Investigation of consumer behaviour at selected market commodity (original) (raw)

Determinants of Tea Preference: A Descriptive Analysis

2022

The study was designed to investigate the determinants of tea preferences among tea lovers in Sorakhutte, Kathmandu. A conceptual system was structured by considering theory of satisfaction and consumers' preference talks about how the consumer is willing to consume tea. Price, habit, peers' influence and taste are considered as predictors and consumers' preference is taken as the reliant variable. Organized survey was performed among tea lovers in Sorakhutte using convenience sampling method and 103 usable questionnaires were utilized to analyse the collected data. The study employed descriptive research design and various tools such as frequency, percentage, bar-diagram, mean, median, and standard deviation were used for data analysis. The findings revealed that all the predictors i.e., price, habit, peers' influence and taste have effect on tea preferences as the mean values were above 3.0. Among all of them, the study concluded that taste is the most important predictor for tea preferences. Further, the study also concluded the majority of tea lovers prefer loose tea in compare to branded and green tea and rated the friends as the most preferred companion to drink tea.

A Study of Consumers' Preference towards Branded & Loose Tea: With Reference to Indore City

2013

The beverages sector in India has undergone significant transformation in the past 12 years. Within the beverages sector, Tea industry in India is to grow 2530 % annually and would double or triple times in the size by 2014. This industry is gradually inching its way towards becoming the next booming industry. Tea is available in two broad forms i.e. branded tea and loose tea. A Branded tea meant by those all tea brands which are known at national level and are performing very well in the market, while a loose tea means all tea brands which are known at regional level and are performing very well with competing in local market in every city. Consumer preferences are defined as the subjective (individual) tastes, as measured by utility, of various bundles of goods. Main objective of this paper is to explore the market potential of branded and loose tea. The research has conducted in Indore city between 200 active consumers. The consumer preference were identified by structured questi...

Consumer behavior towards green tea

The customers are showing interest towards healthy food and beverages in the present world. The tea industry is biggest industry in the world because almost 90 percent of people consume tea. The consumption of green tea had become popular in the recent years. The purpose of this paper is to understand the factors which influence customer satisfaction with regard to green tea. The independent variable is customer satisfaction and the dependent variables are price, health and weight.

A Study on Consumer Brand Preference for Health Drink-A Empirical study conducted on Areca Tea

Purpose-The research has the main goal of developing a strategic and operational marketing strategy plan to support the areca tea product by mystic aromatic company. Areca tea including the different products the segmentation is the main problem to the company on that reason we used exploratory in understanding Consumer Brand Preference for Health Drink in determining the right target customer for areca tea. Research Methodology: Researchers have adopted exploratory research method with 150 samples and selected Simple Random Sampling under non-probability sampling technique to conduct the research and used primary data through some kind of questionnaires. Findings: Consumers are more conscious about their health and they are ready to use health drinks. The areca tea is one of the health drink so most of peoples are known about the product but some of them are not used because it is one of the new product peoples are not more aware concern required more marketing and advertising plans, promotional activities. The price of the product is high compare to other tea product. Result-Areca tea is one of the good products created own name in the tea market. Most of peoples are known about areca tea but users are less the main problem is marketing and distribution problem. Good marketing and advertisement plans are required. Compare to other products areca tea price is high we get feedback from the consumers to reduce the price of areca tea.

Brewing the perfect cup: Understanding consumer preferences for attributes of packed tea

Journal of Tropical Agriculture , 2024

Tea is a typical beverage that has been consumed worldwide. A large number of brands of this beverage are available in the market. This study looked into the consumer preference for the attributes of selected, packed tea products available in the market. The study focused on attributes such as brand, price, strength and tea package. Conjoint analysis with an orthogonal design assessed consumer preference for different tea brands. The results showed that packaging was the attribute most preferred by the consumers (importance score of 36.083), followed by the brand of the Tea (31.084) and the strength of the Tea (21.518). The least preferred attribute was the price of the branded Tea. Further, the findings also revealed optimum attribute combination among the existing tea products in the market. The results of this study will be helpful to tea growers and will significantly advance research on beverages.

FACTORS AFFECTING THE REGULARITY OF PURCHASE OF ORGANIC TEA – AN APPLICATION DISCRIMINANT ANALYSIS

This study examined the regularity of purchase of organic tea. A model was developed using a number of factors which evaluate with discriminant analysis towards regular purchase of organic tea. Sample data are collected at random from 300 respondents of five selected organic stores based on sales volume in Coimbatore city. Result of this study show that distance, family income, number of items purchased, purchase frequency, purchase intention were identified as good predictor for regular purchase of organic tea. The other variables like loyalty, innovativeness to buy organic tea, health benefits and attitude were the weaker predictors.

