The art of tourism (original) (raw)
Related papers
Discourses and images of cultural tourism
Revista Lusófona de Estudos Culturais / Lusophone Journal of Cultural Studies, vol. 5, n. 2, 2018
In the context of the dynamics and changes that have crossed the so-called cultural economy (Yúdice, 2007), the official discourse of cultural tourism has been expanding its objects, being evidently marked today by an understanding of culture (Cunha, 2015) that lends it anthropological tones – “lived cultures”, “culture of everyday life” appear alongside with classic resources such as patrimony, museums and the so-called erudite arts (UNWT, 2018, p. 11) – articulated under the logic of experiential marketing. In the academy, the interest of social science researchers in cultural tourism, in its various forms, has also been growing and gaining new dynamics (Richards, 2018; Smith & Richards, 2013; Smith & Robinson, 2005), expressive of the epistemological porosity of the knowledge produced in the field, as well as of the instability, fluidity and contradic- tions that mark contemporary societies. It should be noted that in Portugal the interest that the theme arouses in the fields of Cultural Studies and of Communication has been small and is relatively recent (Bram- bília & Baptista, 2016; Cadavez, 2017; Noval & Serra, 2018; Sampaio, 2017), being clearly differentiated in this matter from the investment in done in other research fields, such as Anthropology (Pereiro, 2009; Pereiro & Fernandes, 2018; Silva, 2010), Sociology (An- drade, 2017; Fortuna, 2008; Joaquim, 2015; Marújo, 2014) or Geography (Fernandes, 2016), perhaps due to the particularities of the emergence and expansion of the Cultural Studies field at the national level (Martins, 2015; Sampaio, 2013). With the organization of this issue of the Lusophone Journal of Cultural Studies, dedicated to tourism that is defined as cultural, we intend to emphasize the relevance of researching the theme in Portuguese-speaking contexts – and in other contexts marginalized by the traditional hegemony of Anglo-Saxon literature (Dann & Parrinello, 2009).
This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. It puts forward multimodal analysis as the best framework for exploring the semiotic potential of these texts. Including examples from the UK, Malta, Canada, New Zealand, India, Jamaica and South Africa, this volume will be useful for researchers and students in tourism studies, communication and media studies and applied linguistics. Documents have been uploaded with permission of the publisher.
Contemporary arts are shifting most of our approaches to art: they disrupt the classical graphic arts –even those of the 20th century-, and invade unpredictable places, often with the complicity of local authorities. They also have to face a public that is predominantly unprepared but in the process of developing a new sensibility that leads to new aesthetics. This will, of course, impact strongly tourism, leading to new forms of cultural tourism. This paper describes this current phenomenon with a basic definition of what can be called Contemporary Arts and with the new trends of aesthetics. It then tackles both distinctive supply of Contemporary Arts and its demands. The paper concludes on how the tourism professionals favour their meeting within the destinations that are positioned on these forms of art, with either success or shortcomings. Contemporary Arts are a real and unprecedented challenge for cultural tourism. Resumen Las artes contemporáneas están desplazando la mayor parte de nuestros enfoques sobre el arte: perturban las artes gráficas clásicas-incluso las del siglo XX-e invaden lugares impredecibles, a menudo con la complicidad de las autoridades locales. Tienen que hacer frente también a un público que no está mayormente preparado, pero sí están en proceso de desarrollar una nueva sensibilidad hacia una nueva estética. Esto, por supuesto, va a repercutir fuertemente en el turismo, conduciendo a nuevas formas de turismo cultural. Este artículo describe este fenómeno actual con una definición básica de lo que se puede llamar Artes Contemporáneas y con las nuevas tendencias de la estética. A continuación, aborda los recursos distintivos de las Artes Contemporáneas y su demanda. El trabajo concluye analizando cómo los profesionales del turismo favorecen su encuentro dentro de los destinos posicionados en estas modalidades de arte, ya sea con éxito o con debilidades. Las expresiones artísticas contemporáneas son un desafío real y sin precedentes para el turismo cultural.
Understanding Tourism: A Critical Introduction
2010
The number of different tourisms along with the potential means to analyse them expands every year. Although this may be a result of the growth of publishing outlets as well as the long-distance mobility of the world's population it is, at least in part, also a response to the need to be saying something ''new'' in order to get published as well as to the relative permeability of tourism studies to ideas from other subjects. The expansion of tourism terminologies via combinations and permutations of pre-existing terms may even lead one to suspect that a random cliché generator is in use (combine one phrase from column I, one from column II, and so on) (Guisinger, 1992). Given the growth of the tourism lexicon and its study, a book that has the overarching aim ''to help you reach a point of understanding of the many worlds of tourism, as well as to introduce you to some of the more interesting insights of recent research and scholarship in the academic subject of tourism studies'' (p. 1), is to be welcomed. Divided into eleven chapters and with the inclusion of boxed examples and exercises the book reflects the authors' wish, ''to enliven teaching and learning in tourism-related degree programmes at universities everywhere. .. we believe that this can only be achieved by successfully engaging students with the contemporary critical tourism studies literature in an accessible, readable and enjoyable way'' (p. 1). To a great part the authors succeed in their goal. The book is clearly organised
Ibérica, 2017
The book by Claudia Elena Stoian contributes to the field of online tourism promotion by exploring how destination branding is carried out on the web in three European countries, Romania, Spain and Great Britain. As the literature in the field claims, by deploying a set of representational and discursive strategies, branding aims to turn a place into a destination that will attract potential tourists. Arguably, however -and this is the main assumption in Stoian's contrastive study -these semiotic strategies will vary, both transnationally, because of cultural variables typical of each individual country, and internally, because of the different goals of market-driven versus institutional actors in tourism promotion.
Науковий вісник ДДПУ імені Івана Франка. Серія: Філологічні науки (мовознавство), 2021
The paper aims to highlight certain aspects of the study of tourist discourse on the material of Irish travel magazines, blogs and advertising brochures. The relationship of the tourism discourse with the system of other institutional types of discourse is also covered in the paper. It was found that the tourist discourse is the closest to the advertising discourse from the standpoint of the peculiarities of their construction and communicative goals. The interdisciplinary nature of tourism discourse and its peculiarities are analyzed. A closer look at the texts through a corpus-based study helps us to understand the way the discourse of tourism operates. The interaction of linguistics and sociology, anthropology, geography and political science is shown. The role of language, in particular lexical choices in tourism texts, syntactic structures and stylistic devices in the system of tourism is investigated. It is shown how the tourism discourse in Ireland forms an idea of the country, its history, modern times and Irish identity. In order to study the linguistic choices used in Irish travel magazines, blogs and advertising brochures, we compiled a corpus of texts selected from 50 websites connected to the domestic tourism in Ireland targeted at English-speaking people from Ireland and beyond. We aimed to analyze the distribution of such lexical items as Ireland, Irish, land, traditional and tour. A text analysis software program called Sketch engine enabled us to study the grammatical and collocational behavior of particular lexemes. Our findings are presented in the tables and interpretation of the data is given. The regularity of Irish words that appear in modern travel magazines and blogs in Ireland as well as the functions of Irish words used within the discourse of tourism in Ireland are studied. The conclusions we draw in this paper serve as a starting point for new hypotheses. Our article yet does not analyze spoken and visual texts, which apparently provides a unique resource for researching the field of tourism. Thus, the analysis of relevant video blogs could be the subject of our further studies, as we see that the discourse of tourism is a fertile ground for a critical analysis. Registering and analyzing video blog movements can also reveal more about the dynamics of this global multilingual discourse.