Product Bundle Pricing in the New Millennium: A Literature Review (original) (raw)

International Journal of Advances in Management Science, 2013

Abstract

Product bundle pricing is a pricing strategy in which several products, services, or any combinations of them are presented to the customers as a single package with a single price. This pricing strategy has attracted attention of academicians and practitioners in a growing manner. In this regard, this paper has reviewed the research papers published since 2000. To do so, body of literature is reviewed in three categories; marketing, optimization, and economic approach. Finally, discussion of the revised papers is presented upon six aspects; modeling approach, data, market structure, bundle components, problem dynamism, and objective function.

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