Marketing of Religious Product Teras Dakwah: Youth People and the Popular Dakwah Movement (original) (raw)
Related papers
Marketing Da’wah through New Media at the "Teras Dakwah” (Da’wah Terrace) Yogyakarta, Indonesia
Jurnal Dakwah Risalah, 2022
Da'wah today has undergone a significant shift. This article discusses the market religion-based da'wah in the Teras Dakwah in Yogyakarta. This article uses netnographic and ethnographic studies to reveal the da'wah marketing of the Teras Dakwah. The paper finds that the consequences of market religion-based da'wah lead to the fusion of religious authorities, hybrid congregations, and delocalization of religious messages, including place, region, age, culture, language, and ethnicity. Thanks to its media marketing, the Teras Dakwah can freely enter diverse segments of young people across identities. The Teras Dakwah has become a religious entrepreneur. It spreads da'wah that is accepted as pleasure for young people based on considerations of rational choice and economic theory (law of demand and offers). The Teras Dakwah provides a form of da'wah program in a market mechanism that can be enjoyed based on the tastes of young people. The role of the Teras Da'wah media is very significant in the success of the Teras Dakwah religious program. The Teras Dakwah will not successfully reach various segments of young people from cross-religious hybrid identities if it does not use new media channels.
Jurnal ilmu Komunikasi, 2019
Da'wa (proselytization) is an important aspect of Islam Religion. It based on holybook (al-quran) and hadits as doctrine sources. Historically Islam has been developed around the world through da'wa. So, Islam is named as a da'wa religion. This article aims to describe da'wa practices and its challenges in Kotawaringin Timur Regency, Central Kalimantan, Indonesia. This research was conducted in Kotawaringin Timur Regency for some reasons. It is a strategic district because it is quite advanced both economically and infrastructure as well as the longstanding development of Islam.The data of article was collected by observation, depth interview, and documentation. By using descriptive qualitative methods, the study find out some findings, namely first, da'wa practices have been condacted by personally and by organizations. It also be delivered verbally and besides it, some messages only focused on clasical issues such as islamic law, islamic sufism, but contemporary issues have not discussed. Using da'wa media between rural area and urban area is different. Some modern media were only used in urban area such as radio, television, youtube, and also social media. Second, some challenges are human resources, distance and geographical factor, new religious thought school, deviant notions, and also society's changed mindset and behavior because of globalization impact
Hybrid Identity of Urban Muslim Youth: The Case of Teras Dakwah Yogyakarta
ESENSIA: Jurnal Ilmu-Ilmu Ushuluddin
This paper describes the phenomenon of hybrid identity among young urban Muslims in the popular da'wah movement in Yogyakarta. This research takes a case study of Teras Da'wah by using an ethnographic approach. This research argues that today's da'wah movement is oriented towards market Islam or market religion. The consequence of this market Islam is that it gives birth to a distinctive da'wah movement, namely the identity of young Muslim hybrids who appreciate various Islamic ideologies. In addition, their hybrid identity also has an impact on how Teras Da'wah appreciates symbols of popular culture such as developing an office or da'wah center resembling a modern cafe, using social media and slang dictions in preaching, and using contemporary da'wah themes. It also uses music, films, futsal and hanging out culture as an instrument of da'wah. This puts da'wah in a form that fits the identity of urban Muslim youths, who are pious and modern
Jurnal Ilmiah Peuradeun
Dakwah in Indonesia has been growing nowadays. It is seen from the presence of preachers (da’i) and dakwah institutions and organizations in Indonesia. This article contributed to the discourse of dakwah and charity in Indonesia, especially in the social institution of Teras Dakwah in Yogyakarta. In this context, the discourse about dakwah and charity has not been much studied by previous scholars. Most studies on dakwah focus on the figure, institution, oral and written dakwah, social media, and others. The main research proposed was why and how the Teras Dakwah has been involved in charity practices in both local and regional domains. The research data were obtained based on the nethnographic study. This research showed that the involvement of the Teras Dakwah in dakwah activism-based charity was influenced by the uncertain discourse of social guarantee from the government in which in turns the Teras Dakwah was involved in providing the religious social service both local areas in...
