Monitoring Twitter strategies to discover resonating topics: The case of the UNDP (original) (raw)
His degrees are all in Maths, but he develops social science software and methods to research the social web data, including sentiment analysis, altmetrics and content analysis for Twitter, YouTube, blogs and the general Web. Most of the software is free online for academic use and is written from a social sciences perspective-to help understand social processes. He has written 301 refereed journal articles, 23 chapters and two books, including Introduction to Webometrics. He is an associate editor of the Journal of the Association for Information Science and Technology and sits on three other editorial boards.