The sustainability of small businesses in recessionary times (original) (raw)

2013, International Journal of Entrepreneurial Behaviour & Research

AI-generated Abstract

This paper investigates the strategic behavior of rural SMEs in comparison to urban SMEs during recessionary periods in New Zealand. Utilizing data from a national survey of 1411 SMEs, it provides empirical evidence regarding the distinctiveness and sustainability of rural SMEs in difficult economic conditions. The findings contribute to knowledge on SME strategies and highlight the importance of rural enterprises within the broader economic landscape.