst non-Muslim consumers in Malaysia. The theory of Planned Behavior (TPB) and Hierarchy of Effect (HOE) Model are used as the basis of the relationship. This study applies the quantitative research methodology and collects the purchase intention data by questionnaire distribution. Data were collected from 315 non-Muslim consumers in Kuala Lumpur and Selangor through self-administered questionnaire. Structural Equation Modelling with Smart PLS was adopted to validate the model of this study. The findings of this study reveals that attitude significantly mediates the relationship between halal food knowledge and purchase intention. The significant mediating role of attitude suggests that both health and animalfriendly attributes of halal food are aligned with non-Muslim consumers' motives on food consumption. Based on the findings, emphasizing on both attributes as informational elements would result in a positive attitude and, in turn, increase the Malaysian Non-Muslim consumers' halal food purchase intention.