Kaos Dakwah: Discourse of Piety, Market Islam, and Islamic Ideology
Penamas, 2019
The Islamic da'wah movement is an interesting discussion study to always be discussed. Post-Suharto 1998, the da'wah movement in Indonesia experienced very significant developments in various public spaces. Like campus, school, place of worship and social media. This is because the tap of democracy is increasingly wide open, so that da'wah actors are increasingly free to express the Islamic movement to the public space in its own way. Interestingly, the da'wah movement in Indonesia always presents a new way of how da'wah activities are applied in the daily lives of Muslims. This article wants to explore how the Islamic market-based da'wah movement is carried out by Rafa Muslim Fashion, part of the Rafa Group as the largest Islamic publication center (Jaringan Islam) in Solo. The author arguments that the Islamic market-based da'wah movement carried out by Rafa Muslim Fashion shapes the practice of piety, the Islamic market and Islamic ideology. This impor...
Da’Wah Among Urban Muslims in Indonesia
Akademika : Jurnal Pemikiran Islam
The condition of da'wah portraits in the current era of information globalization which is increasingly heavy and complex is certainly a challenge for the development of da'wah. The emergence of problems that target the younger generation is a point of threat to the survival of Muslims, especially in Indonesia. This study aims to look at the portrait of the current da'wah problem and its strategy. The type of research used is a literature review. The results obtained are portraits of the problems faced and become challenges and threats for da'wah activists and da'i namely "silting of faith" due to the progress of the times such as problems related to the erosion of Faith and Manner, shifts in the authority of a single religion, problems of pluralistic, hedonistic, individualistic society. towards a materialistic society associated with rationalistic Muslims. The characteristics of the profile of the Indonesian Muslim community have caused problems both ...
Afkaruna: Indonesian Interdisciplinary Journal of Islamic Studies, 2021
Islamic da'wa's performance is highly influenced by the techniques and tactics used in conjunction with the preaching object. 'Aisyiyah applies a Qoryah Thayyibah group-based da’wa model that is expected to become the Brand Community Value. Each Regional Leader must enforce this program with a minimum of three supported villages. The purpose of Qoryah Thayyibah, in general, is to establish an advanced and dignified Islamic society. This study aimed to identify the implementation of the Qoryah Thayyibah program and the obstacles faced by 'Aisyiyah Ponorogo. The qualitative literary approach was used in this analysis. Accordingly, the data collection was through documentation (identification of documents), observation, and interviews. The inductive reasoning was also used in the analysis to see how the Qoryah Thayyibah program is implemented, and the conclusion was taken from the general statement to a particular statement. The primary sources were the results of inter...
Jurnal Ilmu Da’wah Vol. 43 No. 1 (2023) 1693-8054 (p) 2581-236X (e) 268-280, 2023
Purpose-The purpose of this research is to find out the art and management of Ustadz Syam's da'wah in the TikTok account from the analysis of the sociology of da'wah. Method-This research uses a netnographic approach that focuses on the art and sociology of da'wah Ustadz Syam on the TikTok account. Result-The results showed that religious authority is not only controlled by traditional da'i who have a scientific base in pesantren, but now new authority is born from those Da'is who are close to new media, content, packaging, fashion, and social media platforms to preach. Implication-The da'wah movement that needs to be carried out in the future should adapt to the dynamics of the times and in accordance with the needs of the wider community.. Originality-This research is related to the application of da'wah in TikTok, Ustadz Syam presents a new authority as a challenge to the old Da'i who need to care about popular media platforms.
Jurnal Ilmu Da’wah Vol. 43 No. 1 (2023, 2023
Purpose-The purpose of this research is to find out the art and management of Ustadz Syam's da'wah in the TikTok account from the analysis of the sociology of da'wah. Method-This research uses a netnographic approach that focuses on the art and sociology of da'wah Ustadz Syam on the TikTok account. Result-The results showed that religious authority is not only controlled by traditional da'i who have a scientific base in pesantren, but now new authority is born from those Da'is who are close to new media, content, packaging, fashion, and social media platforms to preach. Implication-The da'wah movement that needs to be carried out in the future should adapt to the dynamics of the times and in accordance with the needs of the wider community.. Originality-This research is related to the application of da'wah in TikTok, Ustadz Syam presents a new authority as a challenge to the old Da'i who need to care about popular media platforms.