Managing Brand Portfolio in a Crisis (original) (raw)
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Brand equity is an intra-individual build parallel to attitude strength. Brand equity, which implies a consumer-based focal point and affects consumer decision processes in a manner related to attitude strength, represents one of many factors that put in to brand value, which define as the surrogate value of a brand and which implies a company-based perspective. The present study focused on to study the importance of branding in the pharmaceutical industry and the strategies for building pharmaceutical brand and communicates it effectively. All the doctors, chemists and patients in Chandigarh who are concerned with OTC drugs specially antacids were covered under the study. Appropriate techniques were used to analyze the study. Introduction Brand equity is a corporate intangible asset based on the information of a precise brand in a market. Brand equity expresses the consequential reply to the actions executed by a company, to create a specific brand identity, which is meant as a the...
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