Islamic Marketing (original) (raw)

Islamic Marketing: An Introduction and Overview

Handbook of Islamic Marketing

Islamic marketing is a field in emergence. In recent years, an interest in understanding Muslims as consumers and as marketers has become apparent across academic and managerial circles. Many social, cultural, political and economic developments underlie this interest: the emergence of a Muslim middle class attentive to the values of Islam and interested in modern consumption; the increasing visibility of a new class of Muslim entrepreneurs who innovatively and successfully blend religious principles and capitalist aspirations; the growth of the zmzma/z, a supranational community of Muslim believers, connected through values and lifestyles; the increasing social, economic and political power and influence of the new Islamic social movements; and the post 9/11 forces shaping the global political economy and international relations. Given the significance of these developments, it is not difficult to predict that academic and managerial attention to understanding Muslim consumers and markets will continue to grow in the coming years. The goal of this Handbook is to provide a collection of state-of-the-art scholarship on Islamic marketing and lay out an agenda for future research. Consistent with the spirit of the Handbook-to offer an up-to-date, critical and multidisciplinary approach to the study of the intersection of Islam, consumption and marketing-the contributors come from a variety of backgrounds. Scholars from different disciplines such as marketing, anthropology, political science and art history, as well as consultants and practitioners offer a rich array of insights into Islamic marketing. The essays cover topics ranging from fashion and food consumption practices of Muslims, to retailing, digital marketing, spiritual tourism, corporate social responsibility, and nation branding in the context of Muslim marketplaces. Several other chapters look at the relationship between morality, consumption and marketing practices, and examine the implications of politics and globalization on Islamic markets. In studying their topics, researchers utilize different methods, such as surveys, ethnographic methods and case studies, and highlight the utility of methodological diversity in understanding market dynamics. Finally, the chapters discuss consumption and marketing practices observed in a diverse range of Muslim majority and minority countries, including Australia, Bahrain, Iran, Malaysia, Tunisia, Turkey, the United Arab Emirates, and the United States. Overall, the Handbook aims to attend to the foundational issues as well as to emerging trends in Islamic marketing and to generate questions to be pursued in future research. Before we introduce the individual chapters, a few points need to be clarified. The title of the Handbook should not mislead the readers. The purpose of this collection is not to define what Islamic marketing is or should be. On the contrary, the Handbook is first and foremost about sensitizing all those interested in the topic to the diversity, multiplicity and dynamism of Muslim consumers and the complexity of the relationship between Islam and marketing. Is it meaningful to speak of Islamic marketing? What is Islamic in Islamic marketing? Why do we need, if we do, Islamic market

Islamic Marketing: Addressing the Muslim Market

An Najah University Journal For Research Humanities, 2012

The paper aims at filling a gap in international marketing literature covering the various aspects of Islamic marketing mix. Two new elements "promise" and "patience" have been added by the author to the already existing conventional seven Ps of marketing mix. The new elements have been embedded by the researcher as pure Islamic service industry ingredients. The paper provides a practical perspective for understanding and implementing the various ingredients of marketing mix from Islamic perspective. Therefore, this paper will help marketing practitioners better address Muslim and Arab countries and markets. This analytical research design is built on the authors' vast knowledge, expertise and years of teaching of Islamic marketing and marketing management in Islam. The article uses Quran (Islamic law) and Sunnah (acts and sayings of prophet Mohammad) to analyze and explain relevant data. The findings have practical implications for marketing practitioners and international investors who produce, sell and market in Muslim and Arab countries and societies. Two new elements of marketing mix have been embedded by the researcher as pure Islamic marketing ingredients. Islamic-marketing mix is based on value-maximization demand empathy and mercy of God's creatures which implies refraining from doing harm to others and preventing the spread of unethical marketing practices. In Islam, adherence to Islamic ethical framework is based on equity and ‫ـــــــــ‬ ‫ـــ‬ ‫ــــ‬ ‫ـــــــ‬ ‫ــــــــــــــــــــــــــــــــ‬ ‫ــــــ‬ ‫ــــــ‬ ‫ــــــ‬ "Islamic Marketing: Addressing the ……" An-Najah Univ. J. Res. (Humanities). Vol. 26(6), 2012 ‫ــــــــــــــــــــــــــــــــ‬ ‫ـــ‬ ‫ـــــــــــــــ‬ ‫ــ‬ ‫ـــــــ‬ justice which ensures the dignity and freedom of people's "consumers and producers" minds, consciences and souls from all types of bondage. The findings presented will be of genuine interest to Western and non-Western executive managers, practitioners, marketers, academics, employees and customers at large. In Europe several companies at present start to realize that the growing presence of immigrants and new citizens with an Islamic background need to be addressed specifically. From the findings it can be concluded that understanding Islamic marketing mix is a key to business success in Muslim and Arab countries. This is the first paper, to the best knowledge of the researcher that conceptualizes and clarifies the various elements of marketing mix from Islamic point view with strong emphasis on Islamic business culture. The article has added two new elements of marketing mix that have not been explored before "promise" and "patience". Marketing practitioners, investors, researchers and academics would find this research very useful.

