Results and Discussion of Conjoint Study (original) (raw)

2002

Abstract

This chapter presents and discusses the results of the conjoint study explained in the preceding chapter. Both chapters together make up the second component of element D of the outline in figure 1.2. The results refer particularly to the logit model estimation (5.1). Providing a basis to assess the goodness of the estimated models, evaluation criteria for logit models are explained in chapter 5.1.1. Following this, estimation results of differently specified models are shown and reasonable models selected (chapter 5.1.2). The different specifications are particularly based on data exclusion, weighting and segmenting.

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