CONSUMER BEHAVIOUR TOWARDS GREEN TEA IN ASSAM, INDIA

IAEME PUBLICATION, 2020

Green tea is gaining popularity everywhere; and it intrigues the researcher to conduct the study on consumer behaviour on green tea. The study focuses on assessing the factors that affect consumer behaviour towards green tea in Dibrugarh town. A total of 55 respondents have been collected on purposive sampling technique. Reliability analysis and Principal Component Analysis (PCA) technique have been adopted for the purpose of the study.

Consumer Choices and Habits Related to Tea Consumption by Poles

Foods

Tea is one of the most consumed beverages in the world. In the literature, much attention is paid to the influence of tea and its components on human health and consumer purchasing behavior. The aim of the study was to analyze the habits of Polish consumers regarding tea consumption, brewing methods, and their choices related to tea, to describe the characteristics of tea consumers, and present their segmentation based on consumer choices and habits regarding tea consumption. The study was performed using the computer-assisted web interviewing (CAWI) method on a group of 1700 adult consumers of tea. Information about consumer choices and habits related to tea consumption was collected, including brewing method, place of tea consumption, and factors determining tea choices. Using cluster analysis, six groups of tea consumers were identified. These are “Occasional tea gourmets”, “Yerba mate drinkers”, “Tea gourmets”, “Occasional consumers”, “Undemanding tea consumers,” and “Occasional...

VALS (Values and Lifestyle) Psychographic Market segmentation on Areca Tea

The research has the main goal of developing a strategic and operational marketing strategy plan by using VALS psychographic segmentation for implementing the marketing strategy the main purpose of the study is to provide a frame work for exemplifying how psychographic market segmentation especially VALS can determine the right target customer and Researchers have adopted exploratory research method with 150 samples and selected Simple Random Sampling under non-probability sampling technique to conduct the research. Consumers are more conscious about their health and they are ready to use health drinks. As per the result consumers are provide good feedback to areca tea and ready to use in coming days. Good marketing and advertisement plans are required. Compare to other products areca tea price is high we get feedback from the consumers to reduce the price of areca tea and found the areca tea's different product are most liken by the females to summarize the report is basically done in order to know the real problem in market segmentation and we conduct the research on the basis of a psychographic segmentation affecting consumer brand preference on areca tea. And also using VALS frame work to knowing the people's values and lifestyle. The high price is also the main problem to the areca tea. Finally, respondents are saying good opinion about the areca tea and they are suggesting for providing good advertisement and marketing and some of them says to decrease the price of areca tea. Introduction The starting of the 90 th century has been very discouraging for tea trade in India. To begin with, it was the crumbling of one's recent Russia which was determinedly a faithful market for the Indian teas. The Russia lifted tremendous volumes. Amidst 90 th century soon after the market resuscitated, the Russians were searching for the less expensive teas; there was a scramble inside the tea vitality, especially inside the south, to take care of the Russian demand at their costs. The south Indians teas profoundly exhausted their picture while coordinating the costs offered by Russians and inside the procedure thoroughly slighting the quality, in the north, and later in the south as well as the vitality was constantly challenging the work issues. A few greenhouses had even shut and were acquired by marketers who had cash on their hand since their plywood foundation had been shut down under requests from the supreme court of India.

A Study on Consumer Behavior Towards Select Branded Food Items

IOSR Journal of Business and Management, 2016

Consumer behavior reflects the totality of consumer decisions with respect to the acquisition, consumption and disposition of goods, services etc. Buying behavior particularly involves collective responses of buyers for selecting, evaluating deciding and post purchase behavior. Buyers' behavior is the study of the human response to services and marketing of product and services. The study is an attempt to understand different aspects of consumer behavior on buying of packaged food products. This study aims to identify the factors which are important while purchasing packaged food products. The study also examines the relationship between the factors brought out and factors like age, annual income, size of family, profession, education etc. To find out is there any association between factor and buying behavior of branded food items. The Chi square test has been applied. It is concluded that Age and income of the respondent's effect their buying behavior. It is suggested that Branded products must be available at the local retail shop at low price and Campaign to educate consumer regarding consumer right and Consumer forum must be expedited.