Islamic Marketing: The New Rules That Transform the Way of Conducting Business

2017

As a new field in emergence, Islamic Marketing is capturing more and more attention of the academics, researchers and marketers from both Muslim minority and Muslim majority countries. Rapid surge in the number of the Muslim consumers makes this market the fastest growing consumer market in the world with approximately $2 trillion annual turnover for Shariahcompliant products. Thus, Islamic markets comprise a good growth and income premise for the companies around the globe. Yet, a little was done to form the theoretical and empirical background of this field. The underlying objective of this paper, which is theoretical in nature, is to shed light on the concept of Islamic marketing, to determine factors that are crucial and must be taken into consideration while serving this market, to analyze 5P elements from the Islamic point of view, to identify factors that affect the behavior of the Muslims consumers. The descriptive research will be done through conducting comprehensive liter...

Integrative review of Islamic marketing

Journal of Islamic Marketing, 2021

Purpose The purpose of this study is to integrate and synthesize the Islamic marketing literature, understand the phenomenon and related concepts and provide suggestions for future research. Design/methodology/approach The study uses an integrative review method that emphasizes summarizing and synthesizing the previous literature related to a phenomenon. Findings The findings indicate the emergence of five major themes, namely, Islamic marketing and its perspectives, activities in Islamic marketing, opportunities, controversies and challenges in Islamic marketing, Islamic principles and determinants of consumers’ behavior and awareness toward Islamic products. Each of the major themes consists of sub-themes discussed in detail in the results and discussion sections. Research limitations/implications Like other studies, this integrative literature review has some limitations. These include the methodology undertaken, the lack of explanation of inter-relationship among themes and lack...

Islamic Marketing and Muslim Consumers’ Behavior

Asian Journal of Social Science Studies

Religion is a system of beliefs and practices that dictates individual response and interpretations regarding what is supernatural and sacred (Mukhtar, and Butt,2011). Religion is one of the most universal and influential social institutions that has strong influence on people’s belief, personal identity and value systems (Nooshin Ghodsimaab, 2016).The impact of religion on culture is exerted from the Quran and Sunnah (Abuznaid, 2006; Delener,1994).Religion has received little attention from consumer researchers mainly because they believe that the influence of religion on consumption processes are indirect and the topic of religion has no place in consumer behavior theories and literature.As a result of the widening gap and cultural conflict between the West and Muslim countries, many international companies have become negatively affected by the changes in the international environment, which is reflected in changes in consumer behavior (Al-Hayari et al., 2012).This research aims ...

Islamic marketing: insights from a critical perspective Article information

Purpose – The purpose of this paper is to encourage a critical dialogue within the realm of Journal of Islamic Marketing. It invites marketing scholars and practitioners working on various topics related to Islam and Muslim societies to adopt fresh theoretical and methodological positions that would enhance the understanding of multiple marketing and market dynamics in Muslim societies. Design/methodology/approach – The author uses a critical approach. Findings – The author suggests that the advancement of knowledge in the area of Islamic marketing requires reflexivity and self-critique. Research limitations/implications – The paper highlights the constructive value of critical approach to the development of marketing theory and practice. Originality/value – This paper reflects the author’s personal viewpoint on the production of knowledge and improving practice in the realm of Islamic marketing. Keywords Islam, Information dissemination,Marketing theory, Islamicmarketing,Marketing,Markets, Critical perspective Paper type - Viewpoint

Theories of Islamic Marketing

In this paper the authors attempt to present a list of theories from the developing discipline of Islamic Marketing. The list is neither exhaustive nor a detailed description of all the attempts toward a body of theory in Islamic marketing. Indeed, it is not the intention of this work to provide such detail. Rather, this commentary is designed to motivate researchers to begin to address the subject of Islamic marketing in a manner that will pave the way for a more comprehensive body of theory of Islamic marketing to be constructed, a subject that remains so clearly under researched.

Islamic marketing: A literature review and research agenda

International Journal of Consumer Studies, 2020

This study adopts a novel approach by combining two complementary tools: bibliometric method of scientific mapping and content analysis of 113 published articles on Islamic Marketing (IM) to provide a comprehensive review of IM literature and pinpoints potential research areas. Results reveal that earlier studies have only examined multiple facets of IM while keeping theoretical perspective almost untouched. Results also highlight the concentration of publications to Islamic-specific journals, restricting its focus to minimum issues of IM, thereby exerting limited influence on greater business community. This study reveals five distinct areas within IM research: (1) Theoretical aspects of IM and Muslim consumers, (2) IM ethics and practices, (3) Halal logistics and Consumer behavior, (4) IM Communications, and (5) IM strategies & Globalization. Thus far, studies have predominantly investigated these IM aspects while the other areas remain relatively under-researched. Potential research agenda in the IM literature emerge that present avenues for future research, namely to: (1) examination of process, physical evidence and performance elements of marketing mix and (2) examination of IM mix for ensuring customer and religious satisfaction apart from other future research areas identified in this study.

Marketing in Islamic Countries: Challenges and Opportunities

Business is increasingly becoming global in scope today. The massive advancement in technological development (communication, Internet etc.) facilitates the access of companies to many countries. Consumers today have access to the very best products from many different countries. In part to accommodate these realities, countries in the past several decades have taken increasing steps to promote global business through agreements such as the General Treaty on Trade and Tariffs (GATT), and trade organizations such as the World Trade Organization (WTO), and the European Union (EU). The conception of marketing in Islamic countries must be profoundly understood. This paper will shed light on the influence of Islamic religion on culture and how religion serves as source of cultural difference which leads to different perspectives of marketing in different countries. Moreover we will discuss the marketing concept in an Islamic framework. The result shows that due to the differences